Unless I'm seeing things differently:
Wed-Thur: gradient far less than Tue-Wed
Thur-Fri: gradient about the same as Tue-Wed
Fri-Sat: gradient steeper than Tue-Wed, which is normal since more people will be at home to update. That, and more people will buy new phones at the weekend.
Are the dates by the way matching the 2-millions iphone5 china weekend?
The jump from 112% to 129% coincides with the release of the iPhone 5 in 33 more countries, including 2 million devices in China (and i guess 1-2 million more in the 32 other countries (some small but rich countries in there, but no market large enough to warrant a mention like "2 million in CHINA!").
Also - when you are upgrading to a devices that runs iOS 6+, there's no use in waiting to upgrade your older to device to iOS 6 too, for compatibility reasons or because you are going to sell it anyway, so i guess there were also some upgrades by people who were waiting to upgrade their iPhone 3GS or 4 (maybe because of Google Maps, maybe not) and when they had to go iOS 6 with their new iPhone 5, they could also FULLY go iOS 6 on their older devices.
- Over 10 million iOS users downloaded Google Maps in its first 48 hours on the App Store.
- iOS 6 adoption goes up 29% after Google Maps hits the App Store.
And there's still some people who will insist that Apple Maps is perfectly fine...
We had an adoption rate of
200 million devices on iOS 6 in late october (iPad Mini keynote).
If we just say that nobody since that day bought an iPhone 5, iPad Mini, iPad 4 or upgraded their older devices (but we DO know that they sold at least 3 million late 2012 iPads since then), the data from MoPub would show an increase in iOS 6 adoption from 200 million devices to 258 million devices running iOS 6.
So + 58 mio devices.
But only 10 million downloads of Google Maps.
If people waited for the release of Google Maps to upgrade to iOS 6 - why do we have an increase of 58 million new devices on iOS 6, but only 10 mio downloads of Google Maps?
Wouldn't you upgrade your iOS and after that, the first thing to do would be to download GMaps?
"Yeah, finally GMaps available, now i will be able to update my iPhone 4...well...nah, i'll update my iPhone today, but the download of GMaps can wait til next week..."
NOBODY waiting for GMaps and waiting to update iOS would have thoughts like those, they would download GMaps even BEFORE they update their iPhones...
But why would they wait to download GMaps?
Maybe they were never interested in GMaps and only activated an iOS 6 device, because they were Chinese or Brazilian and just bought one...
Or they waited with the upgrade to iOS 6 til GMaps was released, but then played around with Apple Maps and realized, that it not as bad as they were told by the media, negating the need to download GMaps?
Oh - and of course... 10 million installed GMaps with a base of at least 258 million iOS 6 devices (if we translated MoPubs numbers to an increase in the adoption of iOS 6 everywhere) is less than 4 percent of the intended user base.
Hell, even Android 4.1 is used by a higher percentage of all Android users - and Android 4.1s adoption rate sucks in comparison to Apples iOS 6 adoption rate.
Wow! Just wow! The ignorance of certain fanbois is really REALLY huge and unbelievable!
Forgot already that is was ******** Apple who dictated the timing of the publishing of iOS 6 and threw out Google Maps prematurely (the license contract with Google would have lasted over more than a year still - REMEMBER?)?
IIRC, the contract would expire in summer of next year...
iOS 7 is (if we use the last releases as an indicator) expected in fall 2013.
There would be a gap of at least three months without (Apple-made, the one we had til iOS 6)) Google Maps and without Apple Maps - because thinking that they would release such a major feature in an iOS 6.2 or 6.3 update is ridiculous.
Releasing iOS 7 (including Apple Maps, perhaps with an iPhone 5S) in summer 2013 would also be extremely unlikely, because they would have no real beta period (release of iOS betas is usually at WWDC - in SUMMER!), only 9 months between devices or no NEW iOS with the release of the 5S in september/october, which is not a very clever thing to do, marketing-wise.