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Old Dec 21, 2012, 09:30 PM   #1
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Apple Releases 'I'll Be Home' iPad Mini Holiday Television Ad




Apple has released a new television ad showcasing the iPad and the iPad mini with a young girl singing Bing Crosby's "I'll Be Home for Christmas" to her grandfather over FaceTime.

Quote:
I'll be home for Christmas. You can count on me. I'll be home for Christmas, if only in my dreams.
Last year, Apple released a holiday ad featuring Santa talking to the then-new Siri to get directions and weather.

Article Link: Apple Releases 'I'll Be Home' iPad Mini Holiday Television Ad
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Old Dec 21, 2012, 09:32 PM   #2
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Man only Apple can get away with not describing their product in their ads.
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Old Dec 21, 2012, 09:32 PM   #3
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Great commercial!


Quote:
Originally Posted by Avatarshark View Post
Man only Apple can get away with not describing their product in their ads.
I believe Apple's blatantly advertising the ability for both iPad models to make FaceTime calls with either the front or rear camera.
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Old Dec 21, 2012, 09:34 PM   #4
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That girl's voice sounds extremely irritating
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Old Dec 21, 2012, 09:36 PM   #5
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Quote:
Originally Posted by MacRumors View Post
Apple has released a new television ad showcasing the iPad and the iPad mini with a young girl singing Bing Crosby's "I'll Be Home for Christmas" to her grandfather over FaceTime.
How do we know it's her grandfather?
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Old Dec 21, 2012, 09:39 PM   #6
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Apple makes the stupidest commercials. Not as bad as Samsung, though.
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Old Dec 21, 2012, 09:40 PM   #7
newyorkone
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Great voice and she's actually playing. Nice...
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Old Dec 21, 2012, 09:42 PM   #8
Omacc
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Apple is beginning to make weak commercials.. when jobs was around i was always impressed with the sound score behind the commercial as well as the storyline/outline of the commercial. not to creative anymore. seems like there trying to hard
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Old Dec 21, 2012, 09:43 PM   #9
xandable
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Appropriately, grandpa has the large iPad. I've heard a couple of older iPad users say the iPad mini screen is just too small for them to read.
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Old Dec 21, 2012, 09:46 PM   #10
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Quote:
Originally Posted by JS82712 View Post
That girl's voice sounds extremely irritating
I was thinking it was quite good.

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Quote:
Originally Posted by FSMBP View Post
How do we know it's her grandfather?
It's pretty implied given the age gap.

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Quote:
Originally Posted by Omacc View Post
Apple is beginning to make weak commercials.. when jobs was around i was always impressed with the sound score behind the commercial as well as the storyline/outline of the commercial. not to creative anymore. seems like there trying to hard
Not creative... but they're trying too hard? The point here is the device is so well known that they only have to show it in action. That's a GOOD thing.
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Old Dec 21, 2012, 09:46 PM   #11
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This was nice
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Old Dec 21, 2012, 09:46 PM   #12
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Looks like my grandpa, just smiling and pretending like he knows whats going on, only to be thinking "what is this device and what button do I press to talk back?"
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Old Dec 21, 2012, 09:50 PM   #13
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Quote:
Originally Posted by iNVERSE View Post
Looks like my grandpa, just smiling and pretending like he knows whats going on, only to be thinking "what is this device and what button do I press to talk back?"
This made me laugh.
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Old Dec 21, 2012, 09:51 PM   #14
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Old Dec 21, 2012, 09:51 PM   #15
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too bad its impossible to find a ipad mini at this time at a store or online
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Old Dec 21, 2012, 09:52 PM   #16
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Quote:
Originally Posted by FSMBP View Post
How do we know it's her grandfather?
If it's not, she's telling a stranger her location on December 25.

This one's not my favorite iPad mini ad, but I've liked their other TV and magazine ads.
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Old Dec 21, 2012, 09:55 PM   #17
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These commercials are too soft.

C'mon Apple. We don't need transformers and explosions, but tighten up a bit...
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Old Dec 21, 2012, 09:57 PM   #18
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I feel all warm inside!!!!!
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Old Dec 21, 2012, 09:58 PM   #19
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B+. Like the piano mini spot, its musicality will wear well. It implies seamless facetime integration. but doesn't really sell it. Question. how would have microsoft, at$t or sprint approached this? There, feel better now?
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Old Dec 21, 2012, 09:58 PM   #20
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Being old sucks bad enough but listening to that......
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Old Dec 21, 2012, 10:01 PM   #21
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I love how the resolution show on iChat is full blast flawless crystal clear HD...never achievable IRL.

Of course the "screen images are simulated" disclaimer makes it all ok.
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Old Dec 21, 2012, 10:01 PM   #22
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Better than the Samsung naughty Mrs. Clause ad.

I'll take these ads any day over the stupid bump your phones Samsung ads.
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Old Dec 21, 2012, 10:07 PM   #23
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Originally Posted by Rogifan View Post
Better than the Samsung naughty Mrs. Clause ad.

I'll take these ads any day over the stupid bump your phones Samsung ads.
Oh give me a break. It's funny and edgy. Anyway, the S-Beam one where the wife beams her hubby a naughty video "you probably should't watch it on the plane" as he gets in a cab is better. Identical concept that's more acceptable to hyper sensitive people I guess.

And if you could "bump" iPhones (using NFC, not that cheezy app) to share videos, pics and stuff, people would swoon like it was the second coming. Just saying.
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Old Dec 21, 2012, 10:10 PM   #24
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Quote:
Originally Posted by JS82712 View Post
That girl's voice sounds extremely irritating
And you'll never forget it. Mission accomplished.

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Quote:
Originally Posted by trustme View Post
Apple makes the stupidest commercials. Not as bad as Samsung, though.
Do us a favor and...
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Old Dec 21, 2012, 10:10 PM   #25
boxlight
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Sigh.

I hate to be *that guy*, but commercials featuring "I'll Be Home For Christmas" and "Santa Claus" ...

Can we just admit these things are CHRISTMAS ADS, not "Holiday Ads", please? WTF.
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