|May 1, 2012, 02:44 AM||#1|
Apple Hits New High with 8.8% of Worldwide Mobile Phone Market in 1Q 2012
Research firm IDC today released its estimates of global mobile phone and smartphone shipments for the first quarter 2012, revealing that Apple set a record high in taking 8.8% of the overall mobile phone market. The performance just barely topped Apple's 8.7% share in the previous quarter, which was the launch quarter for the iPhone 4S.
Apple's year-over-year growth of 88% in an overall market which shrank by 1.5% enabled the iPhone maker to solidify its hold on third place in the overall mobile phone market behind Samsung and Nokia. Nokia had been the market leader for well over a decade, but Samsung surged into the lead for the first time during the quarter.
Worldwide Mobile Phone Shipments in 1Q12 in Millions of Units (Source: IDC)
Looking at the narrower smartphone market, which now comprises 36% of the global mobile phone market, IDC pegs Apple in second place, with its 88% year-over-year growth easily topping the overall segment's growth of 42.5%. But Apple's growth was easily overshadowed by Samsung, which rode the strength of its portfolio of Android-based devices to year-over-year growth of 267% and the top spot in the smartphone rankings.
Worldwide Smartphone Shipments in 1Q12 in Millions of Units (Source: IDC)
Research firm Strategy Analytics last week offered a similar estimate of Samsung's shipments at 44.5 million units for the quarter, but IHS iSuppli painted a very different picture with its estimate of only 32 million smartphone units for Samsung, which would have left Apple atop the rankings for the quarter.
Article Link: Apple Hits New High with 8.8% of Worldwide Mobile Phone Market in 1Q 2012
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