|Dec 18, 2012, 01:07 PM||#1|
Firm Launches 'IPHONE' Brand of Android Phones, Touts Trademark Ownership in Brazil
Brazilian electronics maker IGB Electronica SA has announced a new line of Android phones under the IPHONE brand, a trademark that was originally applied for in Brazil in 2000.
Apple was involved in a similar trademark issue in China, with Proview owning the "iPad" trademark. Apple ended up paying that company $60 million to gain control of the 'iPad' trademark.
Brazil is an important country for Apple. The company has begun hiring for new Apple Stores in the country, which would be its first locations in South America and Apple and Foxconn have begun iPad and iPhone production there.
Finally, Apple CEO Tim Cook has said in the past that Brazil is the company's next big target after China.
Article Link: Firm Launches 'IPHONE' Brand of Android Phones, Touts Trademark Ownership in Brazil
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