|Dec 4, 2012, 12:04 AM||#1|
Chitika: iOS Mobile Web Share Continues to Trump Android
Chitika Insights has released a new six-month study that has found that iOS devices' mobile web share has grown 2% over the past two months while Android devices' mobile web share has decreased 2%. The data spans the six-month timeframe of May 27th, 2012 to November 27th, 2012 and includes devices like the Samsung Galaxy S III, the Kindle Fire HD, the Nexus 7, iPad mini, iPad fourth generation and iPhone 5.
According to the data, the share for iOS is at 67% while Android sits at 33%. Over the past six months, iOS has been hovering around 65% while Android hovered around 35%. The peak of Android's share was 40% in late August, which Chitika attributes to the strong sales of the Galaxy S III. That peak softened after the release of iPhone 5 and the new iOS tablets.
Chitika notes that Apple's significant advantage in tablet sales with the iPad and iPad mini is the biggest factor in the mobile web share dominance. Apple also has its' iPod Touch line contributing to its share, while Android's popularity and share is mostly due to smartphones.
The data is also suggesting that users don't switch between mobile operating systems, according to Chitika. They note that if their suggestion is true, Android manufacturers are competing with themselves while Apple is in no danger of a dwindling user base.
Article Link: Chitika: iOS Mobile Web Share Continues to Trump Android
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