|May 3, 2012, 09:09 AM||#1|
Apple's Share of Tablet Market Surges to 68% as Kindle Fire Shipments Plummet
IDC today released its data on worldwide tablet shipments for the first quarter of 2012, revealing that despite a quarterly drop in iPad shipments of over 20%, Apple's share of the tablet market rose to 68% from last quarter's 54.7%. Apple's boost came at the expense of Android-based tablets, most notably Amazon's Kindle Fire which appears to have seen its shipments collapse from 4.8 million units in the fourth quarter of 2011 to less than 750,000 units last quarter.
As a result of Amazon's decline, Samsung was able to regain the second position in the tablet market, ahead of Amazon, Lenovo, and Barnes & Noble. Amazon's slide also comes as mass retailer Target yesterday announced plans to discontinue the sale of all Kindle devices and other Amazon- and Kindle-branded products.
The overall tablet market grew 120% year-over-year, but the 38% quarter-over-quarter decline was even steeper than expected coming off the strong holiday quarter. Apple obviously has a significant influence on the overall tablet market given its dominant position, and the company did ship slightly fewer than expected iPads during the quarter as consumers held off on iPad 2 purchases ahead of the new iPad's launch and Apple experienced some supply constraints when the device did launch with just three weeks left in the quarter.
Article Link: Apple's Share of Tablet Market Surges to 68% as Kindle Fire Shipments Plummet
|Thread Tools||Search this Thread|
|thread||Thread Starter||Forum||Replies||Last Post|
|Apple Maintains Narrowing Lead in Tablet Market Share||MacRumors||iOS Blog Discussion||36||Jun 4, 2014 07:46 AM|
|Apple's Share of Tablet Market Drops on Increased Android Tablet Sales||MacRumors||iOS Blog Discussion||76||Nov 5, 2013 09:30 AM|
|Apple's Share of Worldwide Tablet Shipments Slips to 43.6% in 4Q 2012||MacRumors||MacRumors.com News Discussion||201||Aug 5, 2013 07:08 PM|
|Apple's Share of Worldwide Tablet Shipments Falls Below 40% in 1Q 2013||MacRumors||MacRumors.com News Discussion||322||May 10, 2013 01:53 PM|
|Apple is rapidly losing tablet market share||MNealBarrett||Apple, Industry and Internet Discussion||6||Nov 6, 2012 07:24 AM|
All times are GMT -5. The time now is 12:39 PM.