|Dec 5, 2012, 03:59 PM||#1|
Nielsen Survey Reveals iDevices Serve as Daily Second Screens for 40 Percent of Users
According to Nielsen's newly released Q2 2012 Cross-Platform Report, second screen television viewing is becoming a widespread trend, with smartphones in more than 50 percent of U.S. homes and tablets in almost 20 percent.
The data shows that 85 percent of mobile owners use their tablet or smartphone while watching television at least once a month, while 40 percent do so on a daily basis. 41 percent of those who use a second screen daily are using a tablet, while 39 percent are using a smartphone.
Interestingly, smartphone usage skews younger, with half of 18 to 24 year olds using their phones while watching television, while tablet usage skews older. People aged 25-34 and 55-64 are the most likely to use tablets multiple times a day while watching TV, and women are more likely to use smartphones than men.
Article Link: Nielsen Survey Reveals iDevices Serve as Daily Second Screens for 40 Percent of Users
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