I don't see how this new "welcome screen" is really anything to get excited about.
It's really a simple "re-design" that now uses a white background instead of black, and increases the font size of same main blurb that appeared on the previous version.
It still uses some of the same colors for category types and actually increases the use of skeuomorphic icons beyond the previous version's sole use of an airplane for the "Boarding Passes" category. Now there are skeuomorphic icons representing every category.
The "film reel" icon for the movie ticket category is a poor choice as well given it also looks like lemon slice or even a soccer ball. The traditional "film frame" would have been less ambiguous.
But perhaps the biggest improvement in the new "welcome screen" is text replacement of "App Store" with "Apps for Passbook".
Though seemingly minor, it addresses much of the confusion IOS 6 users had with the previous version, namely why the only action available to proceed from the Passbook "welcome screen" is going to the App Store.
With the text changed to "Apps for Passbook", users can now deduce that Passport is not an app that is used on its own, but rather a function that needs to be supported by other "Apps for Passbook", namely apps from third-party vendors like Target, Tickemaster and United Airlines.
Overall, I don't think the problem with Passbook is with its design. Rather, the problem with Passbook is its functionality, which even a UI re-design from Jony Ives won't fix.
It's really a simple "re-design" that now uses a white background instead of black, and increases the font size of same main blurb that appeared on the previous version.
It still uses some of the same colors for category types and actually increases the use of skeuomorphic icons beyond the previous version's sole use of an airplane for the "Boarding Passes" category. Now there are skeuomorphic icons representing every category.
The "film reel" icon for the movie ticket category is a poor choice as well given it also looks like lemon slice or even a soccer ball. The traditional "film frame" would have been less ambiguous.
But perhaps the biggest improvement in the new "welcome screen" is text replacement of "App Store" with "Apps for Passbook".
Though seemingly minor, it addresses much of the confusion IOS 6 users had with the previous version, namely why the only action available to proceed from the Passbook "welcome screen" is going to the App Store.
With the text changed to "Apps for Passbook", users can now deduce that Passport is not an app that is used on its own, but rather a function that needs to be supported by other "Apps for Passbook", namely apps from third-party vendors like Target, Tickemaster and United Airlines.
Overall, I don't think the problem with Passbook is with its design. Rather, the problem with Passbook is its functionality, which even a UI re-design from Jony Ives won't fix.