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Old Nov 9, 2012, 08:06 AM   #1
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Apple Donates $2.5 Million to American Red Cross for Hurricane Sandy Relief




9to5Mac shares an email sent to Apple employees by CEO Tim Cook announcing that the company has donated $2.5 million to the American Red Cross in support of Hurricane Sandy relief efforts.
Quote:
Team:

For the past week, our thoughts have been with those affected by Hurricane Sandy and its aftermath. And Apple employees and customers the world over have raised millions of dollars toward the relief effort so far. But we can always do more.

That's why, on behalf of all our employees, Apple is making a donation of $2.5 million to the American Red Cross to benefit Hurricane Sandy relief. We hope this contribution will help families, businesses, and communities recover and rebuild.

Tim Cook
November 8, 2012
Apple's own donation comes in addition to its program facilitating donations from iTunes Store users. Under that program, users can donate by simply clicking a button in the iTunes Store, with the amount of the donation being charged to the credit card on file for their account. Apple is not taking a cut of those donations, passing 100% of the amount along to the American Red Cross.

Article Link: Apple Donates $2.5 Million to American Red Cross for Hurricane Sandy Relief
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Old Nov 9, 2012, 08:08 AM   #2
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Nice to hear.
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Old Nov 9, 2012, 08:08 AM   #3
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Good for Apple.
Hopefully this money helps the victims quickly.
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Old Nov 9, 2012, 08:09 AM   #4
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I salute you, Tim. Nice to hear someone with a heart is in the driver's seat.
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Old Nov 9, 2012, 08:11 AM   #5
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Shame the money didnt go to a much more deserving causes.
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Old Nov 9, 2012, 08:12 AM   #6
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this is like me or you giving a beggar a few pennies, id have been impressed if it had 2.5 Billion with a B..
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Old Nov 9, 2012, 08:12 AM   #7
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I'm curious what all those people who eviscerated Apple in the thread about the iTunes donations will have to say now? So quick to blame without facts...
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Old Nov 9, 2012, 08:13 AM   #8
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Quote:
Originally Posted by Sensation View Post
Shame the money didnt go to a much more deserving causes.
What's more deserving than hurricane relief?
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Old Nov 9, 2012, 08:13 AM   #9
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Quote:
Originally Posted by Sensation View Post
Shame the money didnt go to a much more deserving causes.
Such as? Not to say there isn't but you have people displaced now because of a natural disaster; how is it not money well spent?


Quote:
Originally Posted by nwcs View Post
I'm curious what all those people who eviscerated Apple in the thread about the iTunes donations will have to say now? So quick to blame without facts...
Apple did the iTunes donate thing for Katrina I think. Who cares what people say but it is not "quick to blame" when the donation system was opened well before this donation came to be.
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Old Nov 9, 2012, 08:14 AM   #10
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Quote:
Originally Posted by Sensation View Post
Shame the money didnt go to a much more deserving causes.
Shame that you are the sole decider of what constitutes a worthy cause... Oh wait, you aren't!
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Old Nov 9, 2012, 08:14 AM   #11
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Very nice to see the company donate like that.
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Old Nov 9, 2012, 08:14 AM   #12
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Quote:
Originally Posted by Sensation View Post
Shame the money didnt go to a much more deserving causes.
I knew someone would have to complain about it. What cause could be more important than helping your fellow citizen in time of great need?
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Old Nov 9, 2012, 08:16 AM   #13
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Quote:
Originally Posted by Sensation View Post
Shame the money didnt go to a much more deserving causes.
What a disgusting comment to make. What's a "shame" is your inhumanity.
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Old Nov 9, 2012, 08:16 AM   #14
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Quote:
Originally Posted by Nightarchaon View Post
this is like me or you giving a beggar a few pennies, id have been impressed if it had 2.5 Billion with a B..
I think for a long time Apple didnt give much. Now they're doubling their employee's gifts. Facilitating customers' donations, probably eating the credit card fees and donate 2.5 million. It'll never be enough will it. Had they given 2.5B people would have said. Ahh too much. Take this positive story as it is. There's a need. People are giving. Apple joins them.
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Old Nov 9, 2012, 08:16 AM   #15
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3 million from Samsung.

http://www.samsung.com/us/news/20309

thanks both Apple + Samsung.
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Old Nov 9, 2012, 08:16 AM   #16
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Originally Posted by jessica. View Post
Apple did the iTunes donate thing for Katrina I think. Who cares what people say but it is not "quick to blame" when the donation system was opened well before this donation came to be.
They did it for Katrina and they did it for Sandy. And people were quick to say Apple wasn't doing anything special in both cases. And they were wrong.
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Old Nov 9, 2012, 08:18 AM   #17
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Quote:
Originally Posted by SatManager View Post
I knew someone would have to complain about it. What cause could be more important than helping your fellow citizen in time of great need?
Exactly. I'd rather give money to someone displaced like this.
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Last edited by OllyW; Nov 9, 2012 at 08:25 AM. Reason: If you want to talk about politics, please start a thread in the PRSI forum.
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Old Nov 9, 2012, 08:19 AM   #18
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Originally Posted by SatManager View Post
I knew someone would have to complain about it. What cause could be more important than helping your fellow citizen in time of great need?
Something to prevent times of great need.
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Old Nov 9, 2012, 08:19 AM   #19
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Shame the money didnt go to a much more deserving causes.
And you know this how? You work at Apple?
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Old Nov 9, 2012, 08:20 AM   #20
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Good move. Apple needs all the good publicity it can get.
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Old Nov 9, 2012, 08:21 AM   #21
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Originally Posted by samcraig View Post
What a disgusting comment to make. What's a "shame" is your inhumanity.
Am I the only one who interpreted Sensation's comment as being in jest? At least I hope it was in jest.
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Old Nov 9, 2012, 08:21 AM   #22
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Would have been hilarious if they donated $2.5 million in iTunes giftcards.
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Old Nov 9, 2012, 08:21 AM   #23
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Sorry I just had to:



(From this thread: http://forums.macrumors.com/showthread.php?t=1480594)

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Old Nov 9, 2012, 08:21 AM   #24
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Quote:
Originally Posted by Sensation View Post
Shame the money didnt go to a much more deserving causes.
I was fully expecting to come into this thread and see a comment like this. *shakes head*
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Old Nov 9, 2012, 08:22 AM   #25
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Too little too late. For a company with this market cap apple still pales to others.
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