Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Aug 15, 2012, 08:26 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple in Talks to Build Cable Set-Top Box to Display Live Television






The Wall Street Journal is reporting that Apple has a set-top box in the works that would allow viewing of live cable television as well as other content.
Quote:
Apple Inc. is in talks with some of the biggest U.S. cable operators about letting consumers use an Apple device as a set-top box for live television and other content, according to people familiar with the matter.

The talks represent Apple's most ambitious crack at infiltrating the living room after years of trying.

Apple doesn't appear to have reached a deal with any cable operators. One obstacle may be the reluctance of operators to let Apple establish a foothold in the television business.
The WSJ suggests Apple's set-top box will be an aftermarket item that could cost "hundreds of dollars" rather than $10-$15 per month for the standard one provided by cable companies. Companies such as Tivo already provide similar boxes to independently replace your cable box by utilizing CableCARD technology.

By following this path, Apple would avoid having to license content directly from providers and instead piggy-back on existing cable television distribution. The report also notes that this technology could eventually find its way into a standalone Apple television set.

Apple is said to have considered a set top box as long as 2 years ago, but Steve Jobs had previously dismissed the market due to the lack of national-providers. Meanwhile, cable companies are reportedly reluctant to give up some control and revenue by allowing Apple into their set top boxes.


Article Link: Apple in Talks to Build Cable Set-Top Box to Display Live Television
MacRumors is offline   4 Reply With Quote
Old Aug 15, 2012, 08:28 PM   #2
iBreatheApple
macrumors 68020
 
iBreatheApple's Avatar
 
Join Date: Sep 2011
Location: Florida
I just want NCAAF on my Apple TV.
__________________
Steven Jobs was nothing less than brilliant. His vision to change the world was genuinely inspiring.
iBreatheApple is offline   12 Reply With Quote
Old Aug 15, 2012, 08:29 PM   #3
jayhawk11
macrumors 6502a
 
jayhawk11's Avatar
 
Join Date: Oct 2007
Sounds fishy.
__________________
15" Retina MacBook Pro, 2.3 GHz Quad Core i7; 64 GB iPhone 6; 32GB iPad Mini with Retina Display
Rock Chalk Jayhawk, Go KU.
jayhawk11 is offline   6 Reply With Quote
Old Aug 15, 2012, 08:29 PM   #4
ConCat
Banned
 
Join Date: Jul 2012
Location: In an ethereal plane of existence.
Well, the last I heard TV subscriptions have decreased, so either they step out of their comfort zone or they face fading into oblivion. Not that it matters to me. Netflix makes me happy.
ConCat is offline   14 Reply With Quote
Old Aug 15, 2012, 08:30 PM   #5
24601
macrumors newbie
 
Join Date: Jul 2011
Quote:
Originally Posted by iBreatheApple View Post
I just want NCAAF on my Apple TV.
The PAC 12 Networks would have a hand in my wallet if they'd make them available ala carte.
24601 is offline   8 Reply With Quote
Old Aug 15, 2012, 08:31 PM   #6
robjulo
macrumors 6502a
 
Join Date: Jul 2010
I thought this issue was already "cracked".
robjulo is offline   6 Reply With Quote
Old Aug 15, 2012, 08:33 PM   #7
newyorksole
macrumors 68020
 
Join Date: Apr 2008
Location: LongIsland/NYC
The TV industry really needs a shake up and Apple are the perfect corporation to do the shaking.
__________________
iPhone 5S 32GB Gold.
iMac 21.5" Mid-2010 1TB/8GB/i5.
newyorksole is offline   19 Reply With Quote
Old Aug 15, 2012, 08:34 PM   #8
gregwyattjr
macrumors regular
 
Join Date: Oct 2008
One box to stream everything from your computer and to display your iPad's screen and to view live television? This will change everything.
__________________
I'm happy, hope you're happy too
gregwyattjr is offline   3 Reply With Quote
Old Aug 15, 2012, 08:34 PM   #9
applefanDrew
macrumors 65816
 
Join Date: Jul 2010
Quote:
Originally Posted by iBreatheApple View Post
I just want NCAAF on my Apple TV.


I want Sunday Ticket on apple tv.
applefanDrew is offline   7 Reply With Quote
Old Aug 15, 2012, 08:35 PM   #10
redkamel
macrumors 6502
 
Join Date: Aug 2006
Interesting idea. I always thought it unlikely they would make stand alone TVs (for various reasons such as obstruction by cable/internet companies, TV cost, non-computer market, has to integrate with set top boxes etc).

A set top box would allow them upgrade the Apple TV to get live shows and possible a la carte programming without overtly alienating cable companies who provide the programming and date; they could still get a cut of the action. It would also let them keep the apple TV as a comparatively lower tier product. And it would decrease the amount of boxes on a TV stand while guaranteeing the box would work with your provider.

It would also be the same plan they they used with the iphone; superior product and plan on an existing service/data pipe. I am sure thats what they would point to during deals; I would.

All they need is a great deal on content and data, but Apple has a track record of that.
__________________
bring back the Cube!
The Cube has returned as the MP!
redkamel is offline   3 Reply With Quote
Old Aug 15, 2012, 08:36 PM   #11
portishead
Banned
 
Join Date: Apr 2007
Location: los angeles
I doubt this is true, but I really wish Apple would release a set top box like Tivo. They could do it a lot better than anything that is on the market. I love my tivo, but too many ads, interface isn't great, and expansibility is almost zero.

Plus even though Tivo is decent, most DVR's from your cable company suck, and you pay $20 monthly for them. It's more expensive up front, but you save money by purchasing a DVR. It takes money to make money (or save I guess).

They could include:
DVR Functionality
Multi Stream Cable cards
Offline iPad/iPhone/computer viewing
Up front cost only (ditch monthly fee)
UPnP/Airplay support
App store (imagine an Apple DVR with Plex!)
Unfortunately it will probably be locked to just playing mp4 or mov and no mkv or open format types.

Last edited by portishead; Aug 15, 2012 at 08:44 PM.
portishead is offline   2 Reply With Quote
Old Aug 15, 2012, 08:36 PM   #12
Scrub175
macrumors Demi-God
 
Join Date: Apr 2012
Location: Jensen Beach FL
Having live TV through apple tv is about the only major feature preventing 100% usage for me. Google tv (spare the hate) has a nice feature set and passes through live tv for a seamless transfer between NAS, Netflix, amazon instant, web, and cable content. I like how google integrates all those sources all in one device on one input. Hope something is planned for apple tv as well as a set top box option.
Scrub175 is offline   2 Reply With Quote
Old Aug 15, 2012, 08:36 PM   #13
velocityg4
macrumors 68040
 
velocityg4's Avatar
 
Join Date: Dec 2004
Location: Georgia
This would be great if it replaced my current leased Comcast DVR or was something you pay for from Apple with CableCard 2, dual tuner recording and simultaneous playback. Along with full networking support like the AppleTV adding the ability to transfer quickly recorded and compressed 1080 content.

Plus features like saving the guide so I don't have to wait hours after a blackout to have the guide rebuild.

I'd rather it be something I buy with CableCard 2 support for full cable features without the function neutering the cable company does.
velocityg4 is offline   2 Reply With Quote
Old Aug 15, 2012, 08:39 PM   #14
jayducharme
macrumors 68020
 
jayducharme's Avatar
 
Join Date: Jun 2006
Location: The thick of it
I don't think this approach would produce "the simplest interface you could imagine."
jayducharme is offline   2 Reply With Quote
Old Aug 15, 2012, 08:41 PM   #15
KdParker
macrumors 68040
 
KdParker's Avatar
 
Join Date: Oct 2010
I like this idea....love to get rid of my cable boxes.

Hopefully it will work with the wireless cards in TV
__________________
64g iPhone6+Space Grey; 16g iPhone6 Silver;16g iPhone5s Space Grey;
15" retina - MBP 2.6 GHZ 16 RAM;
iPad4 retina
KdParker is offline   0 Reply With Quote
Old Aug 15, 2012, 08:41 PM   #16
Leonard1818
macrumors 68020
 
Join Date: Nov 2011
I for one have had it with the big cable companies pushing us around and taking advantage when there are limited-to-no other options in the area.

On that premise, I recently cancelled cable (retaining internet). I COULDN'T BE HAPPIER... I went from $125/month for cable/internet to $50/month high speed internet. That's $75 PER MONTH that I am saving. That leaves me PLENTY of money for netflix, hulu, pandora (all of which I now subscribe to), Amazon prime, a TV mount and a fancy antenna for local stations.

Be careful who you partner with Apple... I liked the talks of a standalone apple branded TV set rather than a new cable box for my non-subscription...
Leonard1818 is offline   12 Reply With Quote
Old Aug 15, 2012, 08:46 PM   #17
Gjwilly
macrumors 68000
 
Join Date: May 2011
Location: SF Bay Area
An Apple television never made sense to me.
This however seems a perfect match.
Live TV and iTunes all in one box that anyone and their granny could hook up and use in minutes
Gjwilly is offline   1 Reply With Quote
Old Aug 15, 2012, 08:48 PM   #18
PeterQVenkman
macrumors 68020
 
Join Date: Mar 2005
If only the corpses that run the cable companies would let go and let the technology leap forward.
PeterQVenkman is offline   9 Reply With Quote
Old Aug 15, 2012, 08:49 PM   #19
Dustman
macrumors 65816
 
Dustman's Avatar
 
Join Date: Apr 2007
Believe it when I see it.
__________________
iMac 27" i5 2.8Ghz Mavericks; Dell 5150 P4 3.8Ghz Win2000; Samsung Galaxy S5; ATV2 4.1 J'b; MacBook 2.1Ghz Mountain Lion via MLPostFactor
Dustman is offline   1 Reply With Quote
Old Aug 15, 2012, 08:51 PM   #20
Mr Fusion
macrumors 6502a
 
Join Date: May 2007
This is all so wrong...

I want a box that helps me CUT THE CORD with cable companies, not a box that keeps me with them!!!
Mr Fusion is offline   23 Reply With Quote
Old Aug 15, 2012, 08:52 PM   #21
Billy Boo Bob
macrumors 6502
 
Join Date: Jun 2005
Location: Dark Side Of The Moon
Quote:
Originally Posted by Leonard1818 View Post
I for one have had it with the big cable companies pushing us around and taking advantage when there are limited-to-no other options in the area.

On that premise, I recently cancelled cable (retaining internet). I COULDN'T BE HAPPIER... I went from $125/month for cable/internet to $50/month high speed internet. That's $75 PER MONTH that I am saving. That leaves me PLENTY of money for netflix, hulu, pandora (all of which I now subscribe to), Amazon prime, a TV mount and a fancy antenna for local stations.
I would do the same, but I'm out in the boonies to where I can't get anything at all on HD antenna.
__________________
My two favorite teams are Detroit and whoever's playing Chicago.

And it's none of your damn business what Apple gear I own.
Billy Boo Bob is offline   3 Reply With Quote
Old Aug 15, 2012, 08:52 PM   #22
faroZ06
Banned
 
Join Date: Apr 2009
The lack of coax input on the Apple TV has always been the dealbreaker for me. I don't care about paid TV, but I want an antenna input for recording and watching live TV.
faroZ06 is offline   5 Reply With Quote
Old Aug 15, 2012, 08:52 PM   #23
vsthsd
macrumors newbie
 
Join Date: Aug 2012
(i've no idea what i'm talking about, take it w/ a grain of salt)

given apple's $ reserves, i'd LOVE to see apple break the back of this awful standard of major broadcasters are for cable providers only.

if they could, i'd imagine this would be the first step towards a la carte programming, which is pretty freaking huge.

basic cable for me costs around $20 in boston for a bunch of broadcast channels. i can't imagine they're getting much of a kickback. any kickback is probably bs too since i theoretically can get it OTA with an HD receiver. it must be existing contracts slowing this down.

does anyone know which? that may give a date when all of this is possible. i think dishnetwork recently had a contract w/ the NFL effectively blocking out a lot of customers.

i feel like all of this is inevitable, and apple knows damn well of it. what gives?

as a side note, if and when apple or someone else achieves this, that's when the net neutrality war really begins. it's ****** enough seeing at&t apply a surcharge for facetime users.
vsthsd is offline   2 Reply With Quote
Old Aug 15, 2012, 08:54 PM   #24
Mackan
macrumors 65816
 
Join Date: Sep 2007
Sounds like a dead end for Apple.
Mackan is offline   3 Reply With Quote
Old Aug 15, 2012, 08:55 PM   #25
albusseverus
macrumors 6502a
 
albusseverus's Avatar
 
Join Date: Nov 2007
Sounds like one of many options Apple might be trying out, aimed at appeasing cable operators, who also seem to be ISPs. I don't think it would be the only option Apple would pursue, just a fishing expedition, to see if they'll bite.

Has merit, but I can't imagine it would be any more than an app or integrated feature of the current tv, or any future Apple television, for that matter. Describing it as a set-top box, may be a way of disguising Apple's intentions.

An iPod, a phone, and an internet communicator… are you getting it?

This whole, every distributor/channel/publisher has their own App is just ludicrous, unwieldily and so last-century. That's the thing Apple's got to fix.
albusseverus is offline   2 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Amazon's Set-Top Box Competitor to Apple TV and Roku Launching Before Holidays MacRumors MacRumors.com News Discussion 80 Oct 7, 2013 01:16 PM
Amazon Developing Competitor to Apple TV Set-Top Box MacRumors MacRumors.com News Discussion 121 Apr 30, 2013 05:24 PM
Intel to Launch Cable TV Service and Set Top Box at CES 2013 MacRumors MacRumors.com News Discussion 135 Apr 10, 2013 10:26 AM
Intel Set-Top Box and Cable TV Service Won't Initially Revolutionize the Industry MacRumors MacRumors.com News Discussion 67 Feb 14, 2013 09:32 AM
Brightcove CEO Envisions His Dream Apple Television and Set-Top Box MacRumors MacRumors.com News Discussion 248 Dec 21, 2012 11:20 AM

Forum Jump

All times are GMT -5. The time now is 04:56 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC