Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

 
 
Thread Tools Search this Thread Display Modes
Prev Previous Post   Next Post Next
Old Nov 27, 2012, 09:27 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Apple Reportedly Retakes U.S. Smartphone Sales Lead from Android on iPhone 5 Strength




Research firm Kantar Worldpanel shares its latest data on U.S. smartphone sales, calculating that a strong debut from the iPhone 5 has enabled Apple to retake the lead from Android in the race for the top platform. The report pegs Apple's share of the market during the August-October period at 48.1%, compared to 46.7% for Android.
Quote:
Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, comments: "The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods. This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods."

Apple has, however, found stiffer competition from Android internationally, with Android holding 60-80% share in most other markets tracked by Kantar Worldpanel. Notable areas of weakness for Apple include Brazil (0.4%) and Spain (4.0%), but the company continues to perform fairly well in countries such as the the United Kingdom (32.7%) and Australia (29.4%).

The firm's surveys of U.S. iPhone customers finds a healthy 60/40 balance between upgrade buyers and new users, suggesting that Apple is continuing to see loyal customers while also attracting new users with the iPhone 5. According to the report, 92% of current Apple users indicate that they will purchase an iPhone as their next phone.

Article Link: Apple Reportedly Retakes U.S. Smartphone Sales Lead from Android on iPhone 5 Strength
MacRumors is offline   3 Reply With Quote

 
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -5. The time now is 07:00 PM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC