iOS 7
This is quite possibly the end of the iPhone.
I am a big Apple fan, I have the works Apple TV, iPhone, iPad, Mac Book Pro, Time Capsule and I love them all very dearly. But God I'm bored.
I'm fed up with being in the Apple camp when my friends come up to me with their Samsung Galaxy S3 or Galaxy Note and show me one of the cool features their new phone has or what the latest Android operating system is able to do.
Apple just works (most of the time, they're getting ever so sloppy with the releases lately) and thats why I use it. Apple used to be ahead of the game and it's like they have run out of steam and are stationary while everyone else is just picking up momentum.
This is what Apple must do in order to get back ahead of the competition:
1. New iOS (call it something new) make the user interaction different and more intuitive. I've gotten so fed up with looking for apps. Home screen with widgets, swipe left for Frequently used apps, swipe right for all apps, swipe up for Phone.
2. NFC (This one is just catching up) London is full of NFC technology, bill boards, quick pay, OYSTER (We've been using it for years).
3. Kill Apple Maps, bring it back in a year or two once you've got it working and make sure that all map / geographic links go straight to Google maps, they've been doing it much longer than you.
4. Create and app called media which has icons to Music, Video, Podcasts, Radio, books, news stand etc, I just don't have the screen real estate for these apps.
5. Sort out the iTunes account issue. Since you created iCloud most of us have ended up with at least two accounts.
6. On the accounts issue, sort out the multi app, multi device logging in issue. I want to use the same FaceTime / iMessage / iCloud account on all my devices and if I have all three of them on my desk at the same time I want them all to get the message / face time call / email at the same time. Synchronisation!!!
7. I don't want every app on my iPhone / iPad, ask me if I want to install it to the one device or all my devices when I purchase it. If I update it on one, I want to update it on the other too.
8. Synchronised app data across iCloud, Allow app data to be stored in iCloud and then sync that way the todo app i have on my iPhone, I can read on my iPad and update on my macbook. This is simple stuff. Please make it work.
9. Let me decide whether or not I get voice feedback with or without headphones from Siri and allow developers to use integrate with Siri
10. This is the clincher, This is the age of the smart device, it knows where we are, when we are, how we are, what we're doing, the difference between a weekday and a weekend, can measure our habits, mood, tastes yet is doesn't do anything with this information to make my life better. Lets add in the following:
- Profiles based on time / location / diary entries i.e. silence phone during a meeting and turn the ringer back on after
- suggest playlists / tracks (Create auto-playlists based on time of day, and patterns of activity i.e. I like country on the way to work but electronic on the way home, classical on a sunday afternoon but only if its raining outside)
- Siri interaction, remind me with Siri that I have a meeting in 10 minutes with the boss, or that I need to pick up milk on the way home. I want to talk to her and I want her to talk to me, spontaneously.
- Create a news app that I can create search terms that it automatically alerts me to if an event concerning these events is reported
Apple, if you're out of ideas my salary is $80,000 + Benefits and I'd need moving expenses to cupertino. I'm a creative perfectionist.