|Dec 7, 2012, 12:38 AM||#1|
Tim Cook Speaks About Apple Maps, Samsung, and Apple's Future in TV Interview with Brian Williams
Tim Cook has held the reins at Apple for over a year now, and this evening, he gave his first official television interview with Brian Williams on NBC's Rock Center, where he spoke about his role as CEO after Steve Jobs, lamented about the Maps debacle, and revealed a few hints about what's to come for Apple in the future. The full video is embedded below.
The first part of the interview focused on his first year as CEO, and what it was like to follow in the footsteps of former Apple CEO Steve Jobs. Cook was humble and personable as he explained that Jobs taught him to "just do what's right."
When asked about Apple's Maps application, which has faced significant criticism and resulted in the restructuring of the company, Cook told Williams that Apple "screwed up," and is "putting the weight of the company behind correcting it."
Cook also touched on the ongoing conflict between Samsung and Apple, after Williams played a Samsung commercial for the Galaxy S3 that attacks Apple's iPhone, branding it as uncool.
Cook commented on the much rumored Apple television set, mentioning, as revealed earlier, Apple's "intense interest" in the market, but he revealed little beyond that, speaking cryptically about his love of "The Jetsons."
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