Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > Mac Blog Discussion

 
 
Thread Tools Search this Thread Display Modes
Prev Previous Post   Next Post Next
Old Nov 28, 2012, 10:48 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Realmac Goes Deep Into Its 'Clear for Mac' Pricing Strategy




Realmac's decision to price the Mac version of its popular todo app Clear at $15 raised some eyebrows, with the company choosing to launch at a much lower price point and raising the price later.

In a blog post today, Realmac's Rob Jarman laid out the company's pricing philosophy, as well as some thoughts on app pricing in general:
Quote:
Like most of us, when it comes to parting with my hard-earned money I'm an advocate for being prudent. To help decide on the value of something, I tend to use a "beer strategy". While trying to decide if I really wanted something I would work out how many pints I could get with the same money, then by missing 1 night out I'd make a guilt and hangover free purchase. By applying this strategy to our latest release of Clear for Mac for example, £6.99 could just about get you 2 pints. So for a piece of software that will increase my productivity, that I'll use every day skipping those two pints is an easy decision.
Quote:
Now how about those Hiut Jeans I've been thinking about for a while? 40 pints. That's a few nights out, so I best start saving! I've chosen both our app Clear and Hiut Jeans for a reason. Both have a story, have had many months of development, and been built by people with a passion for what they do.

[...]

There are other todo list apps available which are cheaper, free even. There are apps which have way more features, and those that cost much, much more. So how does that change our perception of value? In our opinion, it doesn't. You won't find the same user experience with any other apps. The use of gestures is unique, and the simple approach to task management is unparalleled. The care we put into making sure the user experience is the best it can be is evident in every element of the app.

Now lets apply that thought process to the Hiut Jeans, why would I spend £130 on a pair of Jeans when I can pick up a pair for £20 on the high street? Because of the fit and finish. Because they were made by a "Grand Master" seamstress, using a sewing machine in Cardigan Bay, Wales. Because of the story. Because of the way they would make me feel. Because of sustainability. Just because software is a less tangible product, doesn't mean that the making behind the scenes differs in any way.
Article Link: Realmac Goes Deep Into Its 'Clear for Mac' Pricing Strategy
MacRumors is offline   1 Reply With Quote

 
MacRumors Forums > News and Article Discussion > Mac Blog Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Realmac Consolidating 'Clear' iOS Apps, Limited Free Offer to Migrate Coming Soon MacRumors iOS Blog Discussion 40 Feb 28, 2014 02:01 AM
Realmac Clear+ and Clear - how not to market an app Crusoe iPhone and iPod touch Apps 3 Feb 20, 2014 05:46 AM
Realmac Software Reverses Course, Reinstates Original 'Clear' App MacRumors iOS Blog Discussion 37 Sep 26, 2013 07:51 PM
Realmac Software Launches Universal 'Clear' To-Do App With iOS 7 Redesign MacRumors iOS Blog Discussion 35 Sep 21, 2013 11:31 PM
Realmac Software Launches 'Ember', a Scrapbooking App for the Mac MacRumors Mac Blog Discussion 55 Aug 1, 2013 02:05 PM

Forum Jump

All times are GMT -5. The time now is 01:04 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC