Originally Posted by Renzatic
There's quite a large gulf between "we'll use our analytical data to sell your product for you", and "we'll sell you all the information we have on these people".
True, but irrelevant. Who said they were selling individualized data? That's a total straw man.
selling all the information they have on people. That's the whole point of them collecting all the information in the first place. It's just de-identified. You can get very detailed profiles from them as a customer. Their vast user base and tracking networks produce massively valuable market data all the time, all of which only works because of their access to all of your content and activity. Take that away, and they're a dump pipe offering very little but a large number of eyeballs on some of their high-traffic properties.