The only thing hopeful about the video in regard to Sound FORGE was the metal working clip. The product used to be owned by a company called Sonic Foundry. Forge. Foundry. Get it? Hah.
Oh & I'm in agreement about the video lacking professional brand identity polish too.
I've tried Wave Editor by Audiofile Engineering but the GUI is totally old style classic Mac "too many floating windows/palettes" nonsense. Also, the ability to zoom via the mouse wheel, something pretty basic, has only ever worked well for me in Sound Forge. Wave Editor gives customization options but it doesn't help. Audition does it, poorly (as in, no option to change the zoom focal point, so you have to fuss with scrolling AND zooming together instead of just zooming, if you want to get around). I keep an eye on Wave Editor now and then in case of changes. But if Sound Forge is ported and works the same or better than it does on Windows, I'll be super happy.
Next: Cakewalk Sonar!!