It is all very well saying Apple is 17th by turnover, the real business measure is in profit. If you order the Fortune list by profit Apple is indeed third, however Microsoft is fourth taking $2Bn less profit on nearly $40Bn less revenue.
By normal business measurement, Microsoft is doing better as it make more $$$ profit per $$$ revenue:
Rank Co Revenue Profit
17 Apple 108,249.0 25,922.0
37 Microsoft 69,943.0 23,150.0
Only saying....
This would be true, if they were in the same playing fields.
Apple is a hardware company, whilst Microsoft is a software company.
Hence, Apple has NATURALLY more costs than Microsoft does.
They can't fix it with being better alone, they'd have to stomp and Microsoft fail at their specific fields specifically.
Taking into account how Apple has costs that are natural to them, and Microsoft being able to almost create profit out of thin air with some of their products (once R&D and marketing has been covered with enough copies) this figure seems rather crappy for Microsoft if anything - especially when you look at where they are in their business.
😉
I know I'll get about 1000 down arrows for this 🙂, but I truly think thar Apple is peaking right now in 2012-2013. I think there is no way they sustain anywhere near this growth or profitability especially if they continue to lag behind in hardware and software technology, even if their execution and ecosystems remain strong. We've seen very little real innovation from Apple in the last 2 years and I think the Apple TV route is going to be a long term mistake although I'm sure it'll be hugely successful in the short run. The competition is really heating up now in terms of quality products and innovation. Apple can't sustain relying on marketing and fanboyism for much longer, at least as much as they have in the past, especially after losing their cult-inducing leader. Apple makes good products but purposely holding back technology so that people will buy the next product especially in light of having a single new release product in the phone / tablet market only updated once a year is not going to fly for much longer.
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Um...Do you not read the rest of the posts? This has been said 3 times already. 😛
Still trying to figure out whether I should bother showing you why you're wrong... Hmmm...
Okay, out of the MANY MANY pages I could write about this, let me just drop one example:
Microsoft, Metro, desktops.
Doesn't come close to the plethora of arguments one could mention now against most of your statements, but I can't be bothered. ^^
Glassed Silver:mac