No kidding. You can buy a $700 phone but $20 is too much for a proper cable? sheeshI trusted third party cables with the 30 pin standard because the 30 pin standard didn't have any smarts in the cable. The 30 pin connector had pins such as GND, +5V, USB + and -, analog audio L and R, etc. Even the most incompetent company in the world would have a hard time ****ing up a cable.
But with the new Lightning standard I'm going to have a hard time trusting third party cables. An implementation error could mean a fried phone or unreliable operation. It'll be interesting to hear reports from those braver than I trying this stuff on their phones.
Maybe in a year or so when third party accessories are perfected I'll consider it. But definitely not now.