Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Mar 24, 2012, 12:21 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Former Apple TV Engineer Claims New Apple TV Interface Discarded 5 Years Ago [Updatedx2]




Macgasm notes an interesting tweet by former Apple TV engineer Michael Margolis who claims that the new Apple TV interface designs were "tossed out 5 years ago because [Steve Jobs] didn't like them."

Alongside the 3rd Generation iPad, Apple also introduced a new version of the Apple TV that supports 1080P video. With it came an updated interface for the set-top box, (shown above) with icon-based category buttons and large billboard-style artwork for content. The interface was also rolled out to previous 2nd Generation Apple TV owners in a software update.

Margolis goes on to say that "now there is nobody to say 'no' to bad design", referring to Steve Jobs' passing. Some MacRumors readers have complained about the new design, and others felt it was a paving the way for Apple TV apps in the future.

Five years ago (2007), when the design was reportedly "tossed out", Apple's product landscape was quite different. Both the Apple TV and iPhone were first introduced in January of that year, and the App Store would not be launched for another year in mid-2008.

Update: Margolis clarifies what he meant to TheNextWeb:
Quote:
The new UI shouldn't come as a surprise to anyone. There is a clear effort at Apple to make everything match the look and feel of their popular iOS products - starting with Lion and increasing momentum with Mountain Lion.

To be clear - he didn't like the original grid. This was before the iPhone was popular and before the iPad even existed.

Given that the iPad is far more successful than the AppleTV, migrating the AppleTV to look more like the iPad was probably a very smart move - even if some of the users of the old UI don't prefer the new one.
Update 2: TechCrunch posts a longer response from Margolis who seems to be downplaying his previous tweet:
Quote:
Steve rejecting a design five years ago isn't a huge deal. Steve was well known for rejecting ideas, tweaking them, and turning them into something even better. And that's a very good thing. One of my favorite parts of working at Apple was knowing that SJ said "no" to most everything initially, even if he later came to like it, advocate for it, and eventually proudly present it on stage. This helped the company stay focused and drove people to constantly improve, iterate, and turn the proverbial knob to 11 on everything.
Article Link: Former Apple TV Engineer Claims New Apple TV Interface Discarded 5 Years Ago [Updatedx2]
MacRumors is offline   5 Reply With Quote
Old Mar 24, 2012, 12:22 PM   #2
MultiMediaWill
macrumors 65816
 
Join Date: Aug 2010
Location: Illinois
This looks like the end of Apple. Without Steve here there is no QA.
__________________
MacBook Pro 15" 2011 , 2.2 GHz Quad i7, 750GB SDD, 8GB RAM
iPhone 6 Plus 64gb
MultiMediaWill is offline   -71 Reply With Quote
Old Mar 24, 2012, 12:23 PM   #3
Big-TDI-Guy
macrumors 68030
 
Big-TDI-Guy's Avatar
 
Join Date: Jan 2007
I still miss the Tiger-Era Front Row interface. That was wonderful, still miss it today!
Big-TDI-Guy is offline   39 Reply With Quote
Old Mar 24, 2012, 12:23 PM   #4
mikes63737
macrumors 65816
 
Join Date: Jul 2005
Like most things, this should have stayed in the trash.
mikes63737 is offline   -10 Reply With Quote
Old Mar 24, 2012, 12:24 PM   #5
dagamer34
macrumors 65816
 
Join Date: May 2007
Location: Houston, TX
Only reason they went with this design is that it scales better with multiple apps than the old software ever did.
__________________
iMac with Retina 5K Display | 15" MacBook Pro with Retina Display | Mac mini | iPad Air 2 | iPhone 6 Plus
dagamer34 is offline   30 Reply With Quote
Old Mar 24, 2012, 12:24 PM   #6
bedifferent
Guest
 
Join Date: Jan 2009
Location: NY
I didn't expect to read this today. Interesting.

I agree, I do not like this new UI. It looks unpolished and unintuitive.

I sincerely hope this isn't the beginning of the end of QA for Apple with the late Steve Jobs' sad passing. Jonny or others must know and think as Steve would in these situations as Steve put much faith in him. The next few years should be interesting.
bedifferent is offline   13 Reply With Quote
Old Mar 24, 2012, 12:25 PM   #7
mabaker
macrumors 65816
 
Join Date: Jan 2008
What is so bad about it? The fact that it uses the screen estate? Or that the icons are actually colorful?
__________________
„Integrated Intel graphics chip steals power from the CPU and siphons off memory from system-level RAM. You'd have to buy an extra card to get the graphics performance of Mac Mini [..]” - Apple.com
mabaker is offline   23 Reply With Quote
Old Mar 24, 2012, 12:26 PM   #8
DanteMann
Banned
 
Join Date: May 2011
I just LOVE how Apple continues to use the Pioneer Plasma as an image to represent their TV. I truly hope they are paying Pioneer for this. But the most hilarious thing about all this, they FINALLY realized the Kuro TV they were using looked so dated with it's massive bezel that they now edited the image with a smaller bezel. Oh Apple, when will you start inventing your own products.
DanteMann is offline   -63 Reply With Quote
Old Mar 24, 2012, 12:26 PM   #9
palebluedot
macrumors 6502a
 
Join Date: Jun 2008
Quote:
Originally Posted by mabaker View Post
What is so bad about it? The fact that it uses the screen estate? Or that the icons are actually colorful?
IMHO it's kind of annoying to have to scroll up and down/remember where stuff is. At least with the menu system I knew Netflix/radio/youtube were all "Internet" related things under the Internet menu.
palebluedot is offline   16 Reply With Quote
Old Mar 24, 2012, 12:27 PM   #10
Dalgarnif
macrumors newbie
 
Join Date: Jun 2010
Location: Florida
I would have to agree. The new interface is tacky and crude-looking and certainly not consistent with the "zen" look that Jobs so ardently insisted upon. There is no question this would never have made it past Jobs.
Dalgarnif is offline   12 Reply With Quote
Old Mar 24, 2012, 12:27 PM   #11
zweigand
macrumors 6502a
 
zweigand's Avatar
 
Join Date: Oct 2003
Location: Near an iPad
Wirelessly posted

"now there is nobody to say 'no' to bad design"

Uh, yeah there is. They are called consumers.
__________________
@zwei
zweigand is offline   45 Reply With Quote
Old Mar 24, 2012, 12:28 PM   #12
URFloorMatt
macrumors 6502
 
Join Date: Jul 2010
Location: Washington, D.C.
Apple has 60,000 employees, and Steve was the only person qualified to say "no" to bad design? Give me a break.
__________________
iPhone 5 64 GB (VZ) | MacBook Pro 15" (Retina) | Apple TV (3rd gen) | LED Cinema Display 27" | B&W MM-1
URFloorMatt is offline   63 Reply With Quote
Old Mar 24, 2012, 12:28 PM   #13
Joshwawilson
macrumors regular
 
Join Date: Apr 2011
Location: Missouri
Wirelessly posted

I like this new interface personally, it's less boring than the old one and it's easier to see all your options
__________________
iPhone 4S + iPad 2 + iMac + Apple TV + iPod Nano Watch = #appleswag
Joshwawilson is offline   10 Reply With Quote
Old Mar 24, 2012, 12:29 PM   #14
Big-TDI-Guy
macrumors 68030
 
Big-TDI-Guy's Avatar
 
Join Date: Jan 2007
Quote:
Originally Posted by URFloorMatt View Post
Apple has 60,000 employees, and Steve was the only person qualified to say "no" to bad design? Give me a break.
Steve did not run a democracy, his obsessive nature is what made Apple the company it is today. Just read all the confessions / biographic memos, he sounded like a scary individual.
Big-TDI-Guy is offline   35 Reply With Quote
Old Mar 24, 2012, 12:29 PM   #15
Padraig
macrumors 6502a
 
Join Date: Dec 2005
It is a terribly UI. Apple's been slipping for some time now, where once they had extremely consistant and intuitive design we now see the awful skeuomorphic junk even in OSX and ugly interfaces such as that of AppleTV.
Padraig is offline   -7 Reply With Quote
Old Mar 24, 2012, 12:30 PM   #16
jonnysods
macrumors 68030
 
Join Date: Sep 2006
Location: Aussie living in Canada
I'm not saying anything new here, I really don't like it. Just updated my ATV last night. It's definitely an out of character move for Apple, given their love for user interfaces.
__________________
Sodagorn Media
www.sodagorn.com
jonnysods is offline   9 Reply With Quote
Old Mar 24, 2012, 12:32 PM   #17
b166er
macrumors 68020
 
b166er's Avatar
 
Join Date: Apr 2010
Location: Philly
I think we can all agree that the current apple tv is really just a transitional product. When the actual Television they are working on comes out it is likely to have a different interface than this. I'm sure apple will continue to make the boxes alongside the TV's, but the TV will get the glory. Just like the iPhone stole the iPod's thunder- same situation in my opinion.

I don't even hate the current interface- it is way better than that of the bluray player I picked up last year just so I could stream netflix to the tv.
__________________
Wait... I had something for this.
b166er is offline   4 Reply With Quote
Old Mar 24, 2012, 12:32 PM   #18
admanimal
macrumors 68040
 
Join Date: Apr 2005
Quote:
Originally Posted by palebluedot View Post
IMHO it's kind of annoying to have to scroll up and down/remember where stuff is. At least with the menu system I knew Netflix/radio/youtube were all "Internet" related things under the Internet menu.
With one quick scroll you can see every single content option on the device represented by big, colorful icons. I don't see how this makes it more difficult than the old software.


Quote:
Originally Posted by MultiMediaWill View Post
This looks like the end of Apple. Without Steve here there is no QA.
Right, because no one ever complained about the old Apple TV interface that Steve did approve. Not that we even know whether Steve saw and approved this design the second time around.
admanimal is offline   28 Reply With Quote
Old Mar 24, 2012, 12:33 PM   #19
roland.g
macrumors 603
 
roland.g's Avatar
 
Join Date: Apr 2005
Location: One mile up and soaring
There are elements of the first Apple TV OS which was essentially Front Row that I miss and while I got used to the Apple TV 2 OS as well, I can also see how this one leads the way for apps. I don't know how I feel about the icon based design. Ironically, even though they changed the front page interface each time, the sub level design (especially within Computers) has not changed. I can't bring up my movies in billboard. And I still don't know how I feel about the Computers categorization instead of My Movies, My TV Shows, My Music under each of the respective headings.
__________________
I know this because Tyler knows this.
You are not a beautiful snowflake. You are the same decaying matter as everything else.
roland.g is offline   6 Reply With Quote
Old Mar 24, 2012, 12:33 PM   #20
jbkalla
macrumors newbie
 
Join Date: Jan 2009
Location: Colorado
Send a message via ICQ to jbkalla Send a message via AIM to jbkalla Send a message via MSN to jbkalla Send a message via Yahoo to jbkalla
This is my first AppleTV since the original, and I don't like it much. It's annoying to get to My Computer through an 'app', and it's not organized well once you do get there. Also, it seems to disconnect with no warning from My Computer, where the original ATV doesn't. It's almost faster to search for podcasts through the store than it is to start the same, already downloaded podcast from my computer. Very annoying! More clicks to get to the same content! Still, 1080p is nice. And it hasn't needed to be unplugged every so often (to restart) like the original ATV. I still haven't decided whether to keep the old one plugged in or not. The 1080p is really the only thing keeping me from using the old one.
__________________
John
i7 iMac & MB Pro | iPhone 4S, Classic, Shuffle, nano | new Verizon iPad
jbkalla is offline   0 Reply With Quote
Old Mar 24, 2012, 12:33 PM   #21
Kilamite
macrumors G3
 
Kilamite's Avatar
 
Join Date: Mar 2007
Location: Scotland
I hate it. They should buy Plex.

What I hate most about it, is the whole iOS appearance. The glowing blue for a selected item, iOS style icons. It is boring and looks childish.

This is the opposite of sleek.
__________________
15" MacBook Pro 2GHz i7 8GB 750GB Hybrid | Mac mini 2.3GHz i7 16GB 1TB Fusion | OS X 10.10
iPhone 5 64GB | Apple TV 3 1080p | iOS 8
Home Theatre Hackintosh i3 3.5GHz 4GB 6TB | OS X 10.9
Kilamite is offline   -20 Reply With Quote
Old Mar 24, 2012, 12:34 PM   #22
50548
Guest
 
Join Date: Apr 2005
Location: Currently in Switzerland
Quote:
Originally Posted by Padraig View Post
It is a terribly UI. Apple's been slipping for some time now, where once they had extremely consistant and intuitive design we now see the awful skeuomorphic junk even in OSX and ugly interfaces such as that of AppleTV.
As long as they fix the absolutely HORRIFIC iTunes for iPad UI, I will be fine with this ATV update...I really don't know how anyone at Apple could've approved that POS.

But in what pertains to the ATV interface, I actually have always had difficulty finding where a certain type of content was under multiple menus...this seems better for now.
50548 is offline   3 Reply With Quote
Old Mar 24, 2012, 12:34 PM   #23
Big-TDI-Guy
macrumors 68030
 
Big-TDI-Guy's Avatar
 
Join Date: Jan 2007
Quote:
Originally Posted by Padraig View Post
It is a terribly UI. Apple's been slipping for some time now, where once they had extremely consistant and intuitive design we now see the awful skeuomorphic junk even in OSX and ugly interfaces such as that of AppleTV.
In spite of the impending fall on the bottom right of our posts - I'm inclined to agree with you 100%. The design that drew me in, and made work efficient, has yielded to style dictating the experience, rather than the other way around.
Big-TDI-Guy is offline   4 Reply With Quote
Old Mar 24, 2012, 12:34 PM   #24
bushman4
macrumors 65816
 
Join Date: Mar 2011
Design is simple and boring. Its something that should have been given to the competition because it definitely does NOT belong on an Apple product.
bushman4 is offline   3 Reply With Quote
Old Mar 24, 2012, 12:34 PM   #25
spatlese44
macrumors 6502
 
Join Date: Dec 2007
Location: Milwaukee
Quote:
Originally Posted by bedifferent View Post
I didn't expect to read this today. Interesting.

I agree, I do not like this new UI. It looks unpolished and unintuitive.

I sincerely hope this isn't the beginning of the end of QA for Apple with the late Steve Jobs' sad passing. Jonny or others must know and think as Steve would in these situations as Steve put much faith in him. The next few years should be interesting.
+1; new interface is crap.

What were they thinking?
spatlese44 is offline   1 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Apple Customer Support Claims Apple Stymied by Phone-Switching iMessage Glitch MacRumors MacRumors.com News Discussion 258 Jul 16, 2014 09:35 AM
US TV getting more violent and bloody than 30 years ago. PracticalMac Politics, Religion, Social Issues 32 Jun 27, 2014 10:05 AM
Cheated on my bf two years ago... cttbca Wasteland 8 Feb 25, 2014 03:47 AM
All iPads: Apple's ROM Sizes and Prices are so 2 years ago Scarpad iPad 4 Oct 22, 2013 02:49 PM
Apple Hiring Software Manager and Engineer to Build 'Next Generation Features' for Apple TV MacRumors MacRumors.com News Discussion 79 Feb 26, 2013 05:50 PM

Forum Jump

All times are GMT -5. The time now is 02:33 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC