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Old Nov 16, 2012, 05:26 PM   #1
Liquinn
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Colours...

Why does Apple advertise the white iPads more than the black ones?
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Old Nov 16, 2012, 05:30 PM   #2
shenan1982
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Why does Apple advertise the white iPads more than the black ones?
Why does Apple hire white ones more than black ones? ;-)
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Old Nov 16, 2012, 05:30 PM   #3
N0ddie
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Cause the white one looks better?

Perhaps coz all other tablet ads show black ones?
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Old Nov 16, 2012, 06:54 PM   #4
supertomtom
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It's probably because from an advertising point of view, it distinguishes more easily from the competitors when glimpsed at.

Kind of like how with iPhone 5 they tend to emphasize the black ones more, showing off the anodized black antenna frame, probably to differentiate it more from the iPhones that came before it.

Who knows.
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Old Nov 16, 2012, 08:40 PM   #5
j0n24
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Because white is classic Apple .... going way back.
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Old Nov 17, 2012, 08:49 AM   #6
nStyle
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Probably because Apple knows black would be people's first choice.

Yes, the white is classy, but the contrast between the screen and bezel bugs me.

Black is timeless.
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Old Nov 17, 2012, 09:04 AM   #7
Chupa Chupa
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Quote:
Originally Posted by shenan1982 View Post
Why does Apple hire white ones more than black ones? ;-)
WOW! I can't believe you went there. Way out of line to imply Apple discriminates or to conflate product colors with race.


Quote:
Originally Posted by j0n24 View Post
Because white is classic Apple .... going way back.
Way back to 2001? I've owned Apple products since 1988. Until the iPod and Snow White iMac, I can't recall any major Apple product that was white. All my Macs to that point were either beige or black. After 2001 they were Titanium or Aluminum. The original 1998 iMac was Bondi Blue. The original bitten Apple logo was a rainbow of colors with no white element at all. Then it changed to monochrome of no set color -- Bondi Blue, white, gray, & black have all been put on product and company literature.


Why do people keep saying white is classic Apple it's not, it's just another "color" in Apple's palette. Now one could say white is classic iPod and classic MacBook. That would be true.
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Old Nov 17, 2012, 09:07 AM   #8
Menel
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Quote:
Originally Posted by Liquinn View Post
Why does Apple advertise the white iPads more than the black ones?
They oscillate. IPhone 4 they pushed black heavy. 4S white. 5 was mostly black. 5S/6 will likely push white.

Markettbng and brand. Helps make thier different generations pop and stand out more, even if subtle.

iPad was only in black. IPad 2 was completely different design and they pushed black again even though white was a new offering. IPad 3 they switched to pushing white.
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Old Nov 17, 2012, 05:04 PM   #9
shenan1982
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Originally Posted by Chupa Chupa View Post
WOW! I can't believe you went there. Way out of line to imply Apple discriminates or to conflate product colors with race.
Calm yourself, it was a joke... (but very, very well-backed by statistic)
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Old Nov 17, 2012, 05:22 PM   #10
Guy Mancuso
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Being a photographer and designer Apples advertising has usually been white backgrounds in there ads to keep it very simple and clean but they use black color products to stand out against it. It's basically all marketing and visual effect . Black on white looks much cleaner in photography than white on black. But these do change in time so now its white on white in some product shots. Bottom line Apple has some of the cleanest looking ads in the industry and it obviously has been successful. They basically created a standard look for themselves.
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Old Nov 18, 2012, 01:56 PM   #11
Chupa Chupa
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Originally Posted by shenan1982 View Post
Calm yourself, it was a joke... (but very, very well-backed by statistic)
Sorry if I misread. Too many people here make that claim in all seriousness to justify buying white -- as-if they needed justification. Too many people are too meek to buy what they like.
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