Eh, The pricing is what I expected.
For some it will be a marginal decrease, for others it would be a marginal increase.
Basically, their customers who were paying the most (Unlimited voice/text with higher tier GB plans and tethering) stand to save a fair amount. Particularly if they are only single device, or device + tablet.
Their customers who are paying the least, low minute plan, low/no texting, and unlimited or lower tier GB without tethering; will need to stay where they are, or pay more. Now you will be getting more if you paid more, but if don't need it, stay where you are.
Their customers who have a few (less than 3) lines, probably continue to make sense on the old plans unless you have a lot of high-end features on said lines.
Their customers who have a lot (more than 5) lines will probably do quite well on this plan assuming everyone needs data.
At the end of the day it's not like its a big discount or anything, but it does what it was supposed to do: Many more people now feel like it's going to be possible to spring the 10$ for the tablet, or 20$ for the computer and use their "pool" of data.
It's also good to see tethering thrown in.
My guess is FaceTime over the air will be thrown in with this package, not available on unlimited, and either not available, free, or charged for on the per GB individual packages purely based on how they think people will react to the news about the unlimited plan.
AKA: Per GB users may be deemed as acceptable collateral damage in order to smooth over the unlimited people.
There is a good chance that whatever the plans were, they are being reformulated right now due to the chatter.
Karl P