Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread Display Modes
Prev Previous Post   Next Post Next
Old May 1, 2012, 01:44 AM   #1
macrumors bot
Join Date: Apr 2001
Apple Hits New High with 8.8% of Worldwide Mobile Phone Market in 1Q 2012

Research firm IDC today released its estimates of global mobile phone and smartphone shipments for the first quarter 2012, revealing that Apple set a record high in taking 8.8% of the overall mobile phone market. The performance just barely topped Apple's 8.7% share in the previous quarter, which was the launch quarter for the iPhone 4S.

Worldwide Mobile Phone Shipments in 1Q12 in Millions of Units (Source: IDC)
Apple's year-over-year growth of 88% in an overall market which shrank by 1.5% enabled the iPhone maker to solidify its hold on third place in the overall mobile phone market behind Samsung and Nokia. Nokia had been the market leader for well over a decade, but Samsung surged into the lead for the first time during the quarter.

Worldwide Smartphone Shipments in 1Q12 in Millions of Units (Source: IDC)
Looking at the narrower smartphone market, which now comprises 36% of the global mobile phone market, IDC pegs Apple in second place, with its 88% year-over-year growth easily topping the overall segment's growth of 42.5%. But Apple's growth was easily overshadowed by Samsung, which rode the strength of its portfolio of Android-based devices to year-over-year growth of 267% and the top spot in the smartphone rankings.
"The race between Apple and Samsung remained tight during the quarter, even as both companies posted growth in key areas," said Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends program. "Apple launched its popular iPhone 4S in additional key markets, most notably in China, and Samsung experienced continued success from its Galaxy Note smartphone/tablet and other Galaxy smartphones. With other companies in the midst of major strategic transitions, the contest between Apple and Samsung will bear close observation as hotly-anticipated new models are launched."
Samsung's shipment numbers suffer from significant uncertainty, however, as the company no longer releases official data on its sales for competitive reasons. Consequently, analysts have had to resort to rough estimates for Samsung's numbers, and IDC believes that Samsung registered 42.2 million smartphone shipments to easily top Apple's publicly-released number of 35.1 million units.

Research firm Strategy Analytics last week offered a similar estimate of Samsung's shipments at 44.5 million units for the quarter, but IHS iSuppli painted a very different picture with its estimate of only 32 million smartphone units for Samsung, which would have left Apple atop the rankings for the quarter.

Article Link: Apple Hits New High with 8.8% of Worldwide Mobile Phone Market in 1Q 2012
MacRumors is offline   0 Reply With Quote

MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Apple's Mobile Phone Market Share in Japan Rises Above 36% in Q1 2014 MacRumors iOS Blog Discussion 29 May 15, 2014 08:51 AM
Apple's Growth Trails Smartphone Market in 3Q 2013, but Improves in Broader Mobile Phone Market MacRumors MacRumors.com News Discussion 179 Nov 16, 2013 09:03 AM
Apple's Smartphone Growth Slows as Mobile Phone Market Accelerates in 2Q 2013 MacRumors MacRumors.com News Discussion 134 Sep 26, 2013 03:20 AM
Apple Hits New High with 13.6% Share of U.S. PC Shipments in 3Q 2012, Lenovo Captures Worldwide Title MacRumors MacRumors.com News Discussion 120 Oct 13, 2012 10:13 AM
iPad's Share of Tablet Market Hits 68% in 2Q 2012 MacRumors MacRumors.com News Discussion 109 Jul 27, 2012 12:51 PM

Forum Jump

All times are GMT -5. The time now is 02:30 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2015, MacRumors.com, LLC