|Nov 27, 2012, 09:27 AM||#1|
Apple Reportedly Retakes U.S. Smartphone Sales Lead from Android on iPhone 5 Strength
Research firm Kantar Worldpanel shares its latest data on U.S. smartphone sales, calculating that a strong debut from the iPhone 5 has enabled Apple to retake the lead from Android in the race for the top platform. The report pegs Apple's share of the market during the August-October period at 48.1%, compared to 46.7% for Android.
Apple has, however, found stiffer competition from Android internationally, with Android holding 60-80% share in most other markets tracked by Kantar Worldpanel. Notable areas of weakness for Apple include Brazil (0.4%) and Spain (4.0%), but the company continues to perform fairly well in countries such as the the United Kingdom (32.7%) and Australia (29.4%).
The firm's surveys of U.S. iPhone customers finds a healthy 60/40 balance between upgrade buyers and new users, suggesting that Apple is continuing to see loyal customers while also attracting new users with the iPhone 5. According to the report, 92% of current Apple users indicate that they will purchase an iPhone as their next phone.
Article Link: Apple Reportedly Retakes U.S. Smartphone Sales Lead from Android on iPhone 5 Strength
|Thread Tools||Search this Thread|
|thread||Thread Starter||Forum||Replies||Last Post|
|iPhone Market Share Dips Slightly as Android Increases Lead in Global Smartphone Race||MacRumors||MacRumors.com News Discussion||259||Feb 3, 2014 12:57 PM|
|Apple Widens Lead Over Samsung in U.S. Smartphone Race in 2013||MacRumors||MacRumors.com News Discussion||260||Jan 19, 2014 10:42 AM|
|iPhone 5c Broadens Apple's Customer Base, but Android Continues to Lead in Smartphones||MacRumors||MacRumors.com News Discussion||304||Jan 18, 2014 12:36 AM|
|iPhone Accounts for 77% of Smartphone Sales, 62% of All Postpaid Phone Sales at AT&T in 3Q 2012||MacRumors||MacRumors.com News Discussion||69||Oct 25, 2012 02:57 PM|
|iPhone Represents 73% of Smartphone Sales, 55% of All Postpaid Phone Sales at AT&T in 2Q 2012||MacRumors||MacRumors.com News Discussion||66||Jul 25, 2012 02:16 PM|
All times are GMT -5. The time now is 01:50 PM.