Apple Releases 'I'll Be Home' iPad Mini Holiday Television Ad

MacRumors · Dec 21, 2012, 09:30 PM

Apple has released a new television ad showcasing the iPad and the iPad mini with a young girl singing Bing Crosby's "I'll Be Home for Christmas" to her grandfather over FaceTime.

Quote:

I'll be home for Christmas. You can count on me. I'll be home for Christmas, if only in my dreams.

Last year, Apple released a holiday ad featuring Santa talking to the then-new Siri to get directions and weather.

Article Link: Apple Releases 'I'll Be Home' iPad Mini Holiday Television Ad

Avatarshark · Dec 21, 2012, 09:32 PM

Man only Apple can get away with not describing their product in their ads.

Prodo123 · Dec 21, 2012, 09:32 PM

Great commercial!

Quote:

Originally Posted by Avatarshark

Man only Apple can get away with not describing their product in their ads.

I believe Apple's blatantly advertising the ability for both iPad models to make FaceTime calls with either the front or rear camera.

JS82712 · Dec 21, 2012, 09:34 PM

That girl's voice sounds extremely irritating

FSMBP · Dec 21, 2012, 09:36 PM

Quote:

Originally Posted by MacRumors

Apple has released a new television ad showcasing the iPad and the iPad mini with a young girl singing Bing Crosby's "I'll Be Home for Christmas" to her grandfather over FaceTime.

How do we know it's her grandfather?

trustme · Dec 21, 2012, 09:39 PM

Apple makes the stupidest commercials. Not as bad as Samsung, though.

newyorkone · Dec 21, 2012, 09:40 PM

Great voice and she's actually playing. Nice...

Omacc · Dec 21, 2012, 09:42 PM

Apple is beginning to make weak commercials.. when jobs was around i was always impressed with the sound score behind the commercial as well as the storyline/outline of the commercial. not to creative anymore. seems like there trying to hard

xandable · Dec 21, 2012, 09:43 PM

Appropriately, grandpa has the large iPad. I've heard a couple of older iPad users say the iPad mini screen is just too small for them to read.

TimUSCA · Dec 21, 2012, 09:46 PM

Quote:

Originally Posted by JS82712

That girl's voice sounds extremely irritating

I was thinking it was quite good.

----------

Quote:

Originally Posted by FSMBP

How do we know it's her grandfather?

It's pretty implied given the age gap.

----------

Quote:

Originally Posted by Omacc

Apple is beginning to make weak commercials.. when jobs was around i was always impressed with the sound score behind the commercial as well as the storyline/outline of the commercial. not to creative anymore. seems like there trying to hard

Not creative... but they're trying too hard? The point here is the device is so well known that they only have to show it in action. That's a GOOD thing.

timshundo · Dec 21, 2012, 09:46 PM

This was nice

iNVERSE · Dec 21, 2012, 09:46 PM

Looks like my grandpa, just smiling and pretending like he knows whats going on, only to be thinking "what is this device and what button do I press to talk back?"

FlatlinerG · Dec 21, 2012, 09:50 PM

Quote:

Originally Posted by iNVERSE

Looks like my grandpa, just smiling and pretending like he knows whats going on, only to be thinking "what is this device and what button do I press to talk back?"

This made me laugh.

jontech · Dec 21, 2012, 09:51 PM

Cute with the uke

RoastingPig · Dec 21, 2012, 09:51 PM

too bad its impossible to find a ipad mini at this time at a store or online

flight · Dec 21, 2012, 09:52 PM

Quote:

Originally Posted by FSMBP

How do we know it's her grandfather?

If it's not, she's telling a stranger her location on December 25.

This one's not my favorite iPad mini ad, but I've liked their other TV and magazine ads.

EMAN19 · Dec 21, 2012, 09:55 PM

These commercials are too soft.

C'mon Apple. We don't need transformers and explosions, but tighten up a bit...

Aidan5806 · Dec 21, 2012, 09:57 PM

I feel all warm inside!!!!!

rowspaxe · Dec 21, 2012, 09:58 PM

B+. Like the piano mini spot, its musicality will wear well. It implies seamless facetime integration. but doesn't really sell it. Question. how would have microsoft, at$t or sprint approached this? There, feel better now?

Noctilux.95 · Dec 21, 2012, 09:58 PM

Being old sucks bad enough but listening to that......

coolbreeze · Dec 21, 2012, 10:01 PM

I love how the resolution show on iChat is full blast flawless crystal clear HD...never achievable IRL.

Of course the "screen images are simulated" disclaimer makes it all ok.

Rogifan · Dec 21, 2012, 10:01 PM

Better than the Samsung naughty Mrs. Clause ad.

I'll take these ads any day over the stupid bump your phones Samsung ads.

coolbreeze · Dec 21, 2012, 10:07 PM

Quote:

Originally Posted by Rogifan

Better than the Samsung naughty Mrs. Clause ad.

I'll take these ads any day over the stupid bump your phones Samsung ads.

Oh give me a break. It's funny and edgy. Anyway, the S-Beam one where the wife beams her hubby a naughty video "you probably should't watch it on the plane" as he gets in a cab is better. Identical concept that's more acceptable to hyper sensitive people I guess.

And if you could "bump" iPhones (using NFC, not that cheezy app) to share videos, pics and stuff, people would swoon like it was the second coming. Just saying.

coolfactor · Dec 21, 2012, 10:10 PM

Quote:

Originally Posted by JS82712

That girl's voice sounds extremely irritating

And you'll never forget it. Mission accomplished.

----------

Quote:

Originally Posted by trustme

Apple makes the stupidest commercials. Not as bad as Samsung, though.

Do us a favor and...

boxlight · Dec 21, 2012, 10:10 PM

Sigh.

I hate to be *that guy*, but commercials featuring "I'll Be Home For Christmas" and "Santa Claus" ...

Can we just admit these things are CHRISTMAS ADS, not "Holiday Ads", please? WTF.

Dec 21, 2012, 09:32 PM	#2
Avatarshark macrumors regular Join Date: Sep 2012 Location: The Digital Frontier	Man only Apple can get away with not describing their product in their ads.
	54

Dec 21, 2012, 09:40 PM	#7
newyorkone macrumors newbie Join Date: Jun 2009	Great voice and she's actually playing. Nice...
	24

Dec 21, 2012, 09:43 PM	#9
xandable macrumors newbie Join Date: Nov 2012 Location: California	Appropriately, grandpa has the large iPad. I've heard a couple of older iPad users say the iPad mini screen is just too small for them to read. __________________ Mac Pro, 6x3.33GHz, Intel 520 SSD \| iPhone 4S \| iPad mini Wieldability is the new Portability: the iPad mini
	8

Dec 21, 2012, 09:46 PM	#12
iNVERSE macrumors newbie Join Date: Dec 2012	Looks like my grandpa, just smiling and pretending like he knows whats going on, only to be thinking "what is this device and what button do I press to talk back?"
	49

Dec 21, 2012, 09:51 PM	#14
jontech macrumors 6502 Join Date: Feb 2010 Location: Hawaii	Cute with the uke __________________ Psalm 91
	5

Dec 21, 2012, 09:34 PM	#4
JS82712 Banned Join Date: Jul 2009	That girl's voice sounds extremely irritating
	42

Dec 21, 2012, 09:39 PM	#6
trustme macrumors member Join Date: Apr 2012	Apple makes the stupidest commercials. Not as bad as Samsung, though.
	4

Dec 21, 2012, 09:42 PM	#8
Omacc macrumors member Join Date: Sep 2012	Apple is beginning to make weak commercials.. when jobs was around i was always impressed with the sound score behind the commercial as well as the storyline/outline of the commercial. not to creative anymore. seems like there trying to hard
	2

Dec 21, 2012, 09:46 PM	#11
timshundo macrumors member Join Date: Jun 2009 Location: San Francisco, CA	This was nice
	12

Dec 21, 2012, 09:51 PM	#15
RoastingPig macrumors 6502a Join Date: Jul 2012 Location: Inglewood	too bad its impossible to find a ipad mini at this time at a store or online __________________ 2.3 Ghz Rmbp 256 SSD 16gb Ram, Iphone 4s 32g, Ipod Touch 32gb Slate
	1

Dec 21, 2012, 09:55 PM	#17
EMAN19 macrumors 6502 Join Date: Sep 2012 Location: New York, NY	These commercials are too soft. C'mon Apple. We don't need transformers and explosions, but tighten up a bit... __________________       iPad mini Wi-Fi 64GB White ∙ iPhone 4 16GB White ∙ iPod Nano 8GB Silver
	0

Dec 21, 2012, 09:57 PM	#18
Aidan5806 macrumors 6502 Join Date: Feb 2012	I feel all warm inside!!!!! __________________ Aidan Maycock: Future CEO of Apple, inc.
	13

Dec 21, 2012, 09:58 PM	#19
rowspaxe macrumors regular Join Date: Jan 2010	B+. Like the piano mini spot, its musicality will wear well. It implies seamless facetime integration. but doesn't really sell it. Question. how would have microsoft, at$t or sprint approached this? There, feel better now?
	3

Dec 21, 2012, 09:58 PM	#20
Noctilux.95 macrumors regular Join Date: Jan 2010 Location: LA	Being old sucks bad enough but listening to that......
	9

Dec 21, 2012, 10:01 PM	#21
coolbreeze macrumors 65816 Join Date: Jan 2003 Location: UT	I love how the resolution show on iChat is full blast flawless crystal clear HD...never achievable IRL. Of course the "screen images are simulated" disclaimer makes it all ok. __________________ Nexus 4 & iPhone 5 for work 2013 MBP Retina 15/2.7/16/512 (Samsung Panel/Sandisk SSD) & Lenovo X230t for work
	12

Dec 21, 2012, 10:01 PM	#22
Rogifan macrumors 68040 Join Date: Nov 2011	Better than the Samsung naughty Mrs. Clause ad. I'll take these ads any day over the stupid bump your phones Samsung ads. __________________ I love Apple products but am not a Steve Jobs fanboy
	11

Dec 21, 2012, 10:10 PM	#25
boxlight macrumors member Join Date: Oct 2006	Sigh. I hate to be that guy, but commercials featuring "I'll Be Home For Christmas" and "Santa Claus" ... Can we just admit these things are CHRISTMAS ADS, not "Holiday Ads", please? WTF.
	10

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