|Jan 2, 2013, 11:00 AM||#1|
Apple Interested in Purchasing Social Turn-by-Turn Navigation Company Waze? [Updated]
Citing "rumours flying around", TechCrunch reports that Apple appears to be investigating the possibility of acquiring Waze, the popular social turn-by-turn navigation company. Waze, which takes advantage of real-time info from users to help others keep up-to-date on the latest road and traffic conditions, is already a partner in Apple's new Maps app, and an acquisition could help Apple beef up its struggling mapping services.
The report suggests that an acquisition of Waze could be even more beneficial for Apple than a deal with Foursquare, which holds only a limited audience internationally.
Update: TechCrunch has updated its article to note that Apple is offering roughly $400 million plus $100 million in incentives for Waze, but Waze is said to be holding out for something closer to $750 million.
Article Link: Apple Interested in Purchasing Social Turn-by-Turn Navigation Company Waze? [Updated]
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