Browett is an ass, and maybe there's something to all this. But the article is completely un-sourced. Further it makes reference to a previous article as support, but that previous article turned out to be wildly exaggerated.
Ya know whats really sad? Companies like Microsoft, are 100% focused on created great products with great support, Windows XP/Xbox Line/Window 7 and 8 ( I hope ) seem to fuel my theroy.
We're not in it to make tons of money. We're in it to make a quality product.
---Tim Cook
Don't worry about making money. Worry about being the best at everything you do. If you do this, your customers will make your money for you.
Well that's a fair argument except for a few things. .
You can't say Microsoft is 100% focused on great products because they still managed to release poor products. Among these are Windows Vista, the worst operating system in the past ten years, Microsoft Office, which for all the high points, is still bloated and cursed by its own monopoly, windows media player, which is awful, internet explorer, which is only a market leader because it is default.
I get that you're not happy with Apple's retail policy, but that does not mean that Microsoft is about to commandeer smart phone supremacy from Apple. You want to see bad retail, take a half hour and go into a Microsoft store. The store is uninteresting, the people are far less helpful, and the products have no innovation.
Apple knows it needs to maximize profitability now while the getting is good.
But the article is completely un-sourced. Further it makes reference to a previous article as support, but that previous article turned out to be wildly exaggerated.
I don't know but I went into the Apple Store to get a MacBook Pro on Sunday past & the store staff were quite keen to get me to buy One to One & AppleCare. When I went a few years ago to get an iMac, there was none of that pushiness. They aren't even based on commission.
But I doubt that such ethics has been pushed out to a single store in N. Ireland.
In order to achieve what? More profit? What for? What good is it?
What do you believe life is for?
Maybe that's why I experienced less-than-stellar service from Apple Store Hong Kong:
Me: Hi, I want to purchase an iPad, 4G, 64GB version, thanks.
Apple Guy: Please go to the express cashier to buy it.
At the express cashier
Me: Hi, I want to purchase an iPad, 4G, 64GB version, thanks.
Cashier Lady: $xxx please
I paid.
Cashier Lady: Thank you.
Of course, the buying process was quick, but the experience was like I was purchasing a chocolate bar from the local supermarket...
It's called running a business. Apple needs to protect itself. Maximizing profit is the goal of business. period.
Fender makes some of the best guitars in the world
Come out from behind the cash register and tap dance for you?
Curious about the validity of this report. I have a hard time believing that they were concerned about numbers if they're running one of the most profitable retail stores in the world.