You know what's kind of interesting to me, and I'm really not sure how relevant this analogy is, but here goes. You buy a brand new iPhone 5 under contract through your wireless carrier, it either arrives broken or has multiple cosmetic defects presumably caused during the manufacturing process, you return the device to Apple, whom then in turn provide you with a white-box refurbished phone. If I buy a $1,500 flat screen TV from Best Buy and four days after purchase it conks out or has some sort of manufacturing problem, I take it back to Best Buy and once verified as defective, I receive a BRAND NEW TV. That's quite a concept huh? All of us that didn't get the iPhone 5 at launch, and are now having issues are being given either repaired and/or refurbished phones back in return. Had we bought on launch day there would have been no refurbs available, so we would have been given a new device. Seems fair to me. Note the sarcasm?