Apple Pulls 'Genius' TV Ads from YouTube and Apple.com

Didn't like 'em anyway.

These ads were bad and Apple should feel bad.

I liked them. But apparently the heat (backlash) was too much for Apple.

"It was planned all along." :-\

They weren't absolutely horrible, but it is good that they are taken down. The one where a guy asks how to use iPhoto left me puzzled. Isn't one of the big selling points of a Mac its ease of use? Yes. Yes it is.

Good riddance.

Generally, I liked them. I thought they were a fun and interesting departure from the typical montage-y commercials they always do.

What? I wasn't crazy about the ads, and I'm sure there was a lot of internal conflict about them. But to pull them like this and publically admit their mistake? That's just weird and decidedly unlike Apple. How many times are they going to do this in a single month?

AppleFan115 said:

They weren't absolutely horrible, but it is good that they are taken down. The one where a guy asks how to use iPhoto left me puzzled. Isn't one of the big selling points of a Mac its ease of use? Yes. Yes it is.

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But it was also to push how there's help available for those who still don't get it. My wife still needs help with her Mac, and she's had it for nearly five years.

I just don't think these ads were the best way to convey that message. Glad they're gone.

I didn't mind them. Nothing wrong with depicting some consumers as they are.

AriX said:

What? I wasn't crazy about the ads, and I'm sure there was a lot of internal conflict about them. But to pull them like this and publically admit their mistake? That's just weird. How many times is Apple going to do this in a single month?

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I'd rather a company publicly admit their mistake than keep going pretending nothing is wrong.

*cough cough RIM cough*

the ads weren't awful, but Apple usually has the classiest ads on TV so by comparison to Apple's usual standards, the ads were junk

I think it wont be greatly missed.

Whichever ad agency made these ads should be fired.

They were horrible...from the scripting to the shooting to the final post-production.

And whoever in Apple approved these should be demoted.

They obviously have no 'sense' of what the Apple brand is.

:applause:

Now if they'd just fire that new SVP of Retail, Apple could get back to being Apple...

The ads should give the message "and we can help you personally if you need it" but they gave the feeling that you need to be taught how to use a Mac. It's scary for Windows users to switch to a Mac, and those commercials really didn't help IMO.

I liked them. It's true.

Ryth said:

Whichever ad agency made these ads should be fired.

They were horrible...from the scripting to the shooting to the final post-production.

And whoever in Apple approved these should be demoted.

They obviously have no 'sense' of what the Apple brand is.

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Haha. Overact much? You mean they should fire TBWA/Media/Arts Lab, the same company behind the Think Different and Get a Mac campaigns along with many, many other Apple ad campaigns for almost 30 years all the way back to the 1984 classic? Sheesh. So the ads weren't great. Let's all move on.

Awful ad. You don't need a genius to use a Mac.

Seems odd. They should just leave em out on the web. Free advertising

It was good to see Apple try something different in their advertising, as particularly their ads made for television have become very repetitive in recent years. I agree with most though that this was not a positive departure. The only 'bad' one was the having the baby iPhoto assistance one which by any standards was just abysmal.

I wonder if John Browett had something to do with those ads.

After all, they were for the retail stores.

I completely disagree with the naysayers. I enjoyed these ads and saw them as tongue-in-cheek. We can't all be geniuses at everything and these ads poked fun at areas where we all have shortcomings (and yes, we do.) The message I received was, "here's some friendly help to get you going in the right direction".

Thinking back to when I made the move from PC to Mac in 2006, Apple's Genius program was small compared to today and I would have felt less trepidation had I seen some light ads designed to say, "It will be ok." The PC world then as now only points fingers. Call the PC maker. No, call Microsoft. No, call the third party developer. Oh, you installed THAT. Can't help you. Bye. There is none of that in the Mac world and this ad said so in a positive way without saying, "You know how those guys won't help you? Well, we will." That's a negative message which Apple cleverly got around yet acknowledged in these ads.

dude youre getting a del... I mean generic commercial