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Old Mar 4, 2012, 11:59 AM   #1
WRP
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Canon DSLR + LEDs = invisible car

Mercedes hit this ad campaign out of the park.

http://youtu.be/ZIGzpi9lCck
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Old Mar 4, 2012, 12:02 PM   #2
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The end result is quite cool, I have to say.
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Old Mar 4, 2012, 04:42 PM   #3
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VERY cool. innovation in the creation as well as the marketing.
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Old Mar 5, 2012, 12:52 AM   #4
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Cool video, but to say that a zero emissions car is invisible to the environment is not accurate... it takes over 1,000 gallons of oil just to make the tires for it let alone the rest of the car. I'm not being a hater, just calling out one of their claims. Neat production.
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Old Mar 5, 2012, 02:10 AM   #5
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Quote:
Originally Posted by Zwhaler View Post
Cool video, but to say that a zero emissions car is invisible to the environment is not accurate... it takes over 1,000 gallons of oil just to make the tires for it let alone the rest of the car. I'm not being a hater, just calling out one of their claims. Neat production.
Those figures are bit old already, but a car with a life expectance of 10 years and 100,000km produced around 2/3 of its emissions already during its production (a hybrid car is even worse). Only 1/3 come from driving that thing. If we can save at least this 1/3, we have a winner.

Just as an addendum...
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Old Mar 5, 2012, 02:19 AM   #6
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I love it when advertisements are interesting instead of overdone and annoying.
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Old Mar 5, 2012, 07:56 AM   #7
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Quote:
Originally Posted by Zwhaler View Post
Cool video, but to say that a zero emissions car is invisible to the environment is not accurate... it takes over 1,000 gallons of oil just to make the tires for it let alone the rest of the car. I'm not being a hater, just calling out one of their claims. Neat production.
Quote:
Originally Posted by cgbier View Post
Those figures are bit old already, but a car with a life expectance of 10 years and 100,000km produced around 2/3 of its emissions already during its production (a hybrid car is even worse). Only 1/3 come from driving that thing. If we can save at least this 1/3, we have a winner.

Just as an addendum...
Way to contribute to the thread about a cool advertisement in the digital video forum.
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Old Mar 5, 2012, 08:16 AM   #8
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The computer they were working on wasn't too shabby either
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Old Mar 5, 2012, 08:22 AM   #9
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Read before about that mainly as stealth technology. But the first time to see this way; well done;
When innovation meets creativity ...
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Old Mar 9, 2012, 03:42 AM   #10
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How very James Bond.
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