It's not bad but basically it's like carrying a naked iPad and people aren't comfortable with doing that for a $500 device.
Hi there,
My name's Uros. I'm the creator of XVIDA's Boomerang and I can tell you I'm one of those who's extremely concerned about my iPad's well-being, which is one of the reasons I came up with The Boomerang. By far the most vulnerable thing on the iPad are it's corners. If it falls it's the first thing that will dent ..and that looks really ugly (to say the least, if you're lucky your iPad still works). And Boomerang protects the corners like few other accessories, because our custom designed corner pads are made of robust thick rubber that will absorb significant shocks...Furthermore Boomerang protects the back of the iPad and allows for the Smart Cover to take care of the screen.
Of course there are different tastes and it will not be to everyone's liking ... when production starts I'll do some drop tests to show we are serious about protecting our beloved iPads
best regards to all, Uros (XVIDA founder)