Small companies stay small for a reason, usually from owners who don't think outside the box.
You're big deal is only a reference point for you and yours, not even a blip on the big picture and therefore not really worth mentioning in the context of millions and millions of Office and Ipad users.
And that's coming from someone who is a worker, not an owner. You're arrogance is astounding. He actually takes the risk to OWN a company and you WORK for one. Please, get off your high horse because he probably makes plenty more than you do. And who's the one thinking "outside the box" using the same crap that dished out update after update in what we know as "ms office". Don't knock him, you might end up working for someone just like him one day.
Edit: Btw, those millions and millions of ipad users AREN'T using office.