Tim Cook: I've Given Up Physical Keyboards, Use iPad "80% of the Time"

MacRumors · Dec 6, 2012, 05:23 PM

As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC has released a clip with Cook talking about the virtual keyboard built into the iPhone and the iPad. He suggests that Brian Williams should stick with it and trust the autocorrect feature in iOS.

Cook says that he does spend time on the Mac but spends 80% of his time on the iPad. "And of course" Cook says, "I have [my iPhone] with me all the time."

Cook also shares that he gets many emails from customers and loves it because "they talk to you as if you're sitting at their kitchen table." He does share that he sometimes "gets an earful" from dissatisfied customers.

Article Link: Tim Cook: I've Given Up Physical Keyboards, Use iPad "80% of the Time"

osx11 · Dec 6, 2012, 05:25 PM

cant wait!

maxwelltech · 08:29 PM

The virtual keyboard on the iPad is decent, but I feel a lot more productive when working on a physical keyboard. There is no way I can type an 1000 word essay on an iPad

By the way, I hated the auto-correcting feature on my iPhone and iPad.

jan1024188 · Dec 6, 2012, 05:28 PM

Whats Tims email?

superhrixenz · Dec 6, 2012, 05:28 PM

Waiting for Apple to make this.

Stella · 05:35 PM

Sure - virtual keyboards are fine for web browsing and the odd email - but dont go overboard - anything else and they are PITA, especially for touch typists. Firstly they need tactile feedback. On a physical keyboard I know if I've typed the wrong letter - cant do that on iPad without looking.

WestonHarvey1 · Dec 6, 2012, 05:32 PM

Quote:

Originally Posted by superhrixenz

Waiting for Apple to make this.

Image

They already did. It's called the virtual keyboard, and it's on the iPad, and it's way more convenient than that useless monstrosity you pasted.

Dr McKay · Dec 6, 2012, 05:32 PM

Oh lord, I can imagine the attitude people on here would take if Steve had said this...

"Physical keyboards are dead!!"

nickpro · Dec 6, 2012, 05:32 PM

its shocking how many people i know that can't properly type on iPhone keyboards because they don't "trust it" and let it autocorrect in order to type quickly. apple should really consider building in some kind of tutorial.

BornAgainApple · 05:40 PM

Trust Auto-Correct??? If Tim Cook ever leaves Apple, he has a promising career in comedy.

bobbytallant · Dec 6, 2012, 05:34 PM

Quote:

Originally Posted by maxwelltech

The virtual keyboard on the iPad is decent, but I feel a lot more productive when working on a physical keyboard. There is no way I can type an 500 word essay on an iPad

By the way, I hated the auto-correcting feature on my iPhone and iPad.

Wow a 500 word essay? Is that the demands of the US education system today

Roessnakhan · Dec 6, 2012, 05:35 PM

Quote:

Originally Posted by BornAgainApple

Trust Auto-Correct??? Seriously??? HA!!!

My thoughts exactly.

MoreAwesomeDanU · Dec 6, 2012, 05:35 PM

Quote:

Originally Posted by Dr McKay

Oh lord, I can imagine the attitude people on here would take if Steve had said this...

"Physical keyboards are dead!!"

hahaha i wish steve was still around to piss people off like that

iGrip · Dec 6, 2012, 05:36 PM

So Tim spends 20% of his screen time doing heavy typing? Get that man a secretary!

Ubele · Dec 6, 2012, 05:37 PM

Let the paranoid rumors based on misinterpretation begin. I'll start:

WTF? Tim is saying that the iPad and iPhone are fine for 80% of what users need to do? This is a sure sign that Apple plans to discontinue its Mac line, except for maybe one model, which no doubt will start at $3,000. Greedy bas***ds! Apple is doomed. I'm switching back to Windows PCs before it's too late!

[Obligatory

emoticon for people who don't read my opening line and think I'm serious]

OldSchoolMacGuy · Dec 6, 2012, 05:42 PM

Its all about learning to trust auto-correct. It fixes things most of the time. Just have to keep typing and let it do it's thing. It's MUCH slower to go back and correct your mistakes. Even if it doesn't correct them, it's still quicker to tap the word when you're done and choose the correct spelling than going back and fixing it at the time. People are always amazed when I bang out +70 words a minute on my iPhone or iPad. Once you get use to it, it's just as fast as on a physical keyboard.

BornAgainApple · Dec 6, 2012, 05:42 PM

Quote:

Originally Posted by Ubele

Let the paranoid rumors based on misinterpretation begin. I'll start:

WTF? Tim is saying that the iPad and iPhone are fine for 80% of what users need to do? This is a sure sign that Apple plans to discontinue its Mac line, except for maybe one model, which no doubt will start at $3,000. Greedy bas***ds! Apple is doomed. I'm switching back to Windows PCs before it's too late!

[Obligatory

emoticon for people who don't read my opening line and think I'm serious]

At least that Mac "might" be made in the USA

pittpanthersfan · Dec 6, 2012, 05:44 PM

Quote:

Originally Posted by Stella

On a physical keyboard I know if I've typed the wrong letter - cant do that on iPad without looking.

But when your keyboard and content are on the same screen, you're looking anyway...

Moonlight · Dec 6, 2012, 05:44 PM

Quote:

Originally Posted by Roessnakhan

My thoughts exactly.

I think people are not using autocorrect correctly. It makes typing so easy.

I try my best to TRUST autocorrect and I can type like a BEAST on my iPhone and iPad.

UpOver · Dec 6, 2012, 05:45 PM

Guess it all depends on what you want to achieve. Virtual keyboards such as those on iPad and iPhone are great for web surfing or quick emails and other simple tasks. But try content creation like coding or writing a paper. Then, as others have already mentioned, the larger size and tactile feedback aspects of keyboards make a big difference to productivity. For those of us who sit in front of computers a large portion of the day physical keyboards aren't about to go away.

smader12 · Dec 6, 2012, 05:45 PM

He obviously doesn't do software development.

184550 · Dec 6, 2012, 05:47 PM

Quote:

Originally Posted by MacRumors

He suggests that Brian Williams should stick with it and trust the autocorrect feature in iOS.

After viewing the clip, I think it's pretty apparent that Brian Williams was speaking on behalf of a larger audience and not himself. To indicate that Mr. Williams asked for any sort of personal assistance or tips is rather misleading, IMO.

Michael Scrip · Dec 6, 2012, 05:47 PM

Tim is everywhere lately.

I just saw a story about Apple moving Mac production back to America on ABC News.

And he will be on NBC with the Brian Williams tonight.

randomguyishere · Dec 6, 2012, 05:47 PM

Anyone know where we can watch this interview online?

lilo777 · Dec 6, 2012, 05:48 PM

He probably still has a secretary to type his e-mails on a computer that's why 80% share for iPad sounds reasonable. Otherwise, if I was AAPL shareholder I would be really concerned that "my" CEO is not using the most productive available tools for the job (which is a desktop computer - when in the office - and a laptop - on the go)

Dec 6, 2012, 05:23 PM	#1
MacRumors macrumors bot Join Date: Apr 2001	Tim Cook: I've Given Up Physical Keyboards, Use iPad "80% of the Time" As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC has released a clip with Cook talking about the virtual keyboard built into the iPhone and the iPad. He suggests that Brian Williams should stick with it and trust the autocorrect feature in iOS. Cook says that he does spend time on the Mac but spends 80% of his time on the iPad. "And of course" Cook says, "I have [my iPhone] with me all the time." Cook also shares that he gets many emails from customers and loves it because "they talk to you as if you're sitting at their kitchen table." He does share that he sometimes "gets an earful" from dissatisfied customers. Article Link: Tim Cook: I've Given Up Physical Keyboards, Use iPad "80% of the Time"
	0

Dec 6, 2012, 05:26 PM	#3
maxwelltech macrumors regular Join Date: Dec 2011 Location: California	The virtual keyboard on the iPad is decent, but I feel a lot more productive when working on a physical keyboard. There is no way I can type an 1000 word essay on an iPad By the way, I hated the auto-correcting feature on my iPhone and iPad. __________________ MacBook Pro 13 i7 (Mid 2012) w/ 128GB SSD; ThinkPad X301; iPad 4 WiFi 32GB, HTC One 32GB AT&T Last edited by maxwelltech; Dec 6, 2012 at 08:29 PM.
	52

Dec 6, 2012, 05:28 PM	#5
superhrixenz macrumors member Join Date: Jul 2012	Waiting for Apple to make this.
	19

Dec 6, 2012, 05:29 PM	#6
Stella macrumors 603 Join Date: Apr 2003 Location: Canada	Sure - virtual keyboards are fine for web browsing and the odd email - but dont go overboard - anything else and they are PITA, especially for touch typists. Firstly they need tactile feedback. On a physical keyboard I know if I've typed the wrong letter - cant do that on iPad without looking. __________________ Hardware / Software: The right tools for the job - be it Apple or otherwise. Last edited by Stella; Dec 6, 2012 at 05:35 PM.
	40

Dec 6, 2012, 05:32 PM	#8
Dr McKay macrumors Demi-God Join Date: Aug 2010 Location: Kirkland	Oh lord, I can imagine the attitude people on here would take if Steve had said this... "Physical keyboards are dead!!" __________________ Difficult takes a few seconds; impossible, a few minutes
	9

Dec 6, 2012, 05:25 PM	#2
osx11 macrumors regular Join Date: Jan 2011	cant wait!
	3

Dec 6, 2012, 05:28 PM	#4
jan1024188 macrumors member Join Date: Apr 2011	Whats Tims email?
	0

Dec 6, 2012, 05:32 PM	#9
nickpro macrumors regular Join Date: Jun 2007 Location: Bay Area	its shocking how many people i know that can't properly type on iPhone keyboards because they don't "trust it" and let it autocorrect in order to type quickly. apple should really consider building in some kind of tutorial.
	4

Dec 6, 2012, 05:32 PM	#10
BornAgainApple macrumors regular Join Date: Jun 2009 Location: Massachusetts	Trust Auto-Correct??? If Tim Cook ever leaves Apple, he has a promising career in comedy. __________________ Mid-2009 13" MBP OS X 10.8 (128GB SSD,500GB HDD, 8GB RAM) iPhone 5 32GB Retina iPad 32GB Last edited by BornAgainApple; Dec 6, 2012 at 05:40 PM.
	49

Dec 6, 2012, 05:36 PM	#14
iGrip In Time-Out Join Date: Jul 2010 Location: The State of Yves. Yes, I love him THAT much.	80% of Everything is So Tim spends 20% of his screen time doing heavy typing? Get that man a secretary!
	14

Dec 6, 2012, 05:37 PM	#15
Ubele macrumors 6502 Join Date: Mar 2008	Let the paranoid rumors based on misinterpretation begin. I'll start: WTF? Tim is saying that the iPad and iPhone are fine for 80% of what users need to do? This is a sure sign that Apple plans to discontinue its Mac line, except for maybe one model, which no doubt will start at $3,000. Greedy bas***ds! Apple is doomed. I'm switching back to Windows PCs before it's too late! [Obligatory emoticon for people who don't read my opening line and think I'm serious]
	34

Dec 6, 2012, 05:42 PM	#16
OldSchoolMacGuy macrumors 6502a Join Date: Jul 2008	Its all about learning to trust auto-correct. It fixes things most of the time. Just have to keep typing and let it do it's thing. It's MUCH slower to go back and correct your mistakes. Even if it doesn't correct them, it's still quicker to tap the word when you're done and choose the correct spelling than going back and fixing it at the time. People are always amazed when I bang out +70 words a minute on my iPhone or iPad. Once you get use to it, it's just as fast as on a physical keyboard.
	10

Dec 6, 2012, 05:45 PM	#20
UpOver macrumors member Join Date: Sep 2012 Location: Top of the world..	I haven't Guess it all depends on what you want to achieve. Virtual keyboards such as those on iPad and iPhone are great for web surfing or quick emails and other simple tasks. But try content creation like coding or writing a paper. Then, as others have already mentioned, the larger size and tactile feedback aspects of keyboards make a big difference to productivity. For those of us who sit in front of computers a large portion of the day physical keyboards aren't about to go away.
	4

Dec 6, 2012, 05:45 PM	#21
smader12 macrumors newbie Join Date: Jun 2012	He obviously doesn't do software development.
	18

Dec 6, 2012, 05:47 PM	#23
Michael Scrip macrumors 65816 Join Date: Mar 2011 Location: NC	Tim is everywhere lately. I just saw a story about Apple moving Mac production back to America on ABC News. And he will be on NBC with the Brian Williams tonight.
	0

Dec 6, 2012, 05:47 PM	#24
randomguyishere macrumors member Join Date: Jul 2010	Anyone know where we can watch this interview online?
	4

Dec 6, 2012, 05:48 PM	#25
lilo777 macrumors 601 Join Date: Nov 2009	He probably still has a secretary to type his e-mails on a computer that's why 80% share for iPad sounds reasonable. Otherwise, if I was AAPL shareholder I would be really concerned that "my" CEO is not using the most productive available tools for the job (which is a desktop computer - when in the office - and a laptop - on the go)
	2

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