Go Back   MacRumors Forums > News and Article Discussion > iOS Blog Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Mar 6, 2012, 10:48 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
No Apple Pop-Up Store at SXSW Interactive 2012 in Austin




The Austin American-Statesman reports that Apple will not be opening a special "pop-up" retail store at the city's massive SXSW festival this year. Apple briefly opened such a store at last year's festival to support the launch of the iPad 2.
Quote:
Apple Inc. will not create a pop-up Apple Store downtown for South by Southwest Interactive Festival this year, Apple officials confirmed Monday.

Last year, Apple's then-CEO, Steve Jobs, announced the release of the iPad 2 on March 2. The pop-up store opened at the start of the SXSW Interactive Festival on March 11, 2011. The store, at the Scarbroughs building on Congress Avenue and Sixth Street, sold the tablet, as well as accessories, during the festival.



As the report notes, Apple's decision could suggest that the iPad 3 will not be launching during the Interactive portion of the festival this year, which runs from March 9-13. Some have suggested that Apple is likely to follow a similar timing to last year's announcement and release, which would put the iPad 3 launch in the United States on Friday, March 16, nine days after tomorrow's unveiling.

Article Link: No Apple Pop-Up Store at SXSW Interactive 2012 in Austin
MacRumors is offline   0 Reply With Quote
Old Mar 6, 2012, 10:58 AM   #2
Amazing Iceman
macrumors 68030
 
Amazing Iceman's Avatar
 
Join Date: Nov 2008
Location: Florida, U.S.A.
Agggh! The wait plus all these rumors are killing me!!!
__________________
17" MacBook Pro (2007) iPad Air WiFi+Cell 128 GB iPhone 5s 64 GB T-Mobile AppleTV 2
Follow @AmazingIceman for useful tech info and more (mention MacRumors).
Amazing Iceman is offline   0 Reply With Quote
Old Mar 6, 2012, 11:22 AM   #3
MacFan23
macrumors regular
 
Join Date: Feb 2010
Did anyone really think the iPad was gonna go on sale the week of announcement?
MacFan23 is offline   -1 Reply With Quote
Old Mar 6, 2012, 11:37 AM   #4
charlituna
macrumors G3
 
charlituna's Avatar
 
Join Date: Jun 2008
Location: Los Angeles, CA
Quote:
Originally Posted by MacFan23 View Post
Did anyone really think the iPad was gonna go on sale the week of announcement?
Why not.

In fact cutting down the time that the scalpers in places like NYC have to get their teams together by releasing it two days later would be a huge plus. Of course if they just make it by reservation only with zero walk ins for the first month, that would chill them out also. I'm sure Apple could, if they wanted to, watch for things like multiple Apple ID signups from the same IP, or with the same credit card or billing address etc to find those trying to game the system. Perhaps also had a 1 per day, 2 total limit for that first month to slow folks down.

They certainly need to do something cause the scalper games are getting ridiculous with the whole Hong Kong thing over the iPhone 4s being a prime example
charlituna is offline   0 Reply With Quote
Old Mar 6, 2012, 11:40 AM   #5
MacFan23
macrumors regular
 
Join Date: Feb 2010
Quote:
Originally Posted by charlituna View Post
Why not.

In fact cutting down the time that the scalpers in places like NYC have to get their teams together by releasing it two days later would be a huge plus. Of course if they just make it by reservation only with zero walk ins for the first month, that would chill them out also. I'm sure Apple could, if they wanted to, watch for things like multiple Apple ID signups from the same IP, or with the same credit card or billing address etc to find those trying to game the system. Perhaps also had a 1 per day, 2 total limit for that first month to slow folks down.

They certainly need to do something cause the scalper games are getting ridiculous with the whole Hong Kong thing over the iPhone 4s being a prime example
Avoiding leaks of functional units
MacFan23 is offline   0 Reply With Quote
Old Mar 6, 2012, 12:28 PM   #6
Rocketman
macrumors 603
 
Rocketman's Avatar
 
Join Date: Dec 2001
Location: Claremont, CA
Did the pop-up store last year appear to be successful?
__________________
Think Different-ly!
All 357 R or D House jobs bills over 4 years died in the D Senate, ordered by the D President. Buy a model rocket here: http://v-serv.com/usr/instaship-visual.htm Thanks.
Rocketman is offline   0 Reply With Quote
Old Mar 6, 2012, 12:45 PM   #7
deeddawg
macrumors 603
 
Join Date: Jun 2010
Location: US
Quote:
Originally Posted by charlituna View Post
Why not.
For one thing, the time for crowd control measures to be put in place around the many Apple stores. In many/most situations you're talking about temporary barriers, possibly security staff, and working with the landlords.

Making arrangements in advance of announcement sharply increases the likelihood of leaks. Having everything in place Thursday afternoon/evening in prep for Friday would be awfully tight to arrange if you wait until Wednesday afternoon to start lining up people.
deeddawg is offline   0 Reply With Quote
Old Mar 6, 2012, 01:29 PM   #8
cbeyond
macrumors member
 
Join Date: Jan 2006
Location: Austin - Live Music Capital of the World!
Quote:
Originally Posted by Rocketman View Post
Did the pop-up store last year appear to be successful?
Lines around the block on Congress last year...ability to put the device into the hands of the high-end tech users at launch day...yes, I would say the pop-up was successful.
Did it make money for Apple? idk...and Apple isn't saying.
__________________
2.3 GHz Core i7 15" 256Gb rMBP + 2.0 GHz Core i7 Mac Mini - Media Server (2.5 Tb Storage) + 2Tb Time Capsule
3 - 2G AppleTV's + 16 Gb Space Grey iPhone 5S + 16 Gb Black iPad mini WiFi
cbeyond is offline   0 Reply With Quote
Old Mar 6, 2012, 02:41 PM   #9
MTShipp
macrumors 6502a
 
Join Date: Mar 2009
Location: Raleigh, North Carolina
This is bad for @leolaporte and @sarahlane because that is how they got their iPad 2's last year.

I figured that I would do like last year and forgo the lines and order online and wait for to ship it to me.
__________________
Macbook Pro Retina 2.7/16/768 ; iPhone 6 16GB ; iPad Air 2 128GB silver LTE
MTShipp is offline   0 Reply With Quote
Old Mar 6, 2012, 04:47 PM   #10
StairwellBaby
macrumors newbie
 
Join Date: Mar 2012
Why not have a pop up store during the music week?? There are 10 times as many people there for music as there is for interactive.
StairwellBaby is offline   0 Reply With Quote
Old Mar 7, 2012, 12:02 AM   #11
drakino
macrumors regular
 
Join Date: Feb 2006
Quote:
Originally Posted by MTShipp View Post
This is bad for @leolaporte and @sarahlane because that is how they got their iPad 2's last year.

I figured that I would do like last year and forgo the lines and order online and wait for to ship it to me.
The interactive part of SxSW will be over and they will be back in Petaluma most likely. If it does launch this Friday, Apple has 2 normal stores here in Austin, and they tend to get a ton of stock with how tech heavy the city is.
drakino is offline   0 Reply With Quote
Old Mar 7, 2012, 12:49 AM   #12
msimpson
macrumors regular
 
Join Date: Sep 2007
Not important...

Apple not having a pop-up store at SXSW has nothing to do with the release date for the iPad3 or iPad HD or whatever it will be called. With predictions of sales in the tens of millions of units in the first quarter of sales, Apple is running in different circles now. They are not dealing with a single digit market share like they have traditionally with the Mac. They don't do anything "minor" anymore.

They don't need to get the next iPad into the hands of some bloggers and web artists. SXSW has become less innovative and current. It is definitely trending lower. Even the homeless people in Austin have smartphones and Facebook pages. SXSW has become more like spring break without the beach. Since no one wants to go to Mexico anymore, and gas is so expensive, they just hang out in Austin for the week hoping to get into some free show, or eating a turkey leg. Nothing worse than a new iPad with turkey leg grease all over it.
msimpson is offline   -1 Reply With Quote
Old Mar 8, 2012, 09:22 PM   #13
charlituna
macrumors G3
 
charlituna's Avatar
 
Join Date: Jun 2008
Location: Los Angeles, CA
Quote:
Originally Posted by msimpson View Post
Apple not having a pop-up store at SXSW has nothing to do with the release date for the iPad3 or iPad HD or whatever it will be called.
I would agree with this. Having the pop up store last year puts out the notion that Apple will always release the next iPad to have a store at SXSW. And we know how Apple feels about being forced into someone else's schedule.
charlituna is offline   0 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > iOS Blog Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Austin, TX Apple Store - Barton vs Domain Brandon083 iPhone Launch Meetups 35 Sep 19, 2014 07:49 PM
Vevo Partners with Apple to Stream iTunes Festival from SXSW MacRumors iOS Blog Discussion 3 Mar 11, 2014 11:10 PM
Apple Bringing iTunes Festival to U.S. at SXSW 2014 MacRumors MacRumors.com News Discussion 30 Feb 19, 2014 07:46 PM
Internal Apple Video Showing Pop-Up Store Construction at SXSW 2011 Surfaces MacRumors Mac Blog Discussion 11 Sep 17, 2013 01:35 PM
Apple Store Domain - Austin, TX IpadMania iPhone Launch Meetups 0 Sep 21, 2012 05:44 AM

Forum Jump

All times are GMT -5. The time now is 10:23 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC