Interesting. Your views seem very biased.
Who cares about GSM / LTE in the Nexus 4? This is not about ONE device. I'm sure the module for LTE is only a few bucks, and it will be found in the next model.
Apple is indeed in the software industry as well. They certainly try to make money of their software the EXACT same way that Google and Amazon does / will. But they just also produce the hardware, and have a interest in be able to sustain their economically eco-system going, even if people would never rent movies, buy music or purchase apps. It is nothing but a greedy POV. What Google is doing with the Nexus line-up is very far away from everything ever done to the mobile industry from a pricing POV, and i can assure you that Apple and (partially) Microsoft are scared s**tless of this agressive move.
Money is not everything, that is where many people fail to see the bigger picture. If you care to make money today only, sell at whatever price you can? Sure - price as high as humanly possible! Do you care about making sure that people returns - you have to think further ahead. How often can most people afford to upgrade their iphone/macbook/AppleTV/iPad? Every year? Probably? How long would they want to do so before they felt ********? Probably not very long! Just think of the people who bought "The new iPad", and not even 6 months after, there is a FASTER version of the exact same product? I'd say Apple are undermining their own business.
I wasn't trying to argue short term versus long term business goals. I agree with you there. But Apple is indeed a hardware company versus Google being a software company. To get into Apple's eco-system/software you must purchase their hardware. So while they churn out iOS and other software programs, they are very much in the hardware business, as that is where the majority of their profits come from. Google, while they generate all that profit off advertising, it is due to their software product. You can even argue that the Nexus 4 is an LG product, just as the GNex was a Samsung product, both just w/ Google's seal of approval.
As for singling out the Nexus 4, isn't this the argument when it comes to smartphone pricing? No other high end smartphone (GS3, Note, One X, Razr, Lumia) comes close, in fact as I tried to point out, they share the same 'premium' price. And price might be a factor, but there are others to consider b/c the lower cost of an unlocked phone comes w/ some compromises. LTE for 1, which might not matter to you but is heavily marketed in the US. And CDMA is another, which makes up 2 of the US' largest networks.
On your last note, every company refreshes their lineup yearly and at similar price points. Sure Apple did it twice this year on the iPad, but it is unreasonable to expect consumers to constantly get on this 1 year cycle no matter who the manufacturer is. Example, just as you argue how people can upgrade their $499 iPad yearly, people are just as unlikely to upgrade their $399 Nexus 10 yearly.
Are you serious? You think that when you pay $199 for an iPhone on contract that it all you are paying? haha. The telcos are factoring these things into their price structure and you can be sure that one way or another, you are paying at least full price for your iPhone.
Some people just prefer to pay a bit more and not be stuck in 24 month contracts.
If that works for you that is fine. Sure, not being stuck in a contract is one thing to consider, but there are compromises too. But my argument was that there is a false sense of only Apple charging its customers a premium.
To put into an example: I arrive at similar total costs when
1) purchasing a $199 iPhone w/ a $80/mo plan w/ AT&T > $2119 investment over 2 years;
2) purchasing a $399 Nexus 4 (I selected the 16gb to be in line with the 16 gb iPhone) w/ a $80/mo plan w/ AT&T > $2319 investment over 2 years.
Sure, that $200 difference gives me the benefit of being off contract, but at a compromise of say LTE. It is a great value for a great phone. But for LTE and $200 less over 2 years, I can go with iPhone as an alternative. I don't want to push the LTE button too much, while it's an important factor for me, I am just merely using it as an example. Also, yes, I know you can come up w/ some cheaper plans at greater compromises (T-Mo offers plenty) but I am putting into perspective the whole outlook on pricing.