|Dec 20, 2012, 09:25 AM||#1|
Passbook Proving Popular for Developers and Retailers
Passbook was one of the major features to debut in iOS 6, allowing companies to deliver items like tickets, loyalty cards, coupons, and gift cards to a centralized digital wallet for the iPhone and iPod touch. While the feature is a welcome addition that incorporates handy time and location awareness to help users gain access to their Passbook passes when needed, it falls short of a true digital wallet such as could be accomplished with hardware advances like near field communications (NFC).
Despite the limits on Passbook's utility so far, Wired reports that it is proving very popular with developers and retailers, many of whom are seeing significantly increased activity from their users due to the feature.
Cosmetics chain Sephora is also seeing strong Passbook adoption among its customers, with 375,000 users having added their rewards cards to the digital wallet app and others taking advantage of digital gift cards through Passbook.
Apple has long been rumored to be interested in integrating NFC technology into the iPhone, with patents and mainstream news sources providing strong evidence for the company's interest in it. But Apple has been taking a "go-slow approach" for the time being, opting to push Passbook as a middle ground while it watches to see how mobile payments evolve over time.
Article Link: Passbook Proving Popular for Developers and Retailers
|Thread Tools||Search this Thread|
|thread||Thread Starter||Forum||Replies||Last Post|
|I now understand why some developers get pissed at non developers....||Black Magic||Wasteland||1||Sep 11, 2013 04:03 PM|
|Resolved: FYI you can order iMac's with education discount without proving student status||mellofello||iMac||14||Mar 8, 2013 11:49 PM|
|Passbook Inquiry - What sort of card would you want to convert to Passbook?||gjrevans||iOS 6||0||Jan 15, 2013 03:07 PM|
|How to find the list of passbook apps AFTER you add a pass to your passbook?||srcstc||iOS 6||6||Oct 6, 2012 10:53 AM|
|Bumpers At Retailers||Maxximus||iPhone Accessories||3||Sep 22, 2012 10:06 PM|
All times are GMT -5. The time now is 09:44 AM.