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Old Dec 5, 2012, 03:08 PM   #1
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GimmeSlack12's Avatar
Join Date: Apr 2005
Location: San Francisco
Time to let the "i" moniker go?

Does anyone ever feel that Apple is confused about themselves these days? I don't mean in a "right now" sense, but rather in "does Apple know what it'll look like in 5 years?" sense. Does their approach of bolting on different parts to their semi-aging foundation seem sort of stale?

Looking at iTunes these days the program is fairly recognizable to when it was originally released, but now it has all these other duties it performs. Syncing, and shopping, and navigating music/movie/book libraries. Originally iTunes was just an mp3 player, now it's like a browser for buying media as well as hosting your music and videos, and books, and whatever else it does.

Are iOS and Mac OS X converging together? Will they eventually just look like iOS that also has a desktop version? It could, it already is basically happening.

I almost feel like these "i" programs and devices are causing Apple to continue down a semi-dated path of sticking with what they've always stuck with. Why not get rid of the "i" items and start down a fresh path. Why not have the Finder deal with syncing your "i" devices, heck, why not have the Finder sync with the next generation devices (that don't start with an "i")?

If these two OS's are slowly merging then why not just cut to the chase and create just one Mac OS (instead of iOS 7, 8, 9 and Mac OS 10.9, 10.10, XI). Build a new Mac OS that, resembles OS X, but also resembles iOS (depending on the platform). Get rid of "iPad" and "iPhone" and name them something new (people didn't like "Macbook" when it was first announced but they got over it). Have these new devices run an OS that does practical multi-tasking stuff such as: view a youtube video while texting/emailing, or browsing while still watching your movie (these sorts of things already exist).

Maybe it's time to get rid of the "i" moniker and start to "Think Different" again. It almost seems that in another few years we could have Apple from the early mid-90's again, just going with what they've always done and afraid to deviate from that. Let's skip redoing the 90's again and get to the Think Different days again. Reinvent Apple.

Call me crazy.
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