I assume most of the comments here are (deservedly) sarcastic, but of course even if Apple was to respond to media commentary, I seriously doubt that you could get a billboard designed, printed, and installed on less than 24 hours' notice, no matter who you are.
At least, I assume not. Maybe billboards get printed and pasted up in a few hours.
Well obviously they couldn't get the art to the print company until after the announcement. I'm sure some were just behind. Not much they could do at that point.
Maybe you should write another article about winning the lotto, and see what happens the next day? Kinda like the anime called "Death Note?", but without the eeriness