I understand what being an entrepreneur is. I started my own company. I took the risks and rewards. No salary when times were bad. Big dividends when times were good.
I have admired the entreprenuerial spirit of Apple since 1984 when I bought my first Mac. I also understand how garage companies eventually metamorphose into global brands stocked with MBA's and Harvard business school graduates whose only experience of risk is a weekend in Vegas putting $20 on 'Black".
An era passed with Jobs and we must all get used to the new culture.
I agree entirely with the views of my fellow Brits with the heritage Mr Browett brings to Apple.
Indeed I wonder if American companies are so in awe of the British accent they they fail to do due diligence (yes, I'm talking to you CNN for hiring a disgraced editor of the Daily Mirror to front your main talk show).
You would have to have lived in the UK and been a consumer electronics customer of PC World, Currys, Dixons etc to truly understand the extreme irony of putting in charge of the best retail operation in the world, the man who presided over one of the worst - surly staff entirely clueless about the products they sell, shop displays that look like an explosion in a junk yard, and an enthusiasm to sell extortionate and generally worthless after-market warrantees on
everything from a pair of $10 headphones to a 50-inch flat-screen. I once purchased a $25 radio from Dixons and had to take five minutes explaining why I didn't want the $20 after-market warranty.
I encourage Apple to hire the best brains and talent they c an find and shower them with millions of dollars of share options if that's what it takes to imagine, manufacture, and launch cutting edge devices
But to make an instant multimillionaire of the chap who is to retail excellence what Stalin was to human rights, is, well, depressing.
I have admired the entreprenuerial spirit of Apple since 1984 when I bought my first Mac. I also understand how garage companies eventually metamorphose into global brands stocked with MBA's and Harvard business school graduates whose only experience of risk is a weekend in Vegas putting $20 on 'Black".
An era passed with Jobs and we must all get used to the new culture.
I agree entirely with the views of my fellow Brits with the heritage Mr Browett brings to Apple.
Indeed I wonder if American companies are so in awe of the British accent they they fail to do due diligence (yes, I'm talking to you CNN for hiring a disgraced editor of the Daily Mirror to front your main talk show).
You would have to have lived in the UK and been a consumer electronics customer of PC World, Currys, Dixons etc to truly understand the extreme irony of putting in charge of the best retail operation in the world, the man who presided over one of the worst - surly staff entirely clueless about the products they sell, shop displays that look like an explosion in a junk yard, and an enthusiasm to sell extortionate and generally worthless after-market warrantees on
everything from a pair of $10 headphones to a 50-inch flat-screen. I once purchased a $25 radio from Dixons and had to take five minutes explaining why I didn't want the $20 after-market warranty.
I encourage Apple to hire the best brains and talent they c an find and shower them with millions of dollars of share options if that's what it takes to imagine, manufacture, and launch cutting edge devices
But to make an instant multimillionaire of the chap who is to retail excellence what Stalin was to human rights, is, well, depressing.