The level of uncritical Chicago School capitalist ideological incorporation Americans come out with is mind-boggling. They've really convinced you that highly-paid executives are god-men striding the Earth!
Browett's skillset, as watchers of UK retail know, lies in degrading and dumbing down the shopping experience until your brand gets bad reviews all over the place and winds up on TV consumer complaints shows. If you want Apple Stores to continue to be a cut above Lidl, Poundstretcher, Primark or Currys then hiring this chap makes zero sense. The fact his early actions in the retail division have been dreadful is no surprise. He's just doing his job. The same crappy job he always does.
Talking of UK retail, the only shop better than Apple Stores (at their best) is John Lewis, which is a mid to high-end department store run as a workers' 'partnership' (a sort of mild co-op). While not some workers paradise each worker gets a good chunk of bonus if profits are good and other untypical perks and benefits. Staff are not merely gormless teens but you'll find grey-haired people that have been there 30 years and know customer service inside out. See, *stands back in amazement* if you pay your staff reasonably and, even more importantly, treat them with some semblance of respect and not merely as hollowed out 'human resources' you get better staff giving great service to your customers who go off raving how great your brand is. Funny that.
Yet we live in a topsy-turvy world where stuffed suits get paid lottery wins each year and get bonuses and golden goodbyes even in their work is poor as that how you 'get the best' out of these superhumans. But the rank and file must have poor benefits and low pay as you have to keep 'em hungry. It is of course bonkers.