Register FAQ / Rules Forum Spy Search Today's Posts Mark Forums Read
Go Back   MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

 
 
Thread Tools Search this Thread Display Modes
Prev Previous Post   Next Post Next
Old Jan 10, 2013, 08:15 PM   #1
MacRumors
macrumors bot
 
Join Date: Apr 2001
Beats CEO Jimmy Iovine Pitched Steve Jobs on Subscription Music Service




In a new interview with AllThingsD, Beats Electronics CEO Jimmy Iovine reveals that he is preparing a subscription music service. Although he isn't revealing details yet, he does say that he started pitching the service to Steve Jobs in 2003.

Quote:
In 2002, 2003, Doug [Morris, former Universal Music head] asked me to go up to Apple and see Steve. So I met him and we hit it off right away. We were really close. We did some great marketing stuff together: 50 Cent, Bono, Jagger, stuff for the iPod -- we did a lot of stuff together.

But I was always trying to push Steve into subscription. And he wasn't keen on it right away. [Beats co-founder] Luke Wood and I spent about three years trying to talk him into it. He was there, not there ... he didn't want to pay the record companies enough. He felt that they would come down, eventually.

I don't know what [Apple media head] Eddy Cue would say -- I'm seeing him soon -- but I think in the end Steve was feeling it, but the economics...he wanted to pay the labels [for subscriptions], but [the fees were] not going to be acceptable to them.
Recently, music streaming services like rdio, Pandora and Spotify have become increasingly popular and Apple is rumored to be working on a Pandora-like "iRadio" streaming service. Iovine mentions that his streaming service would be heavy on curation, like Pandora, rather than simply giving users access to millions of songs like Spotify. Apple's rumored streaming service is said to take the same approach, which makes sense if Jobs did like Iovine's pitch.

Beats and Apple do have a fairly close relationship already, as Apple retail stores tend to use Beats by Dre headphones to demo iPods and other devices.

Article Link: Beats CEO Jimmy Iovine Pitched Steve Jobs on Subscription Music Service
MacRumors is offline   0 Reply With Quote

 
MacRumors Forums > News and Article Discussion > MacRumors.com News Discussion

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Similar Threads
thread Thread Starter Forum Replies Last Post
Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition MacRumors MacRumors.com News Discussion 890 May 28, 2014 09:31 PM
Jobs Biographer Walter Isaacson Suggests Key TV Content Role for Beats' Jimmy Iovine MacRumors MacRumors.com News Discussion 122 May 20, 2014 09:09 PM
Apple's Acquisition of Beats Met with Skepticism, but Jimmy Iovine May Be Key MacRumors MacRumors.com News Discussion 271 May 13, 2014 08:18 AM
Beats CEO Jimmy Iovine in Talks to Join Apple as 'Special Adviser' MacRumors MacRumors.com News Discussion 147 May 10, 2014 03:04 PM
Beats CEO Jimmy Iovine Recently Met With Apple Executives About His Subscription Music Service MacRumors MacRumors.com News Discussion 97 Apr 6, 2013 03:31 PM

Forum Jump

All times are GMT -5. The time now is 01:15 AM.

Mac Rumors | Mac | iPhone | iPhone Game Reviews | iPhone Apps

Mobile Version | Fixed | Fluid | Fluid HD
Copyright 2002-2013, MacRumors.com, LLC