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Apple Airs Two New iPad Mini Television Ads, 'Photos' and 'Books'

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Apr 12, 2001
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Apple has started airing two new television ads for the iPad mini, the second and third spots released for the iPad mini. Apple previously released the 'Piano' ad that was shown during the iPad mini media event.

The second ad, called 'Photos', uses the same side-by-side format as the other two iPad mini ads. This time, Apple shows off iPhoto for iOS with the 60's classic song Two of a Kind by Bobby Darin and Johnny Mercer in the background.

Article Link: Apple Airs Two New iPad Mini Television Ads, 'Photos' and 'Books'
 
Article Link
https://www.macrumors.com/2012/11/11/apple-airs-two-new-ipad-mini-television-ads-photos-and-books/
Pakaku

Pakaku

macrumors 68040
Aug 29, 2009
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I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...
 
R

Ryth

macrumors 68000
Apr 21, 2011
1,591
157
Pakaku said:
I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...
Click to expand...

Ding ding...was going to say the same thing.

They would have crushed it with putting retina on this...everyone knows it's coming...ridiculous they left it off.
 
MrKambo

MrKambo

macrumors member
Sep 28, 2012
59
0
i like the 'Photos' ad, very different way of looking at things! clever!
 
M

MMOTotal

macrumors regular
Aug 9, 2012
176
0
Azeroth
Pakaku said:
I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...
Click to expand...

I don't think the intention was to emphasise the text but rather the portability of the device compared to the iPad with reading books.

On the other hand, the photo one was just really creative and had a unique perspective.
 
Pakaku

Pakaku

macrumors 68040
Aug 29, 2009
3,134
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PracticalMac said:
Smaller DPI then 10".
It is not that bad on iPad 2, better on mini.
Click to expand...

It is a lower DPI, but only because they quite literally shrunk an iPad 2 screen, and its UI, down to a 7.8" screen. Which also brings up ergonomic issues...
 
G

gmehje

macrumors member
Jul 31, 2009
40
0
The photo ad works as its visually engaging and simple. The visual idea is 'cute' and the execution works.

The books ad relies on the viewer to actually read the book titles to get the connection. Not very obvious at all and it's subtlety will be missed by many I suspect.
 
Pakaku

Pakaku

macrumors 68040
Aug 29, 2009
3,134
4,440
BuckusToothnail said:
They should just bring back the PC Guy.

And Honey Boo Boo could play the iPad Mini Girl.
Click to expand...

200px-Drevil_million_dollars.jpg
Hello! I am an iPad!

mini-me.jpg
And I am an iPad Mini!
 
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