It is not that Apple doesn't want those things, it is that it wants it to themselves. Apple is in the advertising business just as Google is (albeit, not quite as successful so far). Apple will track you just as much as Google will .. it is a sad truth of the internet these days.
They’re both in the ad business, and both will track you in some sense—but they’re not the same: nearly ALL of Google’s income comes from advertising and the selling of personal information (anonymized, ideally, but it can’t be kept anonymous in practice). While nearly ALL of Apple’s income comes from creating a good experience that makes loyal customers of their hardware products. Apple has dabbled in ads for third-party developers—because they’re a revenue stream that developers demand, and a way to make a free NON-Apple app viable. So, iAds exist, and devs and Apple alike make money. But it’s NOT core to Apple’s business and income. With Google, it is. In fact, Google tracking code is hidden on web pages constantly (Google Analytics and the like). Apple has no such long reach.
So no, Apple won’t track you “just as much” as Google does.
Google's UI is better, IMO. No way to zoom out with Apples.
Two ways:
a) Pinch
b) Tap anywhere with 2 fingers
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They don't really want to have to do this.
Perhaps now that Google has provided their maps with turn by turn and this feature is now available on the iPhone as it has been on Android, Apple can sunset their own mapping efforts.
They just need to make iOS control how much information is being given up to Google with System preferences.
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But that’s Google’s call to make, not Apple’s: Apple demanded certain map features. Google demanded things in return: collecting information by tying your use of the app to Google accounts.
People act like Google would give anything and demand nothing in return, but BOTH companies have business interests to defend. Legitimately so. Apple wasn’t playing hardball alone here. Google was too.
This is NOT an action by Apple. It’s an action by both companies, who falied to reach an agreement. I’m very glad that Apple didn’t give in: I want competition in maps more than I want Google tracking my every action and service.