Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > Mac Community > Community Discussion > Current Events

Reply
 
Thread Tools Search this Thread Display Modes
Old May 16, 2012, 11:45 PM   #1
Negritude
macrumors regular
 
Join Date: Jul 2011
Ron Johnson Is Destroying JCPenney

http://finance.yahoo.com/blogs/daily...160736591.html

"He's caused incalculable damage," Davidowitz says of Johnson, who joined J.C. Penney last year after running Apple's (AAPL) retail operations. "The customers are everything. They don't know what the hell he's doing."

"J.C. Penney didn't need a revolution, it needed an evolution," he says. "You can't take an old line company that's been operating the same way a very long time and throw everything out the window and say 'now we've reinvented the company.'"
Negritude is offline   0 Reply With Quote
Old May 17, 2012, 12:31 AM   #2
nuckinfutz
macrumors 603
 
nuckinfutz's Avatar
 
Join Date: Jul 2002
Location: Middle Earth
Negri please!



lol

nuckinfutz is offline   3 Reply With Quote
Old May 17, 2012, 08:18 AM   #3
rhett7660
macrumors G3
 
rhett7660's Avatar
 
Join Date: Jan 2008
Location: Sunny, Southern California
I won't hold my breath, but this is the first or second earnings call for JC. I will hold off for a few more to pass judgement. So far, from what I have seen the store I go to is a heck of a lot cleaner which is a plus in my book!
__________________
"It's quite an experience to hold the hand of someone as they move from living to dead."
"Times are looking grim these days, holding on to everything, it's hard to draw the line"
rhett7660 is offline   9 Reply With Quote
Old May 17, 2012, 08:36 AM   #4
tigres
macrumors 68040
 
tigres's Avatar
 
Join Date: Aug 2007
Location: Land of the Free-Waiting for Term Limits
I will say this.

I don't shop at JCP as the mall nearest me is more upscale and does not have one. I am not apt to go there, but it's a matter of connivence for me mostly, as I am not one inclined to go to the mall (except when I am visiting )

That said: I have seen these countless ads running on TV now for a couple of months and I recall thinking the other day when I viewed one again- WTF do these mean.

There seems to be no progression with the ads whatsoever. I thought they were going to tell a story at some point, but all I see is a glorified Target commercial/Old Navy, with a Box at the end showing JCP.

Honestly, nothing I have seen as a non-shopper has given me the slightest hint of actually traveling about 10 miles to my nearest one. (A different mall).

IDK, I hope they are rebranding themselves, but does anyone know what the end goal is? Are they trying to be compared with a Macy's? Are they upping the image to higher quality merchandise, or are they showing us whom do not shop there that there is a fresh new logo?

All in all as I have stated, I personally see no reason to go based on these ads.
__________________
Quicker than two shakes of a lambs tail
tigres is offline   0 Reply With Quote
Old May 17, 2012, 03:42 PM   #5
aarond12
macrumors 6502a
 
aarond12's Avatar
 
Join Date: May 2002
Location: Dallas, TX USA
My wife and I are apparently the target audience for the "new" JCPenney. We can walk into the store (a new one here in Dallas) and both find something we like.

This wasn't the case with JCPenney in the past. They were almost like Sears is today: Drab colors, boring fashions, trying to cover the entire demographic. JCPenney is focusing on a younger demographic with bright colors and more up-to-date fashions.

Personally, I like the simplified pricing. I have something against $14.99 instead of $15. Now pricing in JCPenney is in whole numbers and they put little price stickers on everything in conspicuous places. I like that.

I hope they rebound from this because I like the "new" JCPenney.
__________________
Voted "Most likely to start his own cult" by my high school class.
aarond12 is offline   14 Reply With Quote
Old May 17, 2012, 03:57 PM   #6
rdowns
macrumors Penryn
 
rdowns's Avatar
 
Join Date: Jul 2003
JC Penny certainly needed a revolution. Their current customer base will be dead in a decade or two. Just the typical ignorants thinking a turnaround happens in a quarter or two. I have no doubt Johnson will succeed. JCP will still be here when Sears/K-Mart is long dead.
__________________
"Ignorance is not an excuse."- Goodell to Saints GM on Bountygate
rdowns is offline   10 Reply With Quote
Old May 17, 2012, 04:00 PM   #7
NewbieCanada
macrumors 68020
 
Join Date: Oct 2007
Quote:
Originally Posted by tigres View Post
I will say this.


All in all as I have stated, I personally see no reason to go based on these ads.
But as you mentioned, you don't like shopping. You're not their (pardon the pun) Target.

I've seen dozens of Victoria's Secret ads and I've never been even slightly tempted to start wearing lingerie!
NewbieCanada is offline   5 Reply With Quote
Old May 17, 2012, 05:27 PM   #8
iJohnHenry
Banned
 
Join Date: Mar 2008
Location: On tenterhooks
Quote:
Originally Posted by NewbieCanada View Post
I've seen dozens of Victoria's Secret ads and I've never been even slightly tempted to start wearing lingerie!
Aren't you even bi-curious as to how it would feel on your booooooooody.
iJohnHenry is offline   9 Reply With Quote
Old May 17, 2012, 05:42 PM   #9
mrj412
macrumors regular
 
Join Date: May 2009
I personally like the idea of simplified pricing. Just tell me what is going to cost.

I stopped shopping at Kohl's because I don't like the pricing game. Is it going to be on sale this week, did I leave my coupon at home, will the scratch card be for 10, 20 or 30% off today?

They definitely need to do better at marketing though. They are going after a new demographic of shopper, but haven't gotten their attention yet.
__________________
13" MacBook Pro, 2.26Ghz, 8Gb | 2.3Ghz i7 Mac Mini, 16Gb | 64GB iPad 3 | 64Gb iPhone 5s | TV 2
mrj412 is offline   1 Reply With Quote
Old May 17, 2012, 05:45 PM   #10
tigres
macrumors 68040
 
tigres's Avatar
 
Join Date: Aug 2007
Location: Land of the Free-Waiting for Term Limits
Quote:
Originally Posted by NewbieCanada View Post
But as you mentioned, you don't like shopping. You're not their (pardon the pun) Target.

I've seen dozens of Victoria's Secret ads and I've never been even slightly tempted to start wearing lingerie!
What do the ads represent? Why am I going to want to shop there? A swing set and nice mowed lawn are going to get me to go? There is not one mention of what the store even sells in an ad.
__________________
Quicker than two shakes of a lambs tail
tigres is offline   0 Reply With Quote
Old May 17, 2012, 09:09 PM   #11
NewbieCanada
macrumors 68020
 
Join Date: Oct 2007
Quote:
Originally Posted by tigres View Post
What do the ads represent? Why am I going to want to shop there? A swing set and nice mowed lawn are going to get me to go? There is not one mention of what the store even sells in an ad.
I'm not familiar with the ads themselves. Only one I've seen had Ellen in some old-fashioned gown. But I think my point remains - if you're not a a potential JCP customer and I'm not one either, our opinions of the ads don't really matter.

Case in point - I LOVED the "Dude, you're a barrista" Samsung ad that mocked iPhone users. But I am an iPhone user and intend to remain one. There's no ad Samsung can create that will change that.

Quote:
Originally Posted by iJohnHenry View Post
Aren't you even bi-curious as to how it would feel on your booooooooody.
Nope. If I had any curiosity about women's lingerie I'd be sleeping with women.
NewbieCanada is offline   3 Reply With Quote
Old May 17, 2012, 10:34 PM   #12
MacNut
macrumors P6
 
MacNut's Avatar
 
Join Date: Jan 2002
Location: CT
Quote:
Originally Posted by rdowns View Post
JC Penny certainly needed a revolution. Their current customer base will be dead in a decade or two. Just the typical ignorants thinking a turnaround happens in a quarter or two. I have no doubt Johnson will succeed. JCP will still be here when Sears/K-Mart is long dead.
I always thought JC Penney was higher scale than Sears but not as expensive as Macy's. I didn't see them needing to reinvent themselves. Sears has distroyed itself by turning into Kmart.
MacNut is offline   3 Reply With Quote
Old May 20, 2012, 01:33 AM   #13
spacepower7
macrumors 68000
 
Join Date: May 2004
I never really went to these corner/mall anchor stores since I was a kid and couldn't drive or buy my own clothes. Many years later, I hate the Macy's one day sales that are advertised every week. So if I go on the wrong day, I might pay 100% more? How about consistent pricing?
spacepower7 is offline   0 Reply With Quote
Old May 24, 2012, 02:21 PM   #14
Thomas Veil
macrumors 68020
 
Thomas Veil's Avatar
 
Join Date: Feb 2004
Location: Reality
JCPenney got my interest when they started talking about lower, simpler pricing.

They caught my interest again when a some anti-gay Christian group tried to pressure them to drop Ellen Degeneres as their spokeswoman (she's a bad example for our kids, you know ), and JCP essentially told 'em to **** off.

For the record, I'm not gay, but I thought that was a wonderfully principled stand, something you rarely see in business today. That and their new pricing, plus the fact that I've visited them a couple of times and bought stuff that I liked, and got it cheap to boot, will keep me coming back.
Thomas Veil is offline   14 Reply With Quote
Old May 24, 2012, 02:53 PM   #15
rdowns
macrumors Penryn
 
rdowns's Avatar
 
Join Date: Jul 2003
Quote:
Originally Posted by Thomas Veil View Post
JCPenney got my interest when they started talking about lower, simpler pricing.

They caught my interest again when a some anti-gay Christian group tried to pressure them to drop Ellen Degeneres as their spokeswoman (she's a bad example for our kids, you know ), and JCP essentially told 'em to **** off.

For the record, I'm not gay, but I thought that was a wonderfully principled stand, something you rarely see in business today. That and their new pricing, plus the fact that I've visited them a couple of times and bought stuff that I liked, and got it cheap to boot, will keep me coming back.

You make excellent points. I started a new job on Monday and this place is much more casual than any other place I've worked so I need some new stuff. I think I'll try JCP. Never been inside one in my life.
__________________
"Ignorance is not an excuse."- Goodell to Saints GM on Bountygate
rdowns is offline   4 Reply With Quote
Old May 24, 2012, 05:41 PM   #16
DakotaGuy
macrumors 68030
 
DakotaGuy's Avatar
 
Join Date: Jan 2002
Location: South Dakota, USA
Quote:
Originally Posted by rdowns View Post
JC Penny certainly needed a revolution. Their current customer base will be dead in a decade or two. Just the typical ignorants thinking a turnaround happens in a quarter or two. I have no doubt Johnson will succeed. JCP will still be here when Sears/K-Mart is long dead.
I wouldn't be so sure of that. Johnson's actions created an 18% decline in same store sales in the last quarter. Sears and Kmart have never seen declines like that in one quarter. Even with all the issues Sears has they still have a much stronger balance sheet then JC Penney and own a couple of the strongest consumer brands in the US. I think the future Sears will become a much smaller hard lines only retailer with a focus on licensing their brands. Not sure where Kmart will go... probably eventually spun off to private equity and merged with another smaller discounter like ShopKo. I still find myself shopping more at Sears and Kmart then I do JC Penney. I like Sears for appliances and tools and in my nearby small city you only have two choices. Walmart or Kmart. Our Kmart is well kept and actually one of the newer ones so we call it our "Target" lol.

I predict one more quarter like the last one for JC Penney and Johnson will be looking for a new job. We will see. I always liked JC Penney and could find some good sales there. I must say I am not impressed with what Johnson has done. The traditional Department store business is nothing like running an Apple Store. Even with all of Eddie Lampert's management misjudgments at least he finally wised up and brought in Ron Boire who is a retail person with some turn around experience to try and right the ship.
__________________
Mac: 21.5" iMac Core i5 2.5 Ghz "Sandy Bridge"
iPad Air 16 GB WiFi - iPod Classic 80GB - LG G3

Last edited by DakotaGuy; May 24, 2012 at 05:50 PM.
DakotaGuy is offline   -4 Reply With Quote
Old May 25, 2012, 12:39 AM   #17
InvalidUserID
macrumors 6502a
 
Join Date: Sep 2008
Location: Palo Alto, CA
A local JCPenney now has Sephora so now I don't have to fight the crowds at the other, busier mall.

Their clothing isn't really my style but my mother does like to shop there.
__________________
~M
"I will NOT love you long time"
InvalidUserID is offline   1 Reply With Quote
Old May 25, 2012, 07:25 AM   #18
rdowns
macrumors Penryn
 
rdowns's Avatar
 
Join Date: Jul 2003
Quote:
Originally Posted by DakotaGuy View Post
I wouldn't be so sure of that. Johnson's actions created an 18% decline in same store sales in the last quarter. Sears and Kmart have never seen declines like that in one quarter. Even with all the issues Sears has they still have a much stronger balance sheet then JC Penney and own a couple of the strongest consumer brands in the US. I think the future Sears will become a much smaller hard lines only retailer with a focus on licensing their brands. Not sure where Kmart will go... probably eventually spun off to private equity and merged with another smaller discounter like ShopKo. I still find myself shopping more at Sears and Kmart then I do JC Penney. I like Sears for appliances and tools and in my nearby small city you only have two choices. Walmart or Kmart. Our Kmart is well kept and actually one of the newer ones so we call it our "Target" lol.

I predict one more quarter like the last one for JC Penney and Johnson will be looking for a new job. We will see. I always liked JC Penney and could find some good sales there. I must say I am not impressed with what Johnson has done. The traditional Department store business is nothing like running an Apple Store. Even with all of Eddie Lampert's management misjudgments at least he finally wised up and brought in Ron Boire who is a retail person with some turn around experience to try and right the ship.

You make some good points but old line retailers need to change r they'll go the way of the bookstore. I'm betting on the guy who shaped Target and created the Apple Stores.
__________________
"Ignorance is not an excuse."- Goodell to Saints GM on Bountygate
rdowns is offline   5 Reply With Quote
Old May 25, 2012, 09:57 AM   #19
DollaTwentyFive
macrumors Demi-God
 
Join Date: Nov 2010
Location: Parts Unknown
Ohhhhhhh Ron Johnson
DollaTwentyFive is online now   2 Reply With Quote
Old May 25, 2012, 04:11 PM   #20
TEG
macrumors 604
 
TEG's Avatar
 
Join Date: Jan 2002
Location: Langley, Washington
Send a message via ICQ to TEG Send a message via AIM to TEG Send a message via MSN to TEG Send a message via Yahoo to TEG Send a message via Skype™ to TEG
JCP would be a powerhouse if they actually had a legitimate big & tall section, not just a few items, in select stores. Even Macy's doesn't have a consistent big & tall section, this would set JCP apart.

TEG
__________________
Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation, - Steve Jobs
The Tegian Zone-Glass Onion Radio
TEG is offline   0 Reply With Quote
Old May 25, 2012, 05:01 PM   #21
Thomas Veil
macrumors 68020
 
Thomas Veil's Avatar
 
Join Date: Feb 2004
Location: Reality
^ I'll agree with that.

Meanwhile, it looks like DakotaGuy is right. JCPenney's new direction is producing entirely counter-intuitive results:

Quote:
'Fair and square' pricing? That'll never work, JC Penney. We like being shafted

You might have seen recently that iconic retailer JC Penney is slumping badly. You almost certainly have seen the reason why: A massive, creative and aggressive new advertising and pricing campaign that promises simplified prices.

No more coupons or confusing multiple markdowns. No more 600 sales a year. No more deceptive circulars full of sneaky fine print. Heck, the store even did away with the 99 cents on the end of most price tags. Just honest, clear prices.

Sounds like a sales pitch aimed at consumer advocates and collectors of fine print frustration, like me. As it turned out, it was a sales pitch that only a consumer advocate could love.

Shoppers hated it.

The campaign, which launched on Feb. 1, appears to be a disaster. Revenue dropped 20 percent for the first quarter compared to last year. Customer traffic fell 10 percent. Last year, the company made $64 million in the first quarter; this year, it lost $163 million.

Could we have a moment of silence please for what might be the last heartbeat of honest price tags?

Not only did Penney’s plain pricing structure fail to attract fair-minded shoppers – business reporters wrote with seeming glee during the past few days that it “repelled” them.
The upshot of the remainder of the article is that consumers expect to be tricked, to be told that a $40 pair of pants is a bargain if the retailer originally sold it at $80 and marked it down to $60. It's $20 off, so it's a better deal, right? Right??

Is this what we've come to? Are we this stupid in our decision-making? Are we so used to being yanked around that when a store tries to play honest with us, we suspect there's something wrong??

Sure explains a lot about politics, but I had no idea that sick attitude had taken over retail as well.
Thomas Veil is offline   8 Reply With Quote
Old May 25, 2012, 05:08 PM   #22
rdowns
macrumors Penryn
 
rdowns's Avatar
 
Join Date: Jul 2003
Quote:
Originally Posted by Thomas Veil View Post
^ I'll agree with that.

Meanwhile, it looks like DakotaGuy is right. JCPenney's new direction is producing entirely counter-intuitive results:

The upshot of the remainder of the article is that consumers expect to be tricked, to be told that a $40 pair of pants is a bargain if the retailer originally sold it at $80 and marked it down to $60. It's $20 off, so it's a better deal, right? Right??

Is this what we've come to? Are we this stupid in our decision-making? Are we so used to being yanked around that when a store tries to play honest with us, we suspect there's something wrong??

Sure explains a lot about politics, but I had no idea that sick attitude had taken over retail as well.

I don't shop at Kohl's because of their misleading pricing and sales. Sad to see how ****ing stupid the American consumer is. But, as you said, the consumer is a voter.
__________________
"Ignorance is not an excuse."- Goodell to Saints GM on Bountygate
rdowns is offline   3 Reply With Quote
Old May 26, 2012, 10:40 AM   #23
DakotaGuy
macrumors 68030
 
DakotaGuy's Avatar
 
Join Date: Jan 2002
Location: South Dakota, USA
Quote:
Originally Posted by Thomas Veil View Post
^ I'll agree with that.

Meanwhile, it looks like DakotaGuy is right. JCPenney's new direction is producing entirely counter-intuitive results:

The upshot of the remainder of the article is that consumers expect to be tricked, to be told that a $40 pair of pants is a bargain if the retailer originally sold it at $80 and marked it down to $60. It's $20 off, so it's a better deal, right? Right??

Is this what we've come to? Are we this stupid in our decision-making? Are we so used to being yanked around that when a store tries to play honest with us, we suspect there's something wrong??

Sure explains a lot about politics, but I had no idea that sick attitude had taken over retail as well.
I think what Johnson is trying to do is well intended, but just isn't working and he is losing customers at a pace never seen before in the retail sector. The thing I can't understand is that most (if not all) major retailers always do some experimenting in a few market areas to get an idea if a new layout or pricing strategy will work before rolling it out across their entire store base. Johnson went ahead without any testing and just rolled the whole concept out nationwide before any market testing. If a new idea doesn't work in a few test markets it's easy to change things before a large rollout. Now if things don't improve everything has to change again nationwide? He better hope things turn out for the best soon.

It will be interesting to see if the so-called "fair and square" pricing holds without big sales during the next holiday season when everyone else goes all out for the big black Friday events. I know I saw an interview earlier this year where he said they would like to get away from the 4 am opening and crazy discounts on that day. It will be interesting to see if they stick with that.
__________________
Mac: 21.5" iMac Core i5 2.5 Ghz "Sandy Bridge"
iPad Air 16 GB WiFi - iPod Classic 80GB - LG G3

Last edited by DakotaGuy; May 26, 2012 at 11:08 AM.
DakotaGuy is offline   -1 Reply With Quote
Old May 28, 2012, 02:51 PM   #24
sviato
macrumors 68000
 
sviato's Avatar
 
Join Date: Oct 2010
Location: HR 9038 A
Not to worry, in the future there won't be any malls or grocery stores in random places, there will just be giant Wal-Marts evreywhere...
sviato is offline   1 Reply With Quote
Old Jun 5, 2012, 09:01 PM   #25
Smug Boy
macrumors member
 
Join Date: Apr 2011
Its' the economy. JC Penney has too much exposure to the U.S. consumer who is unemployed, financially over leveraged and plain out broke. Apple's exposure to U.S. consumer only accounts for 35% of its' revenue, still too much but look for this number to keep on shrinking.
__________________
Only High Quality iPhone Wallpapers
Smug Boy is offline   0 Reply With Quote


Reply
MacRumors Forums > Mac Community > Community Discussion > Current Events

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Why Ron Johnson, Apple's old retail boss, left JCPenney YanniDepp Apple, Industry and Internet Discussion 13 Mar 26, 2014 10:31 AM
destroying data farmerdoug Mac Programming 11 Jun 29, 2013 11:33 AM
Ron Johnson's Desperate Broadcasts To J.C. Penney Workers Negritude Apple, Industry and Internet Discussion 1 May 29, 2013 08:05 AM
Former Apple Retail Head Ron Johnson Fired as CEO of JC Penney MacRumors MacRumors.com News Discussion 237 Apr 15, 2013 06:33 AM
Ron Johnson's JCPenney....not good Rogifan Current Events 9 Feb 11, 2013 11:46 AM

Forum Jump

All times are GMT -5. The time now is 12:56 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC