Apples iMac on the road to irrelevance; unit sales peaked a year ago
Sales of Apples iMac, the computer often credited with saving the company, have peaked and by the end of 2014 will account for approximately 2% of the firms revenues, analysts now predict, Gregg Keizer reports for Computerworld.
Apples return to computer industry significance is often traced to the original iMac, the first system introduced by then-interim CEO Steve Jobs after his return to the firm he had co-founded two decades earlier, Keizer reports. But even with that pedigree, the iMac has long been outpaced by Apples laptops. In the last four quarters, for example, Apples laptops outsold desktops by nearly three to one, with a similar revenue disparity.
Keizer reports, Clearly, the lack of available iMacs in the fourth quarter, traditionally the best for desktop sales, has eliminated the usual pop from the holidays and a recent refresh. And things are not going to get better. Brian White [Topeka Capital Markets analyst] estimates for 2013 peg desktop sales at under a million for two of the coming years four quarters, down 20% and 2% for the first and second quarters, respectively. For fiscal year 2013, which runs from Oct 1., 2012, to Sept. 30, 2013, White figures that Apples desktop sales will be 14% lower than in the previous year Apples desktop line-up will essentially flatten at an average of under one million per quarter for the next two years.
http://macdailynews.com/2012/12/10/...-to-irrelevance-unit-sales-peaked-a-year-ago/
Sales of Apples iMac, the computer often credited with saving the company, have peaked and by the end of 2014 will account for approximately 2% of the firms revenues, analysts now predict, Gregg Keizer reports for Computerworld.
Apples return to computer industry significance is often traced to the original iMac, the first system introduced by then-interim CEO Steve Jobs after his return to the firm he had co-founded two decades earlier, Keizer reports. But even with that pedigree, the iMac has long been outpaced by Apples laptops. In the last four quarters, for example, Apples laptops outsold desktops by nearly three to one, with a similar revenue disparity.
Keizer reports, Clearly, the lack of available iMacs in the fourth quarter, traditionally the best for desktop sales, has eliminated the usual pop from the holidays and a recent refresh. And things are not going to get better. Brian White [Topeka Capital Markets analyst] estimates for 2013 peg desktop sales at under a million for two of the coming years four quarters, down 20% and 2% for the first and second quarters, respectively. For fiscal year 2013, which runs from Oct 1., 2012, to Sept. 30, 2013, White figures that Apples desktop sales will be 14% lower than in the previous year Apples desktop line-up will essentially flatten at an average of under one million per quarter for the next two years.
http://macdailynews.com/2012/12/10/...-to-irrelevance-unit-sales-peaked-a-year-ago/
