Microsoft Acquires Apple Target R2 Studios

MacRumors · Jan 3, 2013, 07:46 AM

In late December, it was*reported that Apple was one of three companies, with Google and Microsoft being the others, in talks to acquire home automation firm R2 Studios.*The Wall Street Journal is now*reporting that Microsoft has acquired the firm to beef up its Xbox unit.

Quote:

The company, id8 Group R2 Studios Inc., was created by entrepreneur Blake Krikorian in May 2011. Mr. Krikorian will be joining the Redmond, Wash., software giant with a small team. As part of the deal, Microsoft also acquired some patents owned by the startup related to controlling electronic devices.

The price of the deal couldn't be learned.

R2 has reportedly been working to expand its existing business focused on Android software to control Crestron home automation systems to develop technology for distributing digital media to television sets.

The report notes that Microsoft has been working hard to transform its Xbox platform into a digital media hub, striking deals with HBO, Netflix, YouTube, Comcast, and Time Warner for on-demand and Web video.

Apple is of course also rumored to be interested in the television market beyond its existing Apple TV set-top box. Apple has reportedly been working on both new set-top boxes and Internet-connected television sets as part of an effort to remake the television viewing experience, but progress has been slow due to complicated negotiations with content providers.

Article Link: Microsoft Acquires Apple Target R2 Studios

840quadra · Jan 3, 2013, 07:53 AM

I think this is a great win for M$, however as the article hints, I think the biggest target that Apple (or any of these companies) should focus on are content deals at this point, or, changing the landscape of how TV / Video is offered to the consumers.

BornAgainMac · Jan 3, 2013, 07:53 AM

Microsoft should buy D2 and then merge both companies as a single name to corner the market.

jessica. · Jan 3, 2013, 07:59 AM

This is great news and it is cheaper than ever to get an XBox into most households.

Allenbf · Jan 3, 2013, 07:59 AM

Looking at M$ over the past few years, I can't help but feel they heard that Google/Apple were looking to buy R2 and decided to rush in and buy it first.

"R2, get us out of here!"

PracticalMac · Jan 3, 2013, 08:02 AM

Quote:

Originally Posted by BornAgainMac

Microsoft should buy D2 and then merge both companies as a single name to corner the market.

Expect Apple to acquire C3 and P0 in response.

brinycbri · Jan 3, 2013, 08:07 AM

I mean, it's not like apple doesn't have the money to outbid MSFT. I wonder why it felt it just wasn't worth it?

Mike MA · Jan 3, 2013, 08:13 AM

Quote:

Originally Posted by Allenbf

Looking at M$ over the past few years, I can't help but feel they heard that Google/Apple were looking to buy R2 and decided to rush in and buy it first.

..and now they don't know what to do with it.

Bubba Satori · Jan 3, 2013, 08:14 AM

Quote:

Originally Posted by Allenbf

Looking at M$ over the past few years, I can't help but feel they heard that Google/Apple were looking to buy R2 and decided to rush in and buy it first.

"R2, get us out of here!"

Nobody should be able to buy stuff before A$$le.
It should, like, be a law, you know, or sumpin'.
Maybe A$$le found out they couldn't trademark
the letter r and the number 2. Sadness.

Radio · Jan 3, 2013, 08:14 AM

If it were an Apple run company Lucas should sue . I'm clearly confused between R2 Sudios and R2D2. Lol

Leonard1818 · Jan 3, 2013, 08:28 AM

Quote:

Originally Posted by Mike MA

..and now they don't know what to do with it.

And they've displayed this how? I was under the impression this news just broke... Crystal ball?

camnchar · Jan 3, 2013, 08:28 AM

Oh good. Ballmer will know what to do with it.

lazyrighteye · 09:38 AM

This is not the droid you're looking for...

forcenine · Jan 3, 2013, 08:32 AM

Quote:

Originally Posted by brinycbri

I mean, it's not like apple doesn't have the money to outbid MSFT. I wonder why it felt it just wasn't worth it?

I imagine the R2 people floated "Apple" to some media outlets to spark interest. I doubt Apple even put a bid down.

hrishidev · Jan 3, 2013, 08:35 AM

Title of this article is confusing. I read it like this
"Microsoft Acquires Apple, Target R2 Studios" .....

Mattsasa · Jan 3, 2013, 08:35 AM

first 3 words of the title of this article are misleading,

haha

Allenbf · Jan 3, 2013, 08:36 AM

Quote:

Originally Posted by Bubba Satori

Nobody should be able to buy stuff before A$$le.
It should, like, be a law, you know, or sumpin'.
Maybe A$$le found out they couldn't trademark
the letter r and the number 2. Sadness.

?

That wasn't my point. My point was that M$ doesn't seem to have it together like Apple and Google. So when they heard that Apple and Google were courting R2, they thought "Hey, let's buy it - not sure why, but let's buy it before the others do"

Nice try, though - if you're trying to bait me.

applesith · Jan 3, 2013, 08:42 AM

MacRohde · Jan 3, 2013, 08:46 AM

What a bad headerline for this article - totally confusing.

And seriously, Apple fans, writing MS as M$ is akin Chris Farley calling John Candy for "fat bastard". It is so ridiculous it's beyond belief - but hey it says a lot about individuals' critical sense and naivité.

iSee · Jan 3, 2013, 08:46 AM

Quote:

Originally Posted by Allenbf

?

That wasn't my point. My point was that M$ doesn't seem to have it together like Apple and Google. So when they heard that Apple and Google were courting R2, they thought "Hey, let's buy it - not sure why, but let's buy it before the others do"

Nice try, though - if you're trying to bait me.

I don't think that was it. This does fit with well MS's strategic goals (for xbox). In fact it seems like it's a better fit for MS than Apple, which is probably why MS valued R2 Studios higher than Apple did.

MacRohde · Jan 3, 2013, 08:48 AM

Quote:

Originally Posted by iSee

I don't think that was it. This does fit with well MS's strategic goals (for xbox). In fact it seems like it's a better fit for MS than Apple, which is probably why MS valued R2 Studios higher than Apple did.

Totally agree. It makes so much sense for XBOX (although Apple's plans are not known currently).

NorEaster · Jan 3, 2013, 08:50 AM

Quote:

Originally Posted by Allenbf

?

That wasn't my point. My point was that M$ doesn't seem to have it together like Apple and Google. So when they heard that Apple and Google were courting R2, they thought "Hey, let's buy it - not sure why, but let's buy it before the others do"

Nice try, though - if you're trying to bait me.

Do you have anything (cited references, friends/family that work for MS or R2) to support this claim?? If not, perhaps you're the one trying to bait folks. Or perhaps you just like to bash MS... if so, that's your prerogative but I think we can all see how biased you are. I guess the RDF is strong in you.

JHankwitz · Jan 3, 2013, 08:51 AM

I may be nuts, but I don't see this as a growing market. Adding complex systems to manage future ever changing personal tasks appears cool, but not very practical. I trashed my automated lighting control system long ago because I spent way too much time overriding the preset programs. It may sell well at first, but die out in the long run. It's like Seri being really cool at first, but not used very much after the first few days.

iMikeT · Jan 3, 2013, 08:52 AM

That's twice now that M$ has come up from under Apple to move into the gaming market, first with Halo and Xbox and now this. No big worries though, Apple still dominates in the mobile space with the awesome games on the App Store.

MonkeySee.... · Jan 3, 2013, 08:54 AM

Quote:

R2 has reportedly been working to expand its existing business focused on Android software

Well that's the end of that

Jan 3, 2013, 07:53 AM	#2
840quadra Demi-God (Moderator) Join Date: Feb 2005 Location: Twin Cities, MN	I think this is a great win for M$, however as the article hints, I think the biggest target that Apple (or any of these companies) should focus on are content deals at this point, or, changing the landscape of how TV / Video is offered to the consumers. __________________ Introducing Macintosh Quadra. The power to be your best. Just avoid holding it in that way -- Steve Jobs
	2

Jan 3, 2013, 07:59 AM	#4
jessica. macrumors Nehalem Join Date: Feb 2005 Location: Wrong girl from the right side of the tracks	This is great news and it is cheaper than ever to get an XBox into most households. __________________ Because I'm an ahole.
	1

Jan 3, 2013, 07:59 AM	#5
Allenbf macrumors 6502 Join Date: Jul 2012 Location: Tampa, FL	Looking at M$ over the past few years, I can't help but feel they heard that Google/Apple were looking to buy R2 and decided to rush in and buy it first. "R2, get us out of here!" __________________ I'm broke because of my love for
	5

Jan 3, 2013, 08:07 AM	#7
brinycbri macrumors 6502 Join Date: Mar 2007	I mean, it's not like apple doesn't have the money to outbid MSFT. I wonder why it felt it just wasn't worth it? __________________ Goto http://www.techspank.com for a funny ass tech blog...yea that's right, another d@mn tech blog but this one is funny...
	2

Jan 3, 2013, 08:31 AM	#13
lazyrighteye macrumors 65816 Join Date: Jan 2002 Location: Denver, CO	This is not the droid you're looking for... Last edited by lazyrighteye; Jan 3, 2013 at 09:38 AM.
	9

Jan 3, 2013, 07:53 AM	#3
BornAgainMac macrumors 601 Join Date: Feb 2004 Location: Florida Resident	Microsoft should buy D2 and then merge both companies as a single name to corner the market.
	38

Jan 3, 2013, 08:14 AM	#10
Radio macrumors 65816 Join Date: Mar 2012 Location: Central California	If it were an Apple run company Lucas should sue . I'm clearly confused between R2 Sudios and R2D2. Lol
	3

Jan 3, 2013, 08:28 AM	#12
camnchar macrumors 6502 Join Date: Jan 2006 Location: SLC, Utah	Oh good. Ballmer will know what to do with it.
	7

Jan 3, 2013, 08:35 AM	#15
hrishidev macrumors member Join Date: Dec 2007	Title of this article is confusing. I read it like this "Microsoft Acquires Apple, Target R2 Studios" ..... __________________ My Peace Message: On online forum,people tend to disagree as unknown person's opinions can be interpreted differently
	3

Jan 3, 2013, 08:35 AM	#16
Mattsasa macrumors 65816 Join Date: Apr 2010 Location: Minnesota	first 3 words of the title of this article are misleading, haha
	4

Jan 3, 2013, 08:42 AM	#18
applesith macrumors 65816 Join Date: Jun 2007
	13

Jan 3, 2013, 08:46 AM	#19
MacRohde macrumors regular Join Date: Jun 2004 Location: Copenhagen, Denmark	What a bad headerline for this article - totally confusing. And seriously, Apple fans, writing MS as M$ is akin Chris Farley calling John Candy for "fat bastard". It is so ridiculous it's beyond belief - but hey it says a lot about individuals' critical sense and naivité. __________________ My main systems: iMac 2.7 GHz (Mountain Lion), iPad 2, iPhone 4S.
	13

Jan 3, 2013, 08:51 AM	#23
JHankwitz macrumors 65816 Join Date: Oct 2005 Location: Wisconsin	I may be nuts, but I don't see this as a growing market. Adding complex systems to manage future ever changing personal tasks appears cool, but not very practical. I trashed my automated lighting control system long ago because I spent way too much time overriding the preset programs. It may sell well at first, but die out in the long run. It's like Seri being really cool at first, but not used very much after the first few days.
	1

Jan 3, 2013, 08:52 AM	#24
iMikeT macrumors 68020 Join Date: Jul 2006 Location: California	That's twice now that M$ has come up from under Apple to move into the gaming market, first with Halo and Xbox and now this. No big worries though, Apple still dominates in the mobile space with the awesome games on the App Store.
	1

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