I hate it how these days, the high profile Apple employees try to persuade you how good things are (I'm mainly talking about Schiller, Forstall and Cook here).
"It is a remarkable device!"
"Maps are SO beautiful"
"It's just gorgeous"
"We absolutely love this at Apple, absolutely LOVE it"
It just looks desperate?
Steve would have just gone "here it is, it's so cool", end of. Then of course, we would have opened our lovely new Apple gadgets and thought "yeah, this is pretty cool!".
But now it seems that the recent decline in quality of some Apple products (Maps, lack of light sensor on new Touches, no groundbreaking new features in iOS 6 that work properly) has resulted in the top dogs getting desperate, and trying to persuade us that Apple products are really cool rather than just showing us how cool they are. I just think it comes across desperate, and isn't smooth like Steve was.
Just my thoughts...