What are you talking about???
http://store.apple.com/hk/browse/home/shop_iphone/family/iphone5
iPhone 5 16GB - HK$5,588
According to TODAY'S conversion rate on XE, is USD$729.03.
http://www.xe.com/ucc/convert/?Amount=5588&From=HKD&To=USD
The announced price in the US is USD$649. How is the Hong Kong price NOT more expensive than in the US???
This is true. We used to have it much cheaper where the price in Hong Kong would approximately match the US pre-tax price. This has since changed, probably in an effort to curb scalping.
As a Hong Kong resident who gets contract prices on the iPhone, we DO have it cheaper there. For example, Smartone's US$50/month unlimited 2 year contract grants us the 16GB, 32GB, and 64GB iPhone 5 for $50, $150, and $240 USD respectively. If I recall, most US carriers are $200, $300, and $400.
Also, I should add some clarity to the exchange rate for Hong Kong. Outside of Hong Kong, you are at the mercy of the markets and your bank. In the country of Hong Kong, the Hong Kong Monetary Authority enforces a linked exchange rate system pegging the HK-USD exchange rate at 7.8 HKD to 1USD. Why did they do this? See Black Saturday. Most of the exchange rates I see around town are near 7.78. As the rate fluctuates between 7.75 and 7.85, the HMKA buys and sells money to keep it near 7.8.
What does this mean? Only about a US$10 advantage for the iPhone. Still cheaper in the US unless you're paying sales tax exceeding 10%.
Cheers!
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It makes SENSE that Apple is making such a HUGE push opening so many stores in ONE CITY given that Hong Kong offers Apple its HIGHEST PROFIT MARGINS in the world.
Why? Hong Kong Island is ONLY 26 miles away from the Foxconn plant in Shenzhen that assembles and packages Apple products.
So instead of shipping their products, say, 7,000 miles from Shenzhen, China to the western border of the US, with the shipping cost BUILT INTO the retail prices of their products, Apple just needs to send their products in a TRUCK for less than the hour commute between Shenzhen and Hong Kong.
AND ironically Apple products are MORE EXPENSIVE in Hong Kong than in the US, even further BOOSTING Apple's profit margin beyond just keeping what it saves on shipping.
And given that there is NO SALES TAX in Hong Kong, Apple doesn't have to ADJUST its retail prices in Hong Kong to accommodate sales taxes like it does in mainland China, so its profit margins are higher in Hong Kong than ANY OTHER major Chinese city.
And given Hong Kong shares a border with Shenzhen, there's less costs for Apple shipping to Hong Kong than to even mainland Chinese cities Shanghai or Beijing.
So for all the people complaining that Apple is screwing them with their high prices for Chinese made goods, just take note of the fact that Apple is SCREWING THE CHINESE even more!
One more factor that contributes to the high profit margins that BuckusToothnail is talking about is that Hong Kong is a free port. The government charges no tariffs on the importation of goods to the country.