|Jan 10, 2013, 10:02 AM||#1|
Amazon Launches 'AutoRip', Offering Free Digital Versions of Purchased CDs
Seeking to enhance its profile among music buyers, Amazon today announced the launch of AutoRip, a new service that offers customers who purchase physical CDs through Amazon free digital copies of their purchases through Amazon Cloud Player. The service is also retroactive, meaning that customers who bought any of the thousands of eligible CDs through Amazon since 1998 will automatically find digital versions of their past purchases in Cloud Player.
Amazon has been working for years to eat into Apple's dominant share of the digital music market, offering discounted prices and matching or exceeding Apple's features such as iTunes Match with its own offerings. With the new AutoRip service, Amazon clearly hopes to attract many longtime customers who have purchased physical CDs from the company by offering free digital versions to introduce them to Cloud Player.
Article Link: Amazon Launches 'AutoRip', Offering Free Digital Versions of Purchased CDs
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