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Old Dec 6, 2012, 05:23 PM   #1
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Tim Cook: I've Given Up Physical Keyboards, Use iPad "80% of the Time"




As part of its teaser for tonight's Rock Center interview with Apple CEO Tim Cook, NBC has released a clip with Cook talking about the virtual keyboard built into the iPhone and the iPad. He suggests that Brian Williams should stick with it and trust the autocorrect feature in iOS.

Cook says that he does spend time on the Mac but spends 80% of his time on the iPad. "And of course" Cook says, "I have [my iPhone] with me all the time."

Cook also shares that he gets many emails from customers and loves it because "they talk to you as if you're sitting at their kitchen table." He does share that he sometimes "gets an earful" from dissatisfied customers.

Article Link: Tim Cook: I've Given Up Physical Keyboards, Use iPad "80% of the Time"
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Old Dec 6, 2012, 05:25 PM   #2
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cant wait!
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Old Dec 6, 2012, 05:26 PM   #3
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The virtual keyboard on the iPad is decent, but I feel a lot more productive when working on a physical keyboard. There is no way I can type an 1000 word essay on an iPad
By the way, I hated the auto-correcting feature on my iPhone and iPad.
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Last edited by maxwelltech; Dec 6, 2012 at 08:29 PM.
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Old Dec 6, 2012, 05:28 PM   #4
jan1024188
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Whats Tims email?
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Old Dec 6, 2012, 05:28 PM   #5
superhrixenz
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Waiting for Apple to make this.

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Old Dec 6, 2012, 05:29 PM   #6
Stella
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Sure - virtual keyboards are fine for web browsing and the odd email - but dont go overboard - anything else and they are PITA, especially for touch typists. Firstly they need tactile feedback. On a physical keyboard I know if I've typed the wrong letter - cant do that on iPad without looking.
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Last edited by Stella; Dec 6, 2012 at 05:35 PM.
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Old Dec 6, 2012, 05:32 PM   #7
WestonHarvey1
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Originally Posted by superhrixenz View Post
Waiting for Apple to make this.

Image
They already did. It's called the virtual keyboard, and it's on the iPad, and it's way more convenient than that useless monstrosity you pasted.
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Old Dec 6, 2012, 05:32 PM   #8
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Oh lord, I can imagine the attitude people on here would take if Steve had said this...

"Physical keyboards are dead!!"
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Old Dec 6, 2012, 05:32 PM   #9
nickpro
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its shocking how many people i know that can't properly type on iPhone keyboards because they don't "trust it" and let it autocorrect in order to type quickly. apple should really consider building in some kind of tutorial.
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Old Dec 6, 2012, 05:32 PM   #10
BornAgainApple
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Trust Auto-Correct??? If Tim Cook ever leaves Apple, he has a promising career in comedy.

Last edited by BornAgainApple; Dec 6, 2012 at 05:40 PM.
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Old Dec 6, 2012, 05:34 PM   #11
bobbytallant
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Originally Posted by maxwelltech View Post
The virtual keyboard on the iPad is decent, but I feel a lot more productive when working on a physical keyboard. There is no way I can type an 500 word essay on an iPad
By the way, I hated the auto-correcting feature on my iPhone and iPad.
Wow a 500 word essay? Is that the demands of the US education system today
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Old Dec 6, 2012, 05:35 PM   #12
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Trust Auto-Correct??? Seriously??? HA!!!
My thoughts exactly.
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Old Dec 6, 2012, 05:35 PM   #13
MoreAwesomeDanU
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Originally Posted by Dr McKay View Post
Oh lord, I can imagine the attitude people on here would take if Steve had said this...

"Physical keyboards are dead!!"
hahaha i wish steve was still around to piss people off like that
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Old Dec 6, 2012, 05:36 PM   #14
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80% of Everything is

So Tim spends 20% of his screen time doing heavy typing? Get that man a secretary!
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Old Dec 6, 2012, 05:37 PM   #15
Ubele
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Let the paranoid rumors based on misinterpretation begin. I'll start:

WTF? Tim is saying that the iPad and iPhone are fine for 80% of what users need to do? This is a sure sign that Apple plans to discontinue its Mac line, except for maybe one model, which no doubt will start at $3,000. Greedy bas***ds! Apple is doomed. I'm switching back to Windows PCs before it's too late!

[Obligatory emoticon for people who don't read my opening line and think I'm serious]
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Old Dec 6, 2012, 05:42 PM   #16
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Its all about learning to trust auto-correct. It fixes things most of the time. Just have to keep typing and let it do it's thing. It's MUCH slower to go back and correct your mistakes. Even if it doesn't correct them, it's still quicker to tap the word when you're done and choose the correct spelling than going back and fixing it at the time. People are always amazed when I bang out +70 words a minute on my iPhone or iPad. Once you get use to it, it's just as fast as on a physical keyboard.
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Old Dec 6, 2012, 05:42 PM   #17
BornAgainApple
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Originally Posted by Ubele View Post
Let the paranoid rumors based on misinterpretation begin. I'll start:

WTF? Tim is saying that the iPad and iPhone are fine for 80% of what users need to do? This is a sure sign that Apple plans to discontinue its Mac line, except for maybe one model, which no doubt will start at $3,000. Greedy bas***ds! Apple is doomed. I'm switching back to Windows PCs before it's too late!

[Obligatory emoticon for people who don't read my opening line and think I'm serious]
At least that Mac "might" be made in the USA
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Old Dec 6, 2012, 05:44 PM   #18
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Originally Posted by Stella View Post
On a physical keyboard I know if I've typed the wrong letter - cant do that on iPad without looking.
But when your keyboard and content are on the same screen, you're looking anyway...
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Old Dec 6, 2012, 05:44 PM   #19
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My thoughts exactly.
I think people are not using autocorrect correctly. It makes typing so easy.

I try my best to TRUST autocorrect and I can type like a BEAST on my iPhone and iPad.
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Old Dec 6, 2012, 05:45 PM   #20
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I haven't

Guess it all depends on what you want to achieve. Virtual keyboards such as those on iPad and iPhone are great for web surfing or quick emails and other simple tasks. But try content creation like coding or writing a paper. Then, as others have already mentioned, the larger size and tactile feedback aspects of keyboards make a big difference to productivity. For those of us who sit in front of computers a large portion of the day physical keyboards aren't about to go away.
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Old Dec 6, 2012, 05:45 PM   #21
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He obviously doesn't do software development.
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Old Dec 6, 2012, 05:47 PM   #22
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Originally Posted by MacRumors View Post
He suggests that Brian Williams should stick with it and trust the autocorrect feature in iOS.
After viewing the clip, I think it's pretty apparent that Brian Williams was speaking on behalf of a larger audience and not himself. To indicate that Mr. Williams asked for any sort of personal assistance or tips is rather misleading, IMO.
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Old Dec 6, 2012, 05:47 PM   #23
Michael Scrip
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Tim is everywhere lately.

I just saw a story about Apple moving Mac production back to America on ABC News.

And he will be on NBC with the Brian Williams tonight.
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Old Dec 6, 2012, 05:47 PM   #24
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Anyone know where we can watch this interview online?
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Old Dec 6, 2012, 05:48 PM   #25
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He probably still has a secretary to type his e-mails on a computer that's why 80% share for iPad sounds reasonable. Otherwise, if I was AAPL shareholder I would be really concerned that "my" CEO is not using the most productive available tools for the job (which is a desktop computer - when in the office - and a laptop - on the go)
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