Too much white in the back cover.
The excessing amount of white spacing on the back cover of the magazine acts as a marketing tactic for advertisement of the iPad mini. The point of the white spacing is a comparison of spacing. It is trying to demonstrate how the iPad mini is able to do the same job as a standard 8.5" x 11" and the iPad is only 5.3" x 7.87".
I know that there are many criticism about the new iPad mini that it is not up to standard with the current retina display technology from Apple. But I see the whole focus to the iPad mini is to target a new line of investor, ebook users. Ebook is a popular trend in today's society. I have taken the CTrain from downtown core back home for many years. In the early years until now, I see a transformation of people who read paperback books to reading ebooks now. Therefore, the advertisement image have proved this point and many people do not see this.
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