Go Back   MacRumors Forums > News and Article Discussion > Mac Blog Discussion

Reply
 
Thread Tools Search this Thread Display Modes
Old Nov 30, 2012, 11:53 AM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Shipping Estimates for New 27-Inch iMac Already Slip to 3-4 Weeks




Just hours after Apple began taking orders for the new iMac, shipping estimates in the company's online store for the stock 27-inch models have slipped from the original 2-3 weeks to 3-4 weeks. Estimates for the stock 21.5-inch models remain at 1-3 days.

Supplies of the new iMac are expected to be constrained into 2013 as Apple's suppliers deal with the challenges of producing thinner displays laminated directly to the cover glass, with the larger 27-inch panels being particularly difficult to produce.

Article Link: Shipping Estimates for New 27-Inch iMac Already Slip to 3-4 Weeks
MacRumors is offline   0 Reply With Quote
Old Nov 30, 2012, 11:54 AM   #2
losthorse
macrumors member
 
Join Date: Nov 2012
-- removed by user --

Last edited by losthorse; Jul 15, 2014 at 09:11 PM.
losthorse is offline   6 Reply With Quote
Old Nov 30, 2012, 11:59 AM   #3
Spink10
macrumors 68020
 
Spink10's Avatar
 
Join Date: Nov 2011
Location: Oklahoma
NO - this is lame
Spink10 is offline   2 Reply With Quote
Old Nov 30, 2012, 12:06 PM   #4
Speedy Gonzalez
macrumors regular
 
Join Date: Jun 2012
Location: Alligator Bayou
this smells to apple marketing strategies already
Speedy Gonzalez is offline   0 Reply With Quote
Old Nov 30, 2012, 12:13 PM   #5
apfeljonas
macrumors regular
 
Join Date: Nov 2012
Location: Germany
Quote:
Originally Posted by losthorse View Post
I can't help but look at the last year and think that Apple is in a decline... so sad.

Tim Cook is said to be an expert at managing the supply chain, so why is it that when I went into my local Apple store this morning there were no iMacs to be seen?

They should not have announced the new iMac until January when they will truly be available.

Apple is still exceptional at setting high expectations, generating buzz about the latest new gizmo, etc. The problem is they are consistently falling short when it comes time to deliver on the hype they created.

Fail.
Fail copy and paste.
__________________
MacBook Pro, Late 2011, i5 2.4 GHz iPhone 5 32 GB Black
apfeljonas is offline   15 Reply With Quote
Old Nov 30, 2012, 12:16 PM   #6
extricated
macrumors regular
 
Join Date: Jul 2011
Quote:
Originally Posted by losthorse View Post
I can't help but look at the last year and think that Apple is in a decline... so sad.
I agree with your further assessments, but I don't think Apple is in a decline.

I truly feel they are stumbling in the wake of leadership changes (to include the loss of Steve Jobs). They're also, perhaps, afraid to break the mold of releasing products on a particular schedule.

Of course, I have no basis to know these things, but I would hope Apple is learning from it's recent "issues" and will make the neccessary adjustments in the future.
extricated is offline   1 Reply With Quote
Old Nov 30, 2012, 12:17 PM   #7
wlossw
macrumors 6502
 
Join Date: May 2012
Location: Montreal, Quebec, Canada
I think that the "production delays" are part of the marketing strategy.

By creating a perception of scarcity they feed into irrational impulse driven demand.

Haven't you noticed how apple devices always "sell out"? They are produced in quantities designed to do so.

The iMac is no different. Hype drives sales. Perceived scarcity builds hype. Very simple.

It makes the people that rush out and blow 3 grand on a desktop computer feel superior for a few days/weeks/months.

I'll tell you when I ordered my rMBP the experience was all the more exciting because I had to wait to have it delivered, and was the only person I knew that had one.

Now you can walk into best-buy and buy one.... it's lost it's exclusivity
__________________
rMBP Mid-2012 2.7/16/512, Thunderbolt Display, Iphone 6 128GB, IPAD 4th gen 64GB WiFi, IPAD mini Retina 128GB LTE 6x Apple-Tv 3rd Gen
wlossw is offline   1 Reply With Quote
Old Nov 30, 2012, 12:34 PM   #8
thedeejay
macrumors 65816
 
thedeejay's Avatar
 
Join Date: Aug 2012
Location: Toronto, Canada.
Quote:
Originally Posted by wlossw View Post
I think that the "production delays" are part of the marketing strategy.

By creating a perception of scarcity they feed into irrational impulse driven demand.

Haven't you noticed how apple devices always "sell out"? They are produced in quantities designed to do so.

The iMac is no different. Hype drives sales. Perceived scarcity builds hype. Very simple.

It makes the people that rush out and blow 3 grand on a desktop computer feel superior for a few days/weeks/months.

I'll tell you when I ordered my rMBP the experience was all the more exciting because I had to wait to have it delivered, and was the only person I knew that had one.

Now you can walk into best-buy and buy one.... it's lost it's exclusivity
I agree with you 100%. I've always thought that as well. But the thing is, because of their amazing Marketing tactics they're one of the top companies. Without their Marketing they'd just be another tech company. Well aside from their retail stores, customer service and superior quality products.
thedeejay is offline   0 Reply With Quote
Old Nov 30, 2012, 12:37 PM   #9
Davi-T
macrumors newbie
 
Join Date: Mar 2012
Wheeew

Bought at spec-ed out BTO 27" at 3am in the morning last night. I wouldn't be surprised if 3 - 4 weeks doubles later today.
Davi-T is offline   0 Reply With Quote
Old Nov 30, 2012, 12:39 PM   #10
THOPMedia
macrumors regular
 
Join Date: Nov 2012
Glad I got mine within 1/2 hour of release. 2-3 weeks for me. (However, I am also getting mine shipped from the US to NZ. so that will add a bit of time.
THOPMedia is offline   0 Reply With Quote
Old Nov 30, 2012, 12:41 PM   #11
losthorse
macrumors member
 
Join Date: Nov 2012
-- removed by user --

Last edited by losthorse; Jul 15, 2014 at 09:12 PM.
losthorse is offline   0 Reply With Quote
Old Nov 30, 2012, 12:42 PM   #12
inlinevolvo
Banned
 
Join Date: Jul 2012
The production delays while may create a hype, have been overdone, if used as hype. I add a month to any timeline apple quotes as a product release, and that gives me time to shop around and maybe even decide to just pass.
inlinevolvo is offline   0 Reply With Quote
Old Nov 30, 2012, 12:43 PM   #13
Friend Trend
macrumors newbie
 
Join Date: Aug 2010
Ordered my 27" pimped out custom configuration at 12:54 EST.

Delivery date on the confirmation say 2 Jan - 7 Jan
Friend Trend is offline   0 Reply With Quote
Old Nov 30, 2012, 12:43 PM   #14
Aluminum213
macrumors 65816
 
Aluminum213's Avatar
 
Join Date: Mar 2012
it was still 2-3 weeks as of 8am EST this morning when I bought it, I must have got lucky
__________________
iPhone 6 Plus | Silver | 64GB
2012 iMac 27" | i7 | 3.4Ghz | Fusion | 32GB RAM | 680MX
TV (3rd Gen)
Aluminum213 is offline   0 Reply With Quote
Old Nov 30, 2012, 12:52 PM   #15
jayducharme
macrumors 68020
 
jayducharme's Avatar
 
Join Date: Jun 2006
Location: The thick of it
Quote:
Originally Posted by THOPMedia View Post
(However, I am also getting mine shipped from the CHINA to NZ. so that will add a bit of time.
Fixed for you.
jayducharme is offline   5 Reply With Quote
Old Nov 30, 2012, 12:52 PM   #16
wlossw
macrumors 6502
 
Join Date: May 2012
Location: Montreal, Quebec, Canada
Quote:
Originally Posted by inlinevolvo View Post
The production delays while may create a hype, have been overdone, if used as hype. I add a month to any timeline apple quotes as a product release, and that gives me time to shop around and maybe even decide to just pass.
And after you shop around and find nothing as good what do you do? I waited 6 months until the retina macbook was released... because I knew apple would release something that would blow my pants off... then stayed up all night to order it on release day... knowing I would have to wait... but not wanting to wait any longer than absolutely necessary... because at the end of the day, as long as apple makes the best (maybe not best value ) products, they know you will buy one eventually if you can afford it.

The threat of scarcity is just to get you off the couch and onto the apple-store website, or into the apple-store. It turns people with money from browsers to buyers.
__________________
rMBP Mid-2012 2.7/16/512, Thunderbolt Display, Iphone 6 128GB, IPAD 4th gen 64GB WiFi, IPAD mini Retina 128GB LTE 6x Apple-Tv 3rd Gen
wlossw is offline   0 Reply With Quote
Old Nov 30, 2012, 12:58 PM   #17
Allenbf
macrumors 6502
 
Join Date: Jul 2012
Location: Elsewhere, USA
Some of you have no clue about how sales and marketing really work.

This isn't a $5 bag of slap bracelets. It's a $2,000 + machine. Scarcity does NOT create more demand, nor an "irrational need to buy." The simple facts are that Apple's demand outweighs it's supply on nearly every product, simply because of resources and a supply chain that can't keep up.

Every potential customer who walks into an Apple store looking to buy iWhatever and walks out empty handed is a potential lost sale. Apple isn't in business to lose out on sales. Common sense

Please take a few Economics/Sales/Marketing courses at your local community college.
__________________
I'm broke because of my love for
Allenbf is offline   14 Reply With Quote
Old Nov 30, 2012, 01:06 PM   #18
inlinevolvo
Banned
 
Join Date: Jul 2012
Quote:
Originally Posted by wlossw View Post
And after you shop around and find nothing as good what do you do? I waited 6 months until the retina macbook was released... because I knew apple would release something that would blow my pants off... then stayed up all night to order it on release day... knowing I would have to wait... but not wanting to wait any longer than absolutely necessary... because at the end of the day, as long as apple makes the best (maybe not best value ) products, they know you will buy one eventually if you can afford it.

The threat of scarcity is just to get you off the couch and onto the apple-store website, or into the apple-store. It turns people with money from browsers to buyers.
Agreed, though the only time I felt said threat was for the iPhone 5. I ordered it the second I got up for work. Really had to get rid of my HTC phone (yuck).
inlinevolvo is offline   0 Reply With Quote
Old Nov 30, 2012, 01:09 PM   #19
rvenners
macrumors newbie
 
Join Date: Nov 2009
Oh Boy

Somehow I get the impression that there is a Chinese man somewhere in China furiously mining for metal to build these iMacs while the ghost of Steve Jobs shouts at him to go faster. Apple does seem to be slipping a bit lately. But weren't they always? Perhaps the reality distortion field has just been weakened, so we're seeing more of the truth. Just ordered my new iMac and praying there isn't any horrible over-heating problems or whatnot.
rvenners is offline   0 Reply With Quote
Old Nov 30, 2012, 01:20 PM   #20
iLondoner
macrumors regular
 
Join Date: Nov 2012
Location: London (the big one, not London Ohio, Texas, Kentucky, etc)
Quote:
Originally Posted by Allenbf View Post
Some of you have no clue about how sales and marketing really work... Please take a few Economics/Sales/Marketing courses at your local community college.
Finally... a sensible comment.
iLondoner is offline   5 Reply With Quote
Old Nov 30, 2012, 01:38 PM   #21
QCassidy352
macrumors G3
 
QCassidy352's Avatar
 
Join Date: Mar 2003
Location: San Francisco
Quote:
Originally Posted by Allenbf View Post
Some of you have no clue about how sales and marketing really work.

This isn't a $5 bag of slap bracelets. It's a $2,000 + machine. Scarcity does NOT create more demand, nor an "irrational need to buy." The simple facts are that Apple's demand outweighs it's supply on nearly every product, simply because of resources and a supply chain that can't keep up.

Every potential customer who walks into an Apple store looking to buy iWhatever and walks out empty handed is a potential lost sale. Apple isn't in business to lose out on sales. Common sense

Please take a few Economics/Sales/Marketing courses at your local community college.
Not sure the condescension was necessary, but you are correct.
QCassidy352 is offline   0 Reply With Quote
Old Nov 30, 2012, 01:47 PM   #22
joesegh
macrumors regular
 
Join Date: Jun 2009
Location: New Jersey, USA
I'm waiting until Anandtech and/or Ars Technica post their reviews, and I get a chance to play with it in-store. January 2013 it is!
joesegh is offline   0 Reply With Quote
Old Nov 30, 2012, 01:54 PM   #23
wlossw
macrumors 6502
 
Join Date: May 2012
Location: Montreal, Quebec, Canada
Quote:
Originally Posted by Allenbf View Post
Some of you have no clue about how sales and marketing really work.

This isn't a $5 bag of slap bracelets. It's a $2,000 + machine. Scarcity does NOT create more demand, nor an "irrational need to buy." The simple facts are that Apple's demand outweighs it's supply on nearly every product, simply because of resources and a supply chain that can't keep up.

Every potential customer who walks into an Apple store looking to buy iWhatever and walks out empty handed is a potential lost sale. Apple isn't in business to lose out on sales. Common sense

Please take a few Economics/Sales/Marketing courses at your local community college.
You're funny... sorry if I used the term "scarcity" incorrectly... Nevertheless Speaking anecdotally, the discussion of shortage of <insert apple product> does create a whole lot of media coverage and excitement. Also known as free advertising... And Let's not forget that Apple products could probably be considered luxury goods...

Apple does build hype on purpose, they could pre-produce more products before launching, and ensure that all customers were serviced.

And I can speak from personal experience that I have impulse purchased several apple products in order to not have to wait longer as a result of comparison shopping, and returning to find limited stock sold out.

Maybe you're not a member of the target demographic?
__________________
rMBP Mid-2012 2.7/16/512, Thunderbolt Display, Iphone 6 128GB, IPAD 4th gen 64GB WiFi, IPAD mini Retina 128GB LTE 6x Apple-Tv 3rd Gen

Last edited by wlossw; Nov 30, 2012 at 01:59 PM.
wlossw is offline   1 Reply With Quote
Old Nov 30, 2012, 02:00 PM   #24
Allenbf
macrumors 6502
 
Join Date: Jul 2012
Location: Elsewhere, USA
Quote:
Originally Posted by QCassidy352 View Post
Not sure the condescension was necessary, but you are correct.
Wasn't trying to be condescending, believe me. I just get tired of seeing illogical arguments. And I'm an Econ major so I guess it just really bugs me.
__________________
I'm broke because of my love for
Allenbf is offline   4 Reply With Quote
Old Nov 30, 2012, 02:02 PM   #25
theBB
macrumors 68020
 
theBB's Avatar
 
Join Date: Jan 2006
Quote:
Originally Posted by wlossw View Post
You're funny... sorry if I used the term "scarcity" incorrectly... Nevertheless Speaking anecdotally, the discussion of shortage of <insert apple product> does create a whole lot of media coverage and excitement. Also known as free advertising... And Let's not forget that Apple products could probably be considered luxury goods...
There are tons of companies announcing products six months in advance, without generating excitement. Maybe, the excitement is not due to artificial scarcity. Nevertheless, no need to bother yourself with rational arguments, please go on...
theBB is offline   1 Reply With Quote

Reply
MacRumors Forums > News and Article Discussion > Mac Blog Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
New slip in shipping estimates on the Italian Store: 21.5 3-4 weeks, 27 4-6 weeks Covenanter iMac 3 Feb 5, 2013 10:41 AM
Shipping Estimates for 21.5-Inch iMac Begin Slipping to 2-3 Weeks MacRumors Mac Blog Discussion 47 Jan 22, 2013 03:37 PM
Shipping Estimates for New iPhone 5 Pre-Orders Through Apple Slip to 3-4 Weeks MacRumors MacRumors.com News Discussion 99 Sep 20, 2012 06:03 AM
Apple's iPhone 5 Pre-order Shipping Estimates Slip to Two Weeks MacRumors MacRumors.com News Discussion 852 Sep 18, 2012 07:24 AM
Shipping Estimates on New Retina MacBook Pro Slip to 2-3 Weeks MacRumors MacRumors.com News Discussion 167 Jun 27, 2012 01:15 PM

Forum Jump

All times are GMT -5. The time now is 05:33 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC