|Apr 17, 2012, 10:58 AM||#1|
Greenpeace Takes on Apple and Other Tech Companies over Coal-Powered Data Centers
Activist group Greenpeace today issued a new report entitled How Clean is Your Cloud?, targeting major Internet companies including Apple, Amazon, and Microsoft over their heavy use of coal-derived power for their massive data centers.
Greenpeace acknowledges Apple's work to build a 20-megawatt solar farm and 5-megawatt fuel cell facility at its new data center in Maiden, North Carolina, but downplays their significance by claiming that the facilities will cover only 10% of the site's power needs. Greenpeace specifically takes Apple to task for its decision to locate its data center in North Carolina, which reportedly maintains one of the dirtiest power grids in the country. In particular, Duke Energy is continuing to invest in coal and nuclear power options while investing "very little" in renewable energy. A similar situation exists in Prineville, Oregon, where Apple has announced plans for another data center.
While Apple, Amazon, and Microsoft take the brunt of Greenpeace's criticism, Yahoo and Google receive high marks for their policies prioritizing renewable energy in their projects and for promoting policies to increase investment in renewable energy. Facebook also receives high marks for its recent commitment to renewable energy, including its latest data center in Sweden that can be powered with 100% renewable energy.
Update: In a statement issued to The New York Times, Apple discloses for the first time that the current data center in Maiden, North Carolina consumes roughly 20 megawatts of power, meaning that the 25 megawatts of power planned for the solar farm and fuel cell facility at that location should be sufficient for at least this phase of the project. Apple's long-term plans include eventually doubling the size of the data center with a second building, and it seems unlikely that the 20-megawatt number includes those plans.
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